Entries by Marissa Ciancitto

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The Right Production Company For Omnichannel Marketing

Omnichannel marketing is the ideal marketing approach.  This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more.  Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve […]

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Why You Need Professional Video Content

Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years of experience? Have they had 69 million hits from a […]

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Concepts TV Is Ready For Takeoff!

Whether you're looking to create a digital campaign for a great product or a commercial for the next hot tourist location, Concepts TV is ready for takeoff! The Concepts TV team most recently traveled to India to produce a video presentation for The Kripalu Girls School and raised funds as an effort to break the cycle […]

SCRIPT OR STORYBOARD?

I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may […]

Woman Owned Company Produces Digital Ads

When Medicine Mama wanted to promote their bee-based products designed for intimacy, they chose woman owned Concepts Video Productions to create their digital campaign. The Concepts team assembled a variety of women of all ages and our women directors interviewed the users. The result was a series of genuine testimonials regarding the effectiveness of both […]

Amazon Ads

Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer for their all-new Triple Steel Collection. Utilizing only pre-existing still photography, Concepts created a powerful Amazon […]

Meet Concepts TV’s Newest Team Member!

Concepts TV Productions has been producing pet commercials for 40 plus years, so we’re proud to introduce Lucy Bear! Her ex-paw-tise and baby blue eyes have made her the perfect fit for our team.  After her morning hike, Lucy will love getting pampered with Paw Shower. For a deep clean, Lucy will love Woof Washer!  […]

Filming Safely During a Pandemic

  Shooting commercials during the current crisis is challenging. Large camera crews, talent and production teams are unable to assemble. However, there are many ways in which a production company can still create commercials without creating a super spreader event.   Recycling old footage, using graphics for the entire commercial, creating animation, filming with an iPhone, and using stock footage from […]

Halloween Tricks & Treats!

With Halloween right around the corner, you may be preparing to host a spooktacular Halloween party. Hosting a party can be a lot of work. From decorating the outside and inside of your house, preparing food and drinks, and planning fun party activities, it takes quite a lot to be the head witch in charge. That’s why our team at Concepts TV is excited to share […]

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‘Lock Down’ Your Weight Loss Goals

It’s time to lose those pandemic pounds the same way you gained them...in the comfort of your own home! According to a survey by The New York Post, 75% of Americans surveyed believe, “it’s actually easier than ever to maintain their fitness routines in the comfort of their own homes.” So Our team at Concepts TV is proud to share some of our favorite at-home health and wellness products we’ve […]

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Best Kept Beauty Secrets

After many months at home, it’s time to get out and show the world your best self! According to Vogue Business, “Beauty customers are changing their spending habits, gravitating towards products that allow them to mimic the salon experience at home.” With this rise in at-home beauty care, it's important to find great products to fit into your personal routine. Our team at Concepts TV is happy to […]

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The Need for Clean

Since the pandemic, the need for cleaning has increased rapidly. According to a survey taken by the American Cleaning Institute, 70% of individuals said they now view cleaning “as a way to ensure the health and safety of me and/or my family.” Our team at Concepts TV is happy to share a variety of cleaning […]

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Pandemic Leads To A Surge In Pet Adoptions

According to ABC news, the pandemic has led to a surge in pet adoptions and fostering. With pet adoptions hitting this all-time high, new owners are searching to find the best products for their new family members. Our team of pet lovers at Concepts TV is happy to share an array of pet products we’ve filmed for first-time pet owners. For new cat owners, it can be difficult to see when your pet is feeling under the weather. But with Pretty Litter, the color changing crystals help monitor your kitty’s health by spotting problems early. Pretty Litter keeps your […]