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Filming Safely During a Pandemic

 

Shooting commercials during the current crisis is challenging. Large camera crews, talent and production teams are unable to assemble. However, there are many ways in which a production company can still create commercials without creating a super spreader event.  

Recycling old footage, using graphics for the entire commercial, creating animation, filming with an iPhone, and using stock footage from an online source are excellent production resources. We have even directed commercials remotely by Zooming talent and crews. 

Use recycled footage to create a new opening or new product offer for an existing campaign. If new scenes are needed and you’re not a professional videographer, you can film using an iPhone on a 4K setting. Outdoor filming requires less lighting and is acceptable broadcast quality. When developing testimonials or product endorsements, producers send products to peoples’ homes and have the end users film their personal experiences on their iPhones. The director can even assist the end user via Zoom or simple FaceTime. Apple and other major brands have launched a series of commercials using these authentic clips of real people.     

Using stock footage is another great way to create a commercial. There will be hours of online research involved in trying to select the best videos or stills for your commercial and there is a usage fee, but the quality is exceptional. 

Another option is to produce commercials using all graphics or animation. A production company may also create its own YouTube channel, a popular platform. YouTube can provide a playlist with prior commercials organized by category like fitness, wellness, etc. New product introductions shot on an iPhone look more authentic.  

Video-chatting has allowed us to “Zoom” cross country and international clients into our studio shoots. Clients can provide live feedback without risking travel. We produced various commercials by directing talent while they filmed scenes at home locations via video-chat. Get creative, stay safe and don’t let the pandemic stop you! 

 

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

 

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‘Lock Down’ Your Weight Loss Goals

It’s time to lose those pandemic pounds the same way you gained them...in the comfort of your own home! According to a survey by The New York Post, 75% of Americans surveyed believe, “it’s actually easier than ever to maintain their fitness routines in the comfort of their own homes.” So Our team at Concepts TV is proud to share some of our favorite at-home health and wellness products we’ve produced to help you look and feel your best without having to leave your home! 

After being in lockdown, it’s harder than ever to stay motivated and consistent. But with HealthyWager, the program that lets you get paid to lose weight, you can better your habits and improve your lifestyle! HealthyWage uses psychology and large cash prizes to provide the structure, accountability, and motivation you need to succeed. Check out the prize calculator on HealthyWager.com to choose your weight loss goal and your time frame, then HealthyWage will calculate your cash prize... up to $10,000! 
 

Ready to pop, lock, and drop those extra pounds away? Skip the boring sit-ups and crunches but keep the great results with Hip Hop Abs! Created by professional Fitness Expert and Choreographer Shaun T, Hip Hop Abs is always a fun and effective way to burn fat while sculpting your abs. Follow Shaun T’s dance moves while listening to great music and before you know it, your body will be transformed! 

If you’re looking to see quick full-body results before the holidays, Beachbody’s Slim In 6 Rapid Results Program is 100% proven to slim you down in just 6 weeks! This exciting program includes DVDs that allow you to follow Fitness Expert and Trainer Debbie Siebers’s workouts, right in your living room. Devoting less than an hour a day, these high repetition and resistance workouts will slim you down in no time! 


Sharing fitness equipment in the gym is not ideal during these unpredictable times. So, say goodbye to the gym and hello to the comfort and efficiency of The MaxiClimber. The MaxiClimber allows for full body workouts that are perfect for anyone looking to tone and slim down with just one machine. Target your upper body, lower body and your core without ever having to switch machines! 

 

Lost the weight and looking to lean and tone your body? Now with Core Shaper, you can transform your body in just ten minutes a day! Core Shaper is low impact and promises to be an effective and safe at-home workout machine. Get fast results while simultaneously using Core Shaper’s rolling support movement that exercises, massages, and stimulates your muscles. Portable and easy to store, Core Shaper is the ideal workout to get the washboard abs you’ve always dreamed of!

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

 

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Best Kept Beauty Secrets

After many months at home, it’s time to get out and show the world your best self! According to Vogue Business, “Beauty customers are changing their spending habits, gravitating towards products that allow them to mimic the salon experience at home.” With this rise in at-home beauty care, it's important to find great products to fit into your personal routine. Our team at Concepts TV is happy to share a variety of at-home beauty secrets we’ve produced for TV and the internet to help you look and feel your absolute best. 

Because of the pandemic, it’s safe to say that the past year has been quite stressful. Stress can have direct effects on the body, such as unwanted wrinkles. With Sensilift’s gentle massaging treatment just five minutes weekly, you can combat wrinkles and aging. Sensilift's advanced technology is clinically proven to target deep layers of the skin and show results within 8 weeks! Reduce wrinkles, improve texture, and keep your skin looking vibrant and stress-free. 

Smart Cover is the best kept skincare secret! A concealer or a foundation, it can be used to cover up acne-scars and birthmarks, as well as creating a flawless complexion. Smart Cover is waterproof and smudge-resistant leaving a flawless finish for any occasion. It’s time to get out in the world looking and feeling your best! 

Stress can also cause hair loss. In addition to the thinning of the hair, it also includes an increase in breakage and loss of moisture. The Keranique Hair Regrowth System deep cleans your hair while promoting regrowth, volume and shine. Healthy full hair helps you feel confident and powerful. Get salon-quality hair at home by using Keranique’s three-part system. 

Jerome Alexander’s Air Tint and Air Glow is the perfect final touch! This illuminating moisturizer looks natural and radiant both day and night. With Argireline, Hyaluronic Acid, and Matrixyl 3000, this tinted moisturizer works as both skin care and makeup. It’s time to nourish your skin while looking great!  

Elizabeth Grant’s Royale Imperial Honey is known for its all natural ingredients. Our team here at Concepts TV brought this project to life by combining the science of Elizabeth Grant’s Skin Care with state-of-the-art animation. Made with real honey from bee farms, along with Torricelumn, this product was created by the finest scientists. It ensures an even complexion and radiant skin, helping your skin to look softer, younger, and firmer.

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500

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The Need for Clean

Since the pandemic, the need for cleaning has increased rapidly. According to a survey taken by the American Cleaning Institute, 70% of individuals said they now view cleaning “as a way to ensure the health and safety of me and/or my family.” Our team at Concepts TV is happy to share a variety of cleaning products we’ve filmed to help keep you and your loved ones safe during the pandemic.

As the CDC recommends, it is necessary now more than ever to frequently wash our hands. But, good ole’ soap and water aren’t always accessible when you’re out of the house. Scrubzz is an antibacterial hand wash and sponge bath that you can keep in your home, purse, or car to use anywhere, anytime. Add a splash of water and you can wash head to toe without rinsing! The gentle benzoyl alcohol and antibacterial formula is great for all ages and leaves your skin clean and refreshed!

Disinfecting all common surfaces is a crucial way to keep your home clean and your family healthy. With the SoniClean Varro steamer, you can instantly eliminate bacteria and viruses to provide a deep clean to your home. With 13 custom attachments and accessories, you can clean a variety of household surfaces. The SoniClean Varro steamer provides an all-natural way to keep your home clean and fresh.

For the safety and health of your family, it’s not only crucial to clean common surfaces but also to clean the air. Homeowners are turning to air purifiers to remove toxins and pollutants in the air. With NuWave’s OxyPure Air Purifier, you can remove virtually all viruses and bacteria to protect your home. The OxyPure Air Purifier also removes allergens, dust, and odors from your home to keep it a safe, clean, and healthy environment for your family.

Spending time at home can mean more stress and more mess. With frequent cleaning and scrubbing, it’s important to keep all surfaces safe and scratch free. Comet now has a soft cleanser that cleans the toughest of stains without leaving a single scratch. Comet is simple to use and great for daily cleaning on kitchen and bathroom surfaces.

For both indoor and outdoor cleaning purposes, Bar Keepers Friend is safe, quick, and easy to use. Get a professional level cleaning that tackles rust, tough stains, and baked on foods. Bar Keepers Friend will give your stainless-steel surfaces the industrial strength cleaning it needs in these uncertain times.

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500

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Pandemic Leads To A Surge In Pet Adoptions

According to ABC news, the pandemic has led to a surge in pet adoptions and fostering. With pet adoptions hitting this all-time high, new owners are searching to find the best products for their new family members. Our team of pet lovers at Concepts TV is happy to share an array of pet products we’ve filmed for first-time pet owners.

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For new cat owners, it can be difficult to see when your pet is feeling under the weather. But with Pretty Litter, the color changing crystals help monitor your kitty’s health by spotting problems early. Pretty Litter keeps your kitty healthy, your house clean, and odor-free.

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As for dog owners, giving your dog a bath can be a challenge. If your new dog fears the hose or bathtub, you can use the Woof Washer 360 as a simple yet effective way to bathe your pup. It adjusts to any size dog and attaches to any hose, making it a great product to wash your new best friend quickly and easily.

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As we make our way back to the office, leaving bored pets at home can cause havoc. The Cat’s Meow is the perfect toy to turn your mischievous kitty into a content cat with the touch of a button. It’s easy to set-up so you can let your kitty play night and day while you’re away. It really is ‘the cat’s meow’!

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The pandemic has encouraged us to spend more time outdoors, but when you bring your pup along it often leads to messy and muddy paws. Now with Paw Shower, a simple way to clean your pet’s paws, you don't have to leave your best friend at home. You can enjoy the adventure while keeping your car, furniture, and floors clean.

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Due to the Covid-19 pandemic, homeowners are turning to air purifiers to remove toxins and contaminants to protect their homes. Since our pets often carry pollutants and odors, it’s especially important for pet owners to improve indoor air quality. With NuWave’s OxyPure Air Purifier you not only remove airborne viruses, but also remove allergens, pet dander, and odors. A happy and healthy home makes for happy and healthy pets!

Check out our pet reel: https://www.youtube.com/watch?v=ogvTGROdEgM

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500

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Shooting Commercials During Covid-19

By: Justin Curry / Collette Liantonio

Shooting commercials during the Covid-19 crisis is challenging. Large camera crews, talent and production teams are unable to assemble due to the potential spreading of the Corona Virus. However, necessity is the mother of invention so there are many ways in which a production company can still create commercials without gathering a camera crew. Read more

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