973.331.1500This author has not written his bio yet.
But we are proud to say that Marissa Ciancitto contributed 17 entries already.
Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat. Cats don’t listen! But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ. What is the most terrifying, venom filled creature that is the perfect metaphor […]
Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers' recommendations are trusted more than […]
With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement, and sales! Professional video content sets your company apart by helping you to share information […]
Omnichannel marketing is the ideal marketing approach. This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more. Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve […]
What is a producer? A producer is a problem solver. What is an editor? An editor can “fix” the problem the producer couldn’t solve. You wouldn’t believe it could happen, but it did... We were filming a Dial A Santa series of commercials. After weeks of casting the “perfect” Santa, he showed up at the […]
Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years of experience? Have they had 69 million hits from a […]
Whether you're looking to create a digital campaign for a great product or a commercial for the next hot tourist location, Concepts TV is ready for takeoff! The Concepts TV team most recently traveled to India to produce a video presentation for The Kripalu Girls School and raised funds as an effort to break the cycle […]
I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may […]
When Medicine Mama wanted to promote their bee-based products designed for intimacy, they chose woman owned Concepts Video Productions to create their digital campaign. The Concepts team assembled a variety of women of all ages and our women directors interviewed the users. The result was a series of genuine testimonials regarding the effectiveness of both […]
Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer for their all-new Triple Steel Collection. Utilizing only pre-existing still photography, Concepts created a powerful Amazon […]
Concepts TV Productions has been producing pet commercials for 40 plus years, so we’re proud to introduce Lucy Bear! Her ex-paw-tise and baby blue eyes have made her the perfect fit for our team. After her morning hike, Lucy will love getting pampered with Paw Shower. For a deep clean, Lucy will love Woof Washer! […]
Shooting commercials during the current crisis is challenging. Large camera crews, talent and production teams are unable to assemble. However, there are many ways in which a production company can still create commercials without creating a super spreader event. Recycling old footage, using graphics for the entire commercial, creating animation, filming with an iPhone, and using stock footage from […]
With Halloween right around the corner, you may be preparing to host a spooktacular Halloween party. Hosting a party can be a lot of work. From decorating the outside and inside of your house, preparing food and drinks, and planning fun party activities, it takes quite a lot to be the head witch in charge. That’s why our team at Concepts TV is excited to share […]
It’s time to lose those pandemic pounds the same way you gained them...in the comfort of your own home! According to a survey by The New York Post, 75% of Americans surveyed believe, “it’s actually easier than ever to maintain their fitness routines in the comfort of their own homes.” So Our team at Concepts TV is proud to share some of our favorite at-home health and wellness products we’ve […]
After many months at home, it’s time to get out and show the world your best self! According to Vogue Business, “Beauty customers are changing their spending habits, gravitating towards products that allow them to mimic the salon experience at home.” With this rise in at-home beauty care, it's important to find great products to fit into your personal routine. Our team at Concepts TV is happy to […]
Since the pandemic, the need for cleaning has increased rapidly. According to a survey taken by the American Cleaning Institute, 70% of individuals said they now view cleaning “as a way to ensure the health and safety of me and/or my family.” Our team at Concepts TV is happy to share a variety of cleaning […]
According to ABC news, the pandemic has led to a surge in pet adoptions and fostering. With pet adoptions hitting this all-time high, new owners are searching to find the best products for their new family members. Our team of pet lovers at Concepts TV is happy to share an array of pet products we’ve filmed for first-time pet owners. For new cat owners, it can be difficult to see when your pet is feeling under the weather. But with Pretty Litter, the color changing crystals help monitor your kitty’s health by spotting problems early. Pretty Litter keeps your […]
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.