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Today, The Partnership For A Drug-Free New Jersey unveiled their new 2019 anti-opioid campaign in Times Square. The video billboard, created by Concepts Video Productions of Towaco, NJ, will be featured in Times Square and in mass transit outlets. The campaign features a man trapped in a prescription bottle with the headline: “In just 5 […]
December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year! Egglettes If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of […]
This December, the Concepts Video team spent some time reflecting on some of the greatest projects of 2018. Check them out below! MoleSafe MoleSafe was one of the most important projects we had this year. We got to dive deep into the causes of skin cancer and created videos to persuade people to go […]
“Ok Google, play my dance mix playlist in the kitchen”. Now there’s a line that will go down in Concepts TV history. Why? Because this was one of the most exciting commercials ever produced! Here’s a look behind the scenes at our Onkyo Google commercial production… The Best Part The best part about producing this […]
Concepts Video is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to […]
Concepts TV is proud to announce that our Creative Director and fearless leader, Collette Liantonio, will be inducted into the 2018 New Jersey Advertising Hall of Fame later this year. Since 1983, Collette and her company have been a force to be reckoned with in the advertising community, and the team is honored to be […]
The sun is shining, it’s officially summer time! I’m ready for it, are you? If not, don’t worry! Here’s the top 5 must have products for the best summer ever! Eagle Eyes Speed of Life 2 in 1 Sunglasses Don’t you hate when you’re at the beach, playing volleyball in the summer sun and […]
Digital tools, such as fitness trackers and step counters, are on the rise in the medical field. However, these tools are not proving to be as beneficial to its wearers as previously believed.
A new era in the digital age is taking the world by storm.
There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will […]
It’s not as simple as just hitting “record”. Live videos require strategy and for social media, it’s important for a company or brand to publicize details of a live broadcast in advance – especially those seeking audience interaction.
In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research.
This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends.
Pharmaceutical Marketing trends are always changing, and it’s important for marketers to change as well. Take social media for example. A few years ago, Facebook and Twitter were the go to sites for all things marketing. You can read pharmaceutical articles, look at medical device videos, and even share your personal ideas on the web. […]
As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV. Too Many Choices In the digital […]
In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end and the digital reign is beginning. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon […]
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook. According to Phys.org, […]
There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by […]
Pharmaceutical and healthcare advertising is everywhere, on our phones, on our computers, in the subway. But what makes you look? The wording and the colors may pull you in, but it’s the storytelling that keeps you engaged. Companies try to concentrate on how much money to spend on marketing and where to place the ads, […]
TOWACO, NJ (November, 15th, 2017) - Concepts TV Productions has received a Gold International CINDY award for its production of a TV commercial campaign for the MD Hearing Aid. The CINDY Award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials. […]
TOWACO, NJ – (November, 15th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials. “It […]
Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studio Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet […]
Concepts Video Invites You to A Grand Tour of our State Of The Art Production Studio Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio […]
The dynamic duo was recently featured on BBC.com! "Collette and Scott Stohler have what looks like the dream career. They travel the world for six months a year and are paid to post photos, videos, newsletters and blogs on their website and social media channels." Read the whole article below! http://www.bbc.com/capital/story/20171019-the-couple-paid-200k-a-year-to-travel
LAS VEGAS, NV (September 20th, 2016) Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony. ERA is a non-profit trade association for direct response and infomercial companies that sell goods and services on the internet, TV and at […]
My name is Cheron and you can call me a magician. I make the magic happen just kidding. My editors actually make the magic happen I just make sure the edits are executed successfully without any problems. So I guess you can call me the problem solver or ring leader of the post-production circus. My […]
On September 12th, Concepts TV’s Vice President of Sales & Marketing, Kristy Pinand, competed in the Tri-State NJ Super Spartan race held at Mountain Creek in Vernon, New Jersey. The 9 ¬Ω mile, 30 obstacle competition took place in the pouring rain and included grueling physical tasks such as a low-hanging barbed wire crawl, a […]
The summer is winding down and while most people are sad to see their weekends at the beach come to an end, everyone in the Direct Response industry is gearing up for the biggest trade show of the year ERA D2C Las Vegas!
So, here I am, Laraine Lamicella. I’ve been with Concepts TV for over 9 years now and this group is still driving me crazy! As Director of Finance, I’m constantly striving to maintain all of our friendly client relations while simultaneously ensuring that all of our finances are in order. I’m proud to admit that […]
This year’s ERA European Conference was held in Barcelona on June 21st - 23rd. With nearly 400 DRTV representatives on site hailing from close to 50 different countries, many executives from the world’s leading companies in the business were in attendance. Enter Collette Liantonio.
Graduating from college is scary. Once the final semester comes to an end, everyone immediately tries to figure out what the real world has in store for them and the reality of what comes next starts to sink in the dreaded job search! Me? I was lucky enough to skip over this tedious process and […]
Our tails are wagging this week as our Woof Washer 360 commercial has reached 100 million views! With the gigantic success of the campaign and the massive social media following that has launched the Woof Washer 360 spot into ‚“viral sensation” status, we’re excited to share some behind the scenes tidbits from our lively shoot […]
Moving Housewares 1 Mar, 2015 By: Doug McPherson Experts in the housewares industry say products in several categories are moving off shelves these days. Here’s what’s hot, and why, and how pros are using DR to capitalize. Well, it happened again, this time in an even more impressive manner. The International Housewares Association (IHA) […]
To see the full article, please click on the press release above.
Women in Business Q&A: Collette Liantonio, President, Concept TV Productions, Inc. Collette Liantonio launched Concepts TV Productions Inc. in 1983. Since then, she has produced over 3,000 commercials and infomercials, many of which have become advertising legends, including: AmberVision Glasses, Bedazzler, and The George Foreman Grill. She has also worked with some of the top […]
ERA’s annual convention emphasizes multichannel marketing with new educational content, the Moxie Awards, and more By: Ian P. Murphy ERA’s annual D2C Convention closed out another successful show on Sept. 18 after hosting more than 3,400 professionals at the Wynn Las Vegas for three days of education, networking, and dealmaking. Themed ‚“Branch Into New Growth […]
‚“I’m Not Dead Yet!” Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award For Immediate Release: BOONTON, N.J. (October 17, 2014) The Electronic Retailing Association (ERA) honored Collette Liantonio, President and Creative Director of Concepts TV Productions, with its 2014 Lifetime Achievement Award. Liantonio accepted the award during the Moxie Awards Gala on Thursday, Sept. 18, […]
Concepts Climbs to Victory with Maxi Climber! For Immediate Release: Las Vegas, NV (October 14, 2014) It was a big night at the 2014 Moxie Awards for Concepts TV Productions, a New Jersey DRTV (Direct Response Television) agency. Not only did their President and Creative Director, Collette Liantonio, win the Lifetime Achievement Award, their company […]
‚“I’m Not Dead Yet!” Funny Feminist, Collette Liantonio, Receives Lifetime Achievement Award For Immediate Release: BOONTON, N.J. (October 13, 2014) The Electronic Retailing Association (ERA) honored Collette Liantonio, President and Creative Director of Concepts TV Productions, with its 2014 Lifetime Achievement Award. Liantonio accepted the award during the Moxie Awards Gala on Thursday, Sept. 18, […]
ERA’s 2014 2015 Board will build upon strategic initiatives designed to keep the association strong for years to come. By: Ian P. Murphy Each year, ERA cycles in a new Chairman and Board, bringing new perspectives while ensuring continuity with three-year member terms. At the D2C Convention last month, Elliott Segal officially ended his term […]
How Startups Earn Millions at Infomercials, TV Shopping Networks and Walmart NEW YORK (MainStreet), Tony Little’s first infomercial in 1993 earned him $150 million in retail sales. Not bad for a now 58-year-old body builder. ‚“It was a series of three videotapes called 'Target Training' with me leading one-on-one exercise workouts,” Little told MainStreet. After […]
The Electronic Retailing Association (ERA) awards Collette Liantonio, President of Concepts TV Productions, with the esteemed 2014 ERA Lifetime Achievement Award. This tribute video was played during a special presentation at the Moxie Awards Gala at the 2014 ERA D2C Convention at the Wynn Hotel, Las Vegas. The Lifetime Achievement Award is awarded to a […]
Concepts TV’s Liantonio Honored By ERA Monday September 15th, 2014 - 12:28PM LAS VEGAS‚Äî The Electronic Retailing Association (ERA) will honor Collette Liantonio, president of Concepts TV Productions, with the 2014 ERA Lifetime Achievement Award. Liantonio will be recognized during a special presentation at the Moxie Awards Gala on Thursday, September 18, 7:00 p.m. at […]
The world of consumer packaged goods (CPG) today is a broad swath of old brands being reborn, new campaigns and products full of profitable promise, and even plenty of body parts (yes, you read that right). By: Doug McPherson Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was Jelmar, […]
The Electronic Retailing Association (ERA) honored Collette Liantonio, President of Concepts TV Productions, with the esteemed 2014 ERA Lifetime Achievement Award. She was recognized during a special presentation at the Moxie Awards Gala on Thursday, September 18, 2014. Listen here for Collette’s acceptance speech.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns. "Uh oh! Has this ever happened to you?” What was once the relatable rallying cry of direct response marketing has become a tired joke. But the direct response (DR) discipline itself is far from finished. The world's largest brands are increasingly emboldened to go […]
Liantonio to Recieve Lifetime Achievement Award in Electronic Retailer The Electronic Retailing Association (ERA) announced that it will honor Collette Liantonio, president of Boonton, N.J.-based Concepts TV Productions, with its 2014 ERA Lifetime Achievement Award. Liantonio will accept the award during a special presentation to be held during the Moxie Awards Gala, Thursday, Sept. […]
Concepts TV Productions wins a GOLD CINDY Award in the recent International CINDY Competition for MaxiClimber!
Megatrax Curator’s Club Gives Clients the VIP Experience Launched in late 2013, the Curator’s Club is Megatrax’s VIP program rewarding client loyalty with special benefits. One of the many benefits we’re excited about is a raffle that selects one Curator’s Club member for a company lunch on Megatrax every quarter. Congratulations to New Jersey-based Concepts […]
Collette Liantonio is interviewed by Chicago3Media. To Listen to the taped recording click here. For over 30 years, Collette Liantonio and Concepts TV Productions have produced some of the best known infomercials for ‚“As Seen on TV” products. From Pajama Jeans to Mr. Lid --- AmberVision Glasses to PedEgg and the George Forman Grill, Collette […]
With over 30+ years of experience and an extensive network of DR industry experts, Concepts TV is your one stop creative Direct Response shop. Let us transform your product into a Direct Response legend.