By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers' future to be in the digital realm, whether it is video on demand, social media, or Internet video and Concepts Video can take you there.

Virtual Reality

One of the main stays of increased Internet traffic is virtual reality, whose traffic quadrupled in 2015. Virtual Reality streaming requires a high bandwidth that will contribute to Internet consumption. Concepts Video produces virtual reality content for all platforms.

Smartphone Friendly

According to statistics, smartphone traffic will exceed PC traffic by 2020. In 2015, PC’s narrowly exceeded smartphone traffic, but that won’t last for long. Advertisements and brand content that appear on smartphones need to be able to last past a swipe. They need to be smartphone friendly with no picture-in-picture shots and no split screens to take advantage of the small screen size. Advertisers must also gear their content towards short-form as many people do not want to watch long videos and advertisements on their phones.

Sources

Johnson, Zac. The Future is Online Video and here are the Stats to Prove it. Business 2 Community. June 18, 2017. http://www.business2community.com/infographics/future-online-video-stats-prove-infographic-01861786#KWWI50msa88upq6Z.97