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How-To Videos Demo Big Sales for Pharma

Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos are now stepping in as their premiere educational tool.

How-To Demo Pharma

According to LabMate, “How to’ videos on their YouTube channel intended to demonstrate how to get the best results from various key ingredients in the pharmaceutical industry.

The series includes ‘How to’ information on applications such as Mixing Xanthan Gum and Dispersing Titanium Dioxide.” While these pharmaceutical topics are often difficult to understand, the how-to video is now simplifying challenging topics for years to come.

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Leading the Pack

Silverson Machines Ltd are leaders in design and manufacturing, but now they’re also adding video production to their resume. According to LabMate, “producing video content to demonstrate and instruct how to get the best results in various applications when using a high shear mixer. Although Silverson have previously produced videos focusing on the capabilities and range of their mixing equipment, the new series of videos is intended to reach out to those who aren’t aware of Silverson and their mixing technology, to help them improve their processes and get the best yield from their ingredients with the help of a Silverson High Shear mixer. With over 70 years’ experience, Silverson are hoping to help a new set of customers with their mixing requirements.”

"How-To” Stay Ahead of the Game

While these how-to videos will place Silverson ahead of the tech pack, many companies aren’t far behind. Concepts Video specializes in creating how-to videos for the pharmaceutical, medical, and corporate industries that require expert communication and education for their customers in an entertaining and informative video.

concepts-videoSources:

https://www.labmate-online.com/news/laboratory-products/3/silverson-machines-ltd/new-series-of-lsquohow-torsquo-videos-released/42177

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The Future of Virtual Reality

First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation.

Spending Increase

According to an article in CNet, “Last year, spending on VR and AR amounted to $6.1 billion.” According to Tom Mainelli, IDC’s Vice President of devices and AR/Vr, said "On the virtual reality side, producers are quickly moving beyond games to create new content mainstream audiences will embrace.” Mainelli continued, "On the augmented reality side of the fence we're seeing commercial entities begin to more seriously evaluate the technology."

According to ZDNet, the research firm IDC says, “the AR and VR market will reach $13.9 billion in 2017, an increase of 130.5 percent over the $6.1 billion spent in 2016. What's more, AR and VR spending is expected to accelerate to a compound annual growth rate (CAGR) of 198.0 percent over the 2015-2020 forecast period, reaching $143.3 billion in 2020.”

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Emerging Technology

With the video world changing at a rapid pace, It’s important for video creators to stay on top of emerging technology. According to Alfred Ng’s article featured in CNet, “Among the recent developments, HTC says it's creating a mobile VR device after the success of its Vive headsets. This week at the big Mobile World Congress show in Barcelona, Spain, Samsung is showing off a new Gear VR headset. VR also had some moments in the spotlight at the Sundance Film Festival earlier this year.”

Early Adopters

According to ZDNet, early adopters are “expected to contribute $6.2 billion on hardware, software and services sales in 2017.”

To stay on top of video trends, Concepts Video creates Virtual Reality video in its own in-house state-of-the-art studio. Stay on top of video trends by utilizing virtual reality in your next video campaign.

Sources:
Gagliordi, Natalie. “Virtual and augmented reality spending to reach $13.9 billion in 2017: IDC.” ZDNet. 27 February 2017. http://www.zdnet.com/article/virtual-and-augmented-reality-spending-to-reach-13-9-billion-in-2017-idc/ 
Ng, Alfred. “Really hot stuff: AR and VR spending to double in 2017.”CNet. 27 February 2017. https://www.cnet.com/news/augmented-virtual-reality-earning-13-billion-2017-pokemon-go-htc-samsung-gear-daydream/
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Top 10 Tips for Believable Medical Video Testimonials

We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and share on your website will make your online presentation powerful.

Some of the best web marketing in 2016 included video testimonials on a company website homepage, which draws potential clients in immediately.

Examples of Great Video Testimonials

Tips for video testimonials

Tips for video testimonials

Testimonials matter because a viewer's brain can process a video 60,000-times faster than when only hearing or reading words. This medical video testimonial shows a very personal, authentic side that speaks to a viewer emotionally. Remember, testimonials don’t have to be complicated to be profound. They just have to be authentic.

Slack's video testimonial is a great example of showcasing the user experience in a very believable way, while also promoting the product in an organic manner. This video is not only funny and entertaining, but it’s also believable and authentic.

Here are 10 tips on how you can make your own medical video testimonial more believable.

1. Stay Away From Scripted-sounding Testimonials

The best social media videos are the unscripted ones. Even though your video production may need scripted audio, or prompts, try having your video hosts and interviewees practice a few times so that their words and testimonials come out naturally. If it doesn’t feel authentic, then it won’t look authentic to the viewers.

2. Humanize Your Characters

Whoever is giving the testimonial needs to be someone people feel they can relate to. Specify the speaker's name, age and occupation. Humanizing your subject will help viewers believe the authenticity of your testimonial.  A great example is in this BeActive commercial where the testimonials are true users of the product, showcasing their testimonials as authentic and believable.

3. Use Ambient or Natural Lighting

Studio lighting and props have the disadvantage of looking rigged. If you can interview the doctors and nurses outside, on location, in their offices or even in a medical waiting room, you transport the viewer to the location, further enhancing the genuine nature of the setting.

4. Ensure Quality Audio

Even if you are using an iPhone, tablet or other small digital device for recording, you can still get clear, good-quality audio. Check your settings and get to know your equipment before filming.

5. Engage Your Viewers

When using professionals like doctors, your viewers will be looking for medical professionals who are engaging, warm and thoughtful.  Be sure to have a doctor your viewers can trust trust and feel like they could schedule a consultation with.

  1. Don't Go Overboard on "Salesy" Speak

Viewers can spot a hard-sell video advertorial and will be immediately turned off if something sounds fake. Your testimonial should sound like someone telling a good friend about a great product. This way, viewers don't even realize they are being sold on something. This essential point is part of the creative process that Concepts Video can help you with.

7. Keep It Short

People won’t keep their attention focused on something for too long. To make your interviewees more believable, you can edit their speech to just under a minute. Skip the pharmaceutical jargon and use simple layman's terms.

8. Zoom In

Many people are not familiar with medical devices. To give a good picture, don't be afraid to have your testimonial showcase the tiniest details of your equipment. If you are showing an internal device, a good illustrator can help make complicated concepts visually understandable.

9. Be Authentic

Asking for honest customer reviews is the best way to get content for your video testimonials. If users are not available for a video shoot, you have the opportunity to interview people by phone, including snippets of their testimonial with subtitles accompanying your soundbite.

10. Back Up Claims With Research

Scientists know that they need research data to back up their claims. The same is true for branded video content. If you can gather some research quotes and statistics, you'll have a better chance of your viewers believing your claims. A good testimonial will include numbers, figures, data and detail. Viewers won't want generalized assumptions. If you are showcasing medical breakthroughs and technology, give statistics and cite examples.

At Concepts Video, we can help you create successful brand awareness and tell your story in an entertaining and informative manner. We specialize in captivating audiences through well-crafted video content production.  

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Concepts TV Productions Promotes Sky Hanstein to Director of Production

FAIRFIELD, NJ ‚Äì (August 2nd, 2016) ‚Äì Concepts TV Productions, the NJ based Direct Response commercial Production Company has announced Sky Hanstein’s promotion to Director of Production. Hanstein will be responsible for spearheading the team’s production processes from inception to completion, in addition to introducing Satellite Media Tours to Concepts TV and its new medical division ‚Äì Concepts TV Productions.

Prior to joining Concepts, Hanstein had over 10+ years of experience in Broadcast PR and production management. Hanstein worked at Sony Pictures Television, served as Media Director at Synaptic Digital, and as VP at Vidicom in New York City.

‚“Sky’s new position brings excitement to the team and our clients as he introduces Satellite Media Tours to both Concepts TV and Concepts TV,” said Collette Liantonio, President and Creative Director of Concepts TV Productions. ‚“We are expanding to service the pharmaceutical sector. His knowledge of the production realm and media tours will strengthen the team's capabilities in both DRTV and the medical field.”

‚“As Director of Production, I am eager to oversee and deliver impactful messages to consumers and healthcare professionals through a variety of multi-media channels including broadcast via Satellite Media Tours,” said Hanstein. ‚“With cutting edge technology and Concepts’ new state of the art facility opening in winter of 2016, Concepts TV will deliver video content to medical industries in a more efficient and cost-effective manner.”

Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV Productions has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies such as Harrison and Star.

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Working with Animals

By: Rachel Leskanic

Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were ‚Äòhired’ to lick the faces of every guest. Our next stop was to purchase raffle tickets from the volunteers at the table. Up for grabs were tickets to a few purses, Giants game, a bicycle, and various spa gift cards. After getting rid of every little green Admit One ticket, we proceeded to our seats.

As we sat down, our Table 5 partner introduced herself as Jean Baile and all three of us immediately broke into conversation. She shared miraculous stories about her tiny Jack Russel Terrier who had been a therapy dog for a few years now. She traveled with him to schools, hospitals and even nursing homes. The best part of her stories was hearing not only the joy from the clients, but the joy brought to her and her puppy.

Our next conversation was with the lady on the opposite side of us. Her miniature Dachshund, Lilly, had been in one of our commercials and the story she told us was truly a miracle. Jan Kulick had heard of a young girl who was suffering from a constant seizure lasting 36 hours. When Jan and Lilly arrived at the hospital, the young girl’s mother thought to bring Lilly to meet her daughter. In an instant, the seizures subsided; just by a simple pet of Lilly’s head. She then explained to us that miracles like these are only possibly with the help of Creature Comfort who provide the therapy dogs and their owners with so many choices on where to visit and how to get involved.

After the side conversations faded, the owners, Annie Murphy and Joan Beth Baer, began talking about how they got started with the company. They began working for St Hubert’s Hospital with therapy animals. After witnessing just how many people were impacted in a single hospital, they got together with the idea of beginning their own business where they could provide pet therapy for people at many different places ranging from children’s hospitals to elder care facilities. In November 2011, that idea became reality and the non-profit organization spent the next few years providing people who were in need of comfort or therapy with a dependable, expansive network of caring volunteers devoted to sharing their pet’s love. Today, they have a total of more than 160 pet therapy teams which even include several unusual animals. So if you don’t want a dog, see if their certified cat, rabbit, potbelly pig, or even miniature horse is available!

After hearing the history of the company and how it came to be, they invited a hospital worker and another therapy dog owner on to the stage. Both of their stories were what anyone would consider, absolute miracles. A completely unresponsive woman in hospice care, woken up by the simple pet of a dog’s head. A young cancer patient whose day was made by a kiss from a puppy. By the end, everyone in the crowd had watery eyes and tears streaked faces that could only be the product of the inspiring tales told. After a fifteen minute applause, they began calling out the raffle ticket winners. And guess who won the green Vera Bradley purse? Me!

If you are interested in the organization or want to see more, please visit their website http://www.ccpettherapy.org

P.S. I’ve already signed my puppy up to be a therapy dog, and you should too!

 

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Collette Liantonio on “The Secrets of Success” Women Entrepreneurs Radio Show

Listen to Collette being interviewed by Deborah Bailey on "The Secrets of Success" Radio show on Blog Talk Radio.
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