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But we are proud to say that Collette Stohler contributed 52 entries already.
The art of the demo has been around for hundreds of years. But how do you prove that one product is better than the rest? With the demonstration! How-to Demo Every top Facebook video or As Seen on TV Product knows that the demo sells the product. To create a good demo, think about creating […]
While the landscape of media may be shifting from television to digital and social, there is one thing that will never change: the demonstration. The demo has been one of the most valuable tools for storytelling and advertising for over 100 years. After all, any good advertiser knows that the number one rule is: show, […]
Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine. Google Glass & Surgery In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different […]
In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify […]
In the increasingly crowded feel of Internet video platforms, YouTube has taken a step ahead its competitors. During the 2017 World Series, YouTube included live streaming of the World Series in a commercial. This live streaming feed, meant to keep viewers tuned in where most change the channel, is a game changer in the live […]
Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning […]
Video marketing used to be reserved for the Fortune 500 companies of the world. However, with the advent of social media and easy to use cameras, it is much easier for small business owners to create video content. According to an article in Forbes, “at least 60% of consumers are watching branded videos on social […]
With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an […]
A few years ago, many thought that social media was just a fad. For decades, marketers and advertisers held tightly onto the TV reign. However, in 2017, it became clear that social media marketing is here to stay. With the advent of social media marketing came Instagram stories, Snapchat, and more ephemeral content. While this […]
Native advertisements have been around for decades, but now, they have a new stage to shine. Social media is taking a large piece of the advertising market with in-feed ads, online video, and paid content marketing all creating a new type of marketing pie. According to Rapid TV News, display advertising will increase from $84 […]
Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors and smaller players have a chance to perform in the mass […]
Live video rose to popularity in the 1980’s with the invention of QVC. 30 years later, there is a new live video player in town and it’s ready to promote products all across its platforms. Facebook Live has been around for a year and a half and it has shown its value to thousands of […]
Facebook has always been about community – with groups, photo albums, and universities all coming together to form the largest online society in the world. Now, Facebook is connecting people through online video with their new product, Watch. The difference in this platform vs. the already existing “videos” tab is that shows and videos are […]
Television has been the cash cow for advertising budgets for over 50 years. However, for the first time ever, digital advertising usurped television advertising spends in 2016. Now, big brands are turning to social media and the digital world to market their products. As a new medium becomes king, there becomes a new way that […]
The video business is back and bigger than ever with audiences shifting from television to social media for their content consumption. YouTube and Facebook are the two main digital platforms that are prioritizing video content. As these two digital giants race to reign, brands can capitalize on this shift in advertising dollars. Facebook In 2014, […]
Social media is the new way for businesses to market themselves. Viral videos have skyrocketed products such as The Woof Washer, The Willa Walker, and Pod Tents. Viral videos convert to more followers, increased web traffic, and products sold. With Facebook prioritizing video content to compete with YouTube, it’s the ultimate platform for businesses to […]
While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope, it’s clear that online video is an integral part of any successful marketing strategy. As millennials age […]
In 2017, people are turning off their TV’s and consuming the majority of media on their phones and computers. While traditional television advertising is changing, online video offers advertisers a whole new way to reach potential customers. One of the largest platforms for advertisers to market themselves is on social media. Social Media According to the […]
By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers' future to be in the digital realm, whether it is video on demand, social media, or Internet video and Concepts Video can take you there. Virtual Reality One of the […]
Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content consumption shifts away from traditional television and onto digital platforms, advertisers […]
News is consumed in many ways including through social media. The younger age bracket, aka Millennials, ages 18-34, tend to skew towards YouTube and Facebook for their news consumption, while this age group only accounted for 8% of viewers on national broadcast television. Digital Municipalities That’s why NBC News is pivoting and serving their news […]
China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States). That population number reveals an opportunity in various markets and online video is feeding […]
Amazon started with online shopping, moved into original programming, and now it’s looking to break into the 300 billion dollar pharmaceuticals sector. Having already sold medical equipment on its U.S. website, it’s no stranger to the medical industry. The health care industry accounts for nearly 18% of the U.S. GDP so this could be a […]
As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV. Too Many Choices In […]
The Pharmaceutical industry used to pride itself on its sales reps and in-person doctors visits. Millions if not billions of dollars were put into the pharmaceutical marketing budget. However, in 2017, the pharmaceutical industry knows that its money can be spent elsewhere thanks to the digital age. According to Fiercepharma.com, “More than half (53%) of […]
As advertisers try to figure out how to repurpose their capital in an ever-changing television forecast, one pharmaceutical player is taking a step towards the future. New Jersey based Johnson & Johnson has teamed up with online video giant YouTube to roll out a stream of original content. Instead of banking on a commercial, Johnson […]
In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a […]
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video and multi-camera shoots. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook. […]
There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by […]
If you want to reach the masses while strengthening your brand, content marketing is the answer. After all, as Jonah Berger, a professor and expert on viral marketing and social influence said, “Going viral isn't random, magic or luck — it's a science.” Have you recently seen a video that truly captured your attention? You […]
Finding the best copywriter is a challenge to advertisers all over the world. In the online world, finding a gifted writer should be easier now more than ever. After all, the digital age makes it possible to reach talent from around the world, but that is also part of the problem. Many people with a […]
Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos […]
Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense. The medical industry often has to […]
10 Reasons Why You Need Medical Animation Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced […]
The Best Use of 10 Seconds: Extra-Short Video Marketing Tips Full-length commercials are a proven effective marketing strategy, but what about extra-short videos that only last 10 seconds (or less)? As it turns out, these are just as effective as commercials when executed properly. To make the most of an extra-short video marketing strategy, you […]
First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation. […]
We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and […]
The doctor will see you now…on your computer. Technology is not only assisting healthcare professionals, but it’s now helping patients around the world. While doctor’s office visits take up time and money, technology is now making it possible for patients to see a doctor through their smartphone or computer. This health technology takeover is already starting […]
As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use. This report […]
Action, action! Read all about it! 2017 is the year of video marketing and the year has kicked off in full force. With more than 60% of marketers and small business owners increasing investment in video marketing this year, video is proving itself as the essential instrument for influence in 2017. One of the industries […]
While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In […]
Our social stories of 2016 have come and gone and we’re full “stream” ahead into 2017. While social media trends seem to be shifting by the minute, there is one category that has firmly planted itself across all of our platforms and that’s video. 2016 has proved that the world of video marketing is growing […]
There is a new drug on the market that is the biggest moneymaker yet to date. Crushing the numbers of Viagra in 99, this drug is proven to increase sales, influence buyer decisions, and create brand loyalty. With more clicks than a Kardashian and more smiling faces than Cialis, this new drug is quickly increasing web […]
Concepts Video - Marketing Health and Wellness Since 1983. Choose Concepts Video for all of your healthcare video needs. Take a look at our new demo reel below:
Online video is to pharmaceutical marketing as Viagra is to relationships: exciting and engaging, with long lasting, fulfilling and beneficial side effects. If you don't want your pharmaceutical marketing campaign to fall flaccid, you have to pump it up with unique online video content. Online video is sure to deliver inflated results that will increase your […]
MUSE, curated by Klick Health, is an inspirational gathering where healthcare thought leaders, healthcare video artists, and technological innovators happily collide through presentation and conversation. The most recent MUSE NYC 2016 occurred on March 31st at Center548. The lineup of speakers was superb: Leerom Segal, Klick Health CEO, Ron Fournier, political columnist, Louie Schwartzberg, award-winning […]
Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer. One of the easiest ways to vaccinate against confusion and give the consumer the right treatment is through online video content. While everyone loves online videos, whether it […]
Concepts is in the business of the before & after. We've produced hundreds of commercials and infomercials where we showcase the success stories from our products. Those before & afters tell the personal story of that product. For example, a new mother who lost the baby weight using one of our fitness programs or perhaps […]
Most of us have seen the advertisements on TV with doe-eyed children, staring into the camera, begging for your mercy and your help. Or perhaps you’ve heard the melody of Sarah McLaughlin and the dying breeds of poverty stricken animals around the world. These stories tear at your heart and beckon your soul to make […]
[vc_row][vc_column][sm_column_text]Towaco, NJ: Concepts Video, in conjunction with Concepts TV Productions, is building out a cutting-edge video production studio to service its high-end medical video productions and branded corporate content. Concepts Video Studio will offer the following services: 4K/HD high-end Video Production Soundstage 4K/HD Broadcast camera setups Greenscreen, White Cyc, and Lifestyle Sets OnSet Post-Production Makeup, […]
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.