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But we are proud to say that Rachel Leskanic contributed 82 entries already.
Collette Liantonio to Receive ERA Lifetime Achievement Award at 2014 ERA D2C Convention Submitted by Vi Paynich on June 10, 2014 ERA News Releases Industry pioneer will be honored on September 18 during the Moxie Awards Gala at the Wynn Las Vegas. WASHINGTON, D.C., June 10, 2014, The Electronic Retailing Association (ERA) announced that Collette […]
Attendees Marvel Over Response Expo’s Networking Events By Thomas Haire SAN DIEGO, As long time attendees know, Response Expo’s networking events are the hub of deal-making and flat-out fun during the show. And this year’s series of seven networking events, five cocktail receptions, the Seventh Annual Golf Tournament and the Hall of Fame induction ceremony, […]
Expo Hall Reverberates With Deals and Excitement By Thomas Haire SAN DIEGO, With more than 3,300 attendees, Response Expo’s show floor was the center of the action during the event at the Hilton San Diego Bayfront on April 29-May 1. Attendees mixed and mingled for two days in the Expo Hall, which featured a bevy […]
Billick’s Message Resonates Throughout Response Expo Educational Sessions By Thomas Haire SAN DIEGO, Super Bowl champion coach and current NFL television analyst Brian Billick drew a crowd of more than 600 attendees to the Response Expo 2014 Keynote Address, presented by Havas Edge, on April 29 at the Hilton San Diego Bayfront. The coach of […]
Queen of infomercials: Liantonio became pioneer in industry with Concepts TV By Meg Fry Having just returned from mountain biking and hiking through Bhutan in the Himalayas, and currently planning her next trip to Iceland, Collette Liantonio shows no signs of slowing down. Not even the sting of a Portuguese man o' war on […]
As a pioneer of DRTV, Collette Liantonio has devoted 30 years to an industry she helped mold. That industry honored her and her lifetime contributions with a well-deserved DRMA Hall of Fame induction at the Response Expo in San Diego. In an acceptance speech that warmed hearts and brought tears to the crowd, Liantonio embraced […]
Production House: The Top 10 Factors to Selling Fitness: Part II Apr, 2014 By: Collette Stohler, Concepts TV Productions As she looked in the mirror, she tried to layer winter clothing over her body to cover the fat that had accumulated around her waistline. While she was embarrassed by the way she looked, she was […]
DR Hall of Fame Roundtable: The Pioneering Spirit! Apr, 2014 By: Thomas Haire Members of the second class of the DR Hall of Fame chat about their histories, their passions and what makes direct response great. Response Magazine and its Advisory Board will welcome the inductees for the second class of the Direct Response […]
Searching for the Fountain of Youth Apr, 2014 By: Bridget McCrea All generations of consumers are looking for new ways to look and feel better. DRTV marketers in the beauty and personal care category continue to help them achieve these, and other, goals. A stalwart in direct response marketing, the beauty and personal care […]
Boonton's 'Infomercial Queen' reigns Written by Michael Izzo DENVILLE, This wasn’t Collette Liantonio’s first infomercial shoot. Far from it. Liantonio, 63, has been called the ‚“Infomercial Queen.” With her 14 employee Boonton-based company, Concepts TV Productions, she’s filmed more than 3,000 infomercials over a 30-year period. ‚“If you’re staying up late, you’ve seen my stuff. […]
Pinand-Dumpert speaks at Home and Housewares Show BOONTON: Kristy Pinand-Dumpert, vice president of sales and marketing for Boonton-based Concepts TV, gave a presentation at the 2014 International Home and Housewares Show where over 60,000 industry professionals gathered. Entitled, ‚“DRTV’s Dirty Dozen: Top TV Tips for Successful Products,” Pinand-Dumpert gave away the secret tips and tricks […]
Concept to Completion See more at: http://www.electronicretailermag.com/2014/04/concept-to-completion/#sthash.6YfCIw3W.dpuf
Smarter, Better, Faster By: Bridget McCrea DRTV producers are sharpening their skills, getting even more creative, and employing technology to help them tackle short- and long-form challenges in today’s cluttered media environment. When Nick Woodman designed the first GoPro camera in 2002 to get quality action photos of his surfing, he probably didn’t […]
The ‚“Secret” is Out: VP at Concepts TV Gives Successful Presentation at Housewares Show BOONTON, N.J. (March 31, 2014) At the 2014 International Home and Housewares Show where over 60,000 industry professionals gathered, Kristy Pinand-Dumpert, Vice President of Sales and Marketing for Concepts TV, had the privilege of giving a presentation to her peers. Entitled, […]
Fields Reports 1 Mar, 2014 By: Thomas Haire, Doug McPherson Response Q&A Pinand-Dumpert Dishes on DRMA Member of the Year Honor By Thomas Haire (thaire@questex.com) In the January issue of Response, we reported that Kristy Pinand-Dumpert, vice president of sales and marketing for Boonton, N.J.-based Concepts TV Productions, was voted 2013 Direct Response Marketing Alliance […]
10 Inductees Chosen for the Second Class of the DR Hall of Fame SANTA ANA, Calif., Response Magazine and its Advisory Board are proud to announce the inductees for the second class of the Direct Response Hall of Fame, made up of 10 legendary leaders in the direct response marketing business: Chickie Bucco, Tim […]
Production House: The Top 10 Factors to Selling Fitness: Part I 1 Jan, 2014 By: Collette Stohler, Concepts TV Productions She was six-feet tall with long blonde hair and a flawless face. Her thin frame was perfect for the camera. But within minutes of beginning an exercise routine, she was out of breath and completely […]
Concepts TV Productions’ Kristy Pinand-Dumpert Wins DRMA Member of the Year 18 Dec, 2013 By: Thomas Haire NEW YORK Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Kristy Pinand-Dumpert, vice president of sales and marketing for Boonton, N.J.-based Concepts TV Productions, as the 2013 DRMA Member of the Year. ‚“Words can’t express […]
Bridging the Coastal Gap’ at Network LA Submitted by Vi Paynich on December 12, 2013 D2C Dialogue BY COLLETTE LIANTONIO I’m really looking forward to ERA’s Network LA on January 9. It’s an important event for those in our industry to attend, especially if they want to take advantage of the networking opportunities. In my […]
All Aboard ERA's 2013-2014 Board of Directors discusses challenges, ideas, and hopes for the year ahead. - See more at: http://www.electronicretailermag.com/2013/11/all-aboard/#sthash.M88O7YgG.dpuf All Aboard ERA's 2013-2014 Board of Directors discusses challenges, ideas, and hopes for the year ahead. By: Keith Loria By: Keith Loria With a sense of accomplishment, Harry Hill recently left his position as […]
UP TO 1000 POUNDS! Furniture Fix is one of those classic ‚“Why didn’t I think of that?” DR items that solves a common problem. Designed to shore up sagging couches, upholstered chairs, and mattresses after the springs wear out, Furniture Fix’s rigid panels snap together and slide under cushions to lend added support. The product […]
Collette Liantonio: The Infomercial Queen Collette Liantonio has created infomercials for late-night favorites such as The George Foreman Grill, Pajama Jeans, and The Bedazzler. Posted August 8, 2013 by Tammy La Gorce Collette Liantonio is one of the most prominent infomercial-makers in the country, boasting such credits as the George Foreman Grill and […]
Concepts TV Ranked One of the Top Entrepreneurial Businesses in the Nation BOONTON, N.J. (February 27, 2013) - NJ DRTV agency, Concepts TV Productions, was recently acknowledged as one of the nation’s leading entrepreneurs, selected as a 2013 ‚“Top Business” recipient by DiversityBusiness.com. Based on annual gross revenues and business profiles, over 1.3 million businesses […]
Harrington and Liantonio Judge Sharkette's Pitch Expo BY: ERA Boonton, N.J. Own It Ventures recently held its annual Conference and Pitch Expo at CUNY in New York City. Kevin Harrington, chairman and founder of As Seen On TV, and Collette Liantonio, founder of Concepts TV, appeared at […]
Ready, Set, Rollout! 1 Mar, 2013 By: Bridget McCrea DRTV producers gain ground with both traditional marketers and brand advertisers in 2012, and are looking to keep up the momentum in 2013. DRTV producers stayed pretty busy in 2012 and then rode that wave of momentum right into the New Year as more companies […]
Infomercial vet reflects on 30 years of selling Bedazzler, Pajama Jeans and more Collette Liantonio, CEO of Concepts TV, second form left, likes what she see as she and her crew, produce an infomercial at The Gravity Vault, an indoor rock climbing gym in Chatham. By Stacy Jones/The Star-Ledger CHATHAM‚Äî Collette Liantonio pulled off […]
By Collette Liantonio Still Looking for Great Solutions Consumers who got used to saving during the recession are still looking for simple value from their housewares products As the economy has steadily improved in recent months, one thing hasn’t changed, consumer demand for housewares products that provide high-quality, simple solutions at a value price. […]
The Calm After the Storm Concepts TV meets deadlines in spite of Hurricane Sandy’s destruction The sky was orange, and the wind howled. Above toppled power lines, neon splashes of color appeared like misplaced fireworks amid torrents of rain. Pop, pop! There goes another transformer. More than 8.5 million people lost power in the […]
Concepts TV Ranked One of the Top Entrepreneurial Businesses in the Nation For Immediate Release BOONTON, N.J. (February 27, 2013) - NJ DRTV agency, Concepts TV Productions, was recently acknowledged as one of the nation’s leading entrepreneurs, selected as a 2013 ‚“Top Business” recipient by DiversityBusiness.com. Based on annual gross revenues and business profiles, over […]
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