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The Convergence of Digital Marketing & TV

Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. 

It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers' recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.   

Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions. 

The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience. 

Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.  

 

www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com

Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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Storytelling in Healthcare Advertising

Pharmaceutical and healthcare advertising is everywhere, on our phones, on our computers, in the subway. But what makes you look? The wording and the colors may pull you in, but it’s the storytelling that keeps you engaged. Companies try to concentrate on how much money to spend on marketing and where to place the ads, but what we really need to focus on is the storytelling within the advertisements.

Manny Rodriguez, Chief Marketing and Experience Officer at UCHealth has created a pharmaceutical marketing campaign that concentrates solely on personal, emotional storytelling. UCHealth created over a dozen videos where they hired real patients to tell their own healthcare stories. Through their new campaign, HCHealth is branding itself as a “patient-focused lifestyle brand… that focuses on innovation and quality outcome”.  Rodriguez believes that this new campaign will change the association with healthcare from “sick-turned-healthy” to “health-made-healthier”.

Put Into Practice

Here at Concepts Video Productions, we pride ourselves in not only our production experience, but our ability to create compelling stories that guide our client toward marketing success and brand awareness. Our testimonial development along with heartfelt descriptions can help your brand reach it’s marketing potential.

 

Source:

http://adage.com/article/cmo-strategy/healthcare-storytelling-marketing/308799/

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