While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope, it’s clear that online video is an integral part of any successful marketing strategy.

As millennials age into a prized financial demographic, small businesses are integrating video into their marketing campaigns. While video campaigns used to involve Hollywood stars and big budgets, now, small businesses can take advantage of the video generation without the traditional high budgets of their big business counterparts. A mom & pop shop can now create video at a much lower cost than 10 years ago.

Video Moves to the Small Screen

20 years ago, companies that created videos for marketing purposes traditionally lived on television. With television came big media budgets that blocked out many small and medium sized businesses. In 2017, viewers are consuming the majority of their content on their computers or their smartphones. For the marketer, the cost to entry to market on web is significantly lower than television. Plus, according to Marketing Land “YouTube reaches more adults 18+ during prime time than any cable network does.”

In 2016, Mark Zuckerberg told Buzzfeed,

“We’re entering this new golden age of video … I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

If you want your company to stand out from the pack, contact us at Concepts Video for all of your video needs.

Source

Kasteler, Jordan. “It’s Time for SMBs to go all in on social and mobile video.” Marketing Land. June 22, 2017. http://marketingland.com/time-smbs-go-video-social-mobile-217925