Since the pandemic, the need for cleaning has increased rapidly. According to a survey taken by the American Cleaning Institute, 70% of individuals said they now view cleaning “as a way to ensure the health and safety of me and/or my family.” Our team at Concepts TV is happy to share a variety of cleaning products we’ve filmed to help keep you and your loved ones safe during the pandemic.
As the CDC recommends, it is necessary now more than ever to frequently wash our hands. But, good ole’ soap and water aren’t always accessible when you’re out of the house. Scrubzz is an antibacterial hand wash and sponge bath that you can keep in your home, purse, or car to use anywhere, anytime. Add a splash of water and you can wash head to toe without rinsing! The gentle benzoyl alcohol and antibacterial formula is great for all ages and leaves your skin clean and refreshed!
Disinfecting all common surfaces is a crucial way to keep your home clean and your family healthy. With the SoniClean Varro steamer, you can instantly eliminate bacteria and viruses to provide a deep clean to your home. With 13 custom attachments and accessories, you can clean a variety of household surfaces. The SoniClean Varro steamer provides an all-natural way to keep your home clean and fresh.
For the safety and health of your family, it’s not only crucial to clean common surfaces but also to clean the air. Homeowners are turning to air purifiers to remove toxins and pollutants in the air. With NuWave’s OxyPure Air Purifier, you can remove virtually all viruses and bacteria to protect your home. The OxyPure Air Purifier also removes allergens, dust, and odors from your home to keep it a safe, clean, and healthy environment for your family.
Spending time at home can mean more stress and more mess. With frequent cleaning and scrubbing, it’s important to keep all surfaces safe and scratch free. Comet now has a soft cleanser that cleans the toughest of stains without leaving a single scratch. Comet is simple to use and great for daily cleaning on kitchen and bathroom surfaces.
For both indoor and outdoor cleaning purposes, Bar Keepers Friend is safe, quick, and easy to use. Get a professional level cleaning that tackles rust, tough stains, and baked on foods. Bar Keepers Friend will give your stainless-steel surfaces the industrial strength cleaning it needs in these uncertain times.
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
https://conceptstv.com/wp-content/uploads/2021/08/scrubzz2.jpg8941600Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2021-08-05 17:08:062022-04-14 15:32:29The Need for Clean
According to ABC news, the pandemic has led to a surge in pet adoptions and fostering. With pet adoptions hitting this all-time high, new owners are searching to find the best products for their new family members. Our team of pet lovers at Concepts TV is happy to share an array of pet products we’ve filmed for first-time pet owners.
For new cat owners, it can be difficult to see when your pet is feeling under the weather. But with Pretty Litter, the color changing crystals help monitor your kitty’s health by spotting problems early. Pretty Litter keeps your kitty healthy, your house clean, and odor-free.
As for dog owners, giving your dog a bath can be a challenge. If your new dog fears the hose or bathtub, you can use the Woof Washer 360 as a simple yet effective way to bathe your pup. It adjusts to any size dog and attaches to any hose, making it a great product to wash your new best friend quickly and easily.
As we make our way back to the office, leaving bored pets at home can cause havoc. The Cat’s Meow is the perfect toy to turn your mischievous kitty into a content cat with the touch of a button. It’s easy to set-up so you can let your kitty play night and day while you’re away. It really is ‘the cat’s meow’!
The pandemic has encouraged us to spend more time outdoors, but when you bring your pup along it often leads to messy and muddy paws. Now with Paw Shower, a simple way to clean your pet’s paws, you don't have to leave your best friend at home. You can enjoy the adventure while keeping your car, furniture, and floors clean.
Due to the Covid-19 pandemic, homeowners are turning to air purifiers to remove toxins and contaminants to protect their homes. Since our pets often carry pollutants and odors, it’s especially important for pet owners to improve indoor air quality. With NuWave’s OxyPure Air Purifier you not only remove airborne viruses, but also remove allergens, pet dander, and odors. A happy and healthy home makes for happy and healthy pets!
https://conceptstv.com/wp-content/uploads/2021/07/woofwasheranimation.jpg8721124Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2021-07-09 14:01:132022-04-14 15:34:08Pandemic Leads To A Surge In Pet Adoptions
Shooting commercials during the Covid-19 crisis is challenging. Large camera crews, talent and production teams are unable to assemble due to the potential spreading of the Corona Virus. However, necessity is the mother of invention so there are many ways in which a production company can still create commercials without gathering a camera crew. Read more
The national impact of Covid-19 has devastated every sector of the economy. DRTV and performance based marketing efforts are no exception. Although media rates are down, and viewership is greater than ever, there are problems with the supply chain and the logistics of empty call centers and fulfillment centers.. And of course filming has come to a screeching halt.
In a recent article titled, “17.9 Billion Reasons Consumer-Response TV Advertising is Here to Stay”, written by Joseph Gray, it explains how much money was put into national ad spending last year for TV commercials and how that number is drastically declining currently due to Covid-19. “Last year was another year of growth for the industry. That said, we’re definitely seeing an overall decline in recent weeks due to Covid-19. While we expect to see a downturn overall in advertising expenditures for 2020, we are seeing sectors of the industry actually increasing spend during this time.” (Gray, 2020)
Generally, this is a huge loss for the advertising industry.
According to the “National Television Direct-to-Consumer Advertising Units by Day” chart, founded by Ad Sphere, it shows the exact statistics of how different advertising revenue have been fluctuating since the beginning of Covid-19, such as Web, Mobile, SMS, Lead Generation, Vanity 800, Short Form Products and Infomercials. All this show more of a decrease in their advertising more than an increase, with some showing drastic changes daily. For example, the Lead Generation section shows huge decreases from a 5%-20% range every week. Sadly, every advertising department is seeing a decrease in their revenue due to the Covid-19 situation.
General advertising and DRTV are taking a huge hit from Covid-19 . Hopefully when all this ends, advertisers will be able to produce new content quickly. The creative directors and advertisers are using this time wisely to ramp up their DRTV strategies and video pre-production creative efforts so they can launch new campaigns smoothly when life returns to the new normal.
https://conceptstv.com/wp-content/uploads/2020/04/Covid19-in-Advertising.jpg7201280Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2020-04-09 14:17:212020-04-09 14:17:21Covid-19 in Advertising and DRTV
Today, The Partnership For A Drug-Free New Jersey unveiled their new 2019 anti-opioid campaign in Times Square.
The video billboard, created by Concepts Video Productions of Towaco, NJ, will be featured in Times Square and in mass transit outlets. The campaign features a man trapped in a prescription bottle with the headline: “In just 5 days, opioid dependency can begin.”
The pro-bono project was spearheaded by Drug-Free NJ’s Executive Director Angelo Valente and Concepts’ Creative Director Collette Liantonio, both NJ Ad Club Hall of Fame 2018 honorees. Heather Eyrich initiated the concept, Scott English art directed, Jon Calderaro was the actor/director, and Steve Miller executed visual effects and editorial. Rachel Leskanic produced the spot, working with Angela Conover of Drug-Free NJ. The entire video was filmed and edited at the new Concepts Studios in Towaco.
Collette Liantonio explained, “Each year we select a pro-bono project that will impact the world. The opioid epidemic and drug abuse has impacted me personally in a profound way.” Executive V.P. Jon Calderaro added, “We hope this highly visible effort will make an important difference in the fight against opioid and drug abuse.”
The Partnership For A Drug-Free New Jersey is the leading statewide organization dedicated to preventing substance abuse by raising awareness and educating through multimedia public service campaigns.
Click the link below to check out our Times Square Billboard!
December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!
Egglettes
If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of our all-time favorites. Need a healthy breakfast? Grab Egglettes. Need a quick lunch? Egglettes!
It’s super easy to use, just crack an egg in the silicone cup, cover and boil. In minutes, you have a delicious, nutritious meal. You can even add veggies to make custom omelets. It’s the easiest way to please every member of the family!
Copper is great, but a pan covered in diamonds? Now that’s smart. Blue Diamond is the best in non-stick cookware. It has a 5x harder coating and it’s 10x longer lasting than traditional cookware. Plus it has 4x better heat transfer; that means more even cooking.
What’s one of the best parts of the Blue Diamond Pan you may ask? It’s pretty! It looks great on the stove, and shines even brighter in the oven.
Don’t you wish there were a pair of glasses you could wear to protect your eyes from the blinding sun light AND block your eyes from nighttime lights? Well look no further! The Eagle Eyes Speed of Life glasses have night time lenses and a pop on sun lens.
The Eagle Eyes Speed of Life glasses are incredibly strong, you can even run a car over them without a scratch (I swear, look at our commercial for proof!). It’s pretty clear that they are the best in eyewear.
Plink your sink and get rid of the stink! If that’s not the catchiest catch phrase, I don’t know what is. Plink is little tablets that quickly and easily clean out your garbage disposal and leave a fresh scent behind. All you have to do is drop the tablet into the sink, turn on the garbage disposal, and seconds later your sink smells like a tropical paradise.
Plink even has tablets for your washing machine, dishwasher, and shower drain. You can basically clean the entire house with Plink!
Click here to see how to Plink your sink. Or click here to see some stinky faces.
Walkee Paws
Have you ever taken the dog for a walk in the rain? Does he ALWAYS come back with dirty paws that end up tracking mud through the house? Well this year we’ve found you a solution… it’s Walkee Paws, the only dog leggings on the market!
These incredible little leggings are comfortable while protecting your puppy from the weather. This product is so intriguing, even People Magazine wrote an article on it!
That’s a wrap on our best products of 2018. We are so grateful we got to produce all of these great digital campaigns and full commercials, and we’re looking forward to more incredible products in 2019!
This December, the Concepts Video team spent some time reflecting on some of the greatest projects of 2018. Check them out below!
MoleSafe
MoleSafe was one of the most important projects we had this year. We got to dive deep into the causes of skin cancer and created videos to persuade people to go to their local MoleSafe office and get a full body scan.
We heard staggering statistics from doctors and heart wrenching stories from real testimonials, which is what made this MoleSafe project so impactful. We learned that skin cancer can happen to anyone, so go get checked before it’s too late!
Click here to watch our doctor video. Or click here to check out the testimonials.
MD Hearing Aid
Our MD Hearing Aid project, which began in 2017, took us to California this year, where we interviewed an ear, nose and throat surgeon. Dr. Battaglia spoke about the incredibly high cost and the minimal health insurance coverage of traditional hearing aids.
We found true MD Hearing Aid believers all over the country, and were captivated by their confidence in the product.
Click here to watch our MD Hearing Aid commercial.
Kegenix Campaign
This year, Concepts Video was a part of a really incredible digital campaign for Kegenix, a line of ketone based supplements. We created compelling, graphic heavy videos for a successful social media campaign, and produced an influencer testimonial video with Collette Stohler of Roamaroo.
The team also flew to Florida’s west coast to film gripping testimonials and convincing doctor endorsements. This project was eye opening, and really taught the team more about ketosis and the impact of a healthy lifestyle.
Click here to check out our digital media campaign. Or click here to hear from Collette Stohler.
Natural Dentist
Dental health is vital, and this year Concepts Video got to promote a new, all natural tooth care line called Natural Dentist. This line boasts gentle, all natural mouth washes and toothpastes for sensitive mouths.
The Natural Dentist mouthwash contains 20% aloe vera gel, which makes it the perfect wash to use for bleeding gums and sensitive teeth. Our Concepts Video team still uses this product for all of our healthy smiles.
Earlier this year, we began our Summit Brands journey with Plink, an easy to use garbage disposal cleaner and an absolute must have in the kitchen. These tablets easily get rid of stuck on food and rotten smells from every garbage disposal. Our campaign proved incredibly successful via social media clicks and Amazon purchases.
Most recently, we created short digital, sales driven videos for the entire Iron Out Rust Remover line on Amazon, which will be released in 2019.
Click here to watch our Plink social video. And stay tuned for the Iron Out videos!
That’s a wrap on Concepts Videos best projects of 2018. We are so grateful we got to produce all of these great videos, and we’re looking forward to more incredible pharmaceutical and corporate projects in 2019!
There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will appear to look stretched. When sharing images on Facebook, the recommend size is 1,200 x 630 pixels. Read more
https://conceptstv.com/wp-content/uploads/2018/03/dimensions-of-the-social-world.png315560Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-03-29 12:34:552020-01-09 12:06:41Dimensions of the Social World
In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research. Read more
https://conceptstv.com/wp-content/uploads/2018/03/pharama-710x375-1.png375710Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-03-12 15:26:122020-01-09 12:09:31Pharmaceutical Advertising and Understanding the Patient
This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends. Read more
https://conceptstv.com/wp-content/uploads/2018/02/Video-Marketing-Trends-in-2018-710x375-1.png375710Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-02-26 10:53:332020-01-09 12:10:18Video Marketing Trends to Look Out for in 2018
As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV.
Too Many Choices
In the digital age, choosing a TV station is a lot like trying to find a quality piece of clothing in H&M; it’s in there, but you may not have the patience to find it. Fowler continues, ‚“Hulu isn’t the only service to recognize we need fewer choices, not more. YouTube TV, the Google live service that launched last month, puts search, trending shows and personalized suggestions front and center. Sling TV’s home screen has evolved to include the stuff you watch most. Even Comcast is leading traditional cable companies to adapt with a new X1 cable box that offers 'for you’ recommendations, plus a voice-commanded remote.”
Advertising During the Renaissance
With the shift to streaming and digital content, advertisers have an opportunity: adapt and advertise on various platforms. For example, big brands like Johnson & Johnson and AT&T have advertised on YouTube. If a brand is looking to advertise on Hulu, they can opt into choice-based ads where the viewer has the choice of what type of ads to see. If you’re a pharmaceutical company or car company, this is key for targeted marketing. Another benefit of advertising on Hulu is the direct click through for users to purchase a product instantly. Unlike the days of traditional TV commercials, this gives customers and advertisers the ability for instant transactions.
In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end and the digital reign is beginning. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.
YouTube chief business officer Robert Kyncl said. ‚“We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube, bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”
While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.
What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.
https://conceptstv.com/wp-content/uploads/2017/12/Online-Video-Content.jpg450800Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-12-12 16:00:542019-05-24 14:36:59Online Video Pushing Original Content
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.
According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”
Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.
At Concepts TV, we specialize in multi-camera shoots for online video, television, and corporate videos.
https://conceptstv.com/wp-content/uploads/2017/12/Multi-Camera-Shoots.jpg14402560Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-12-12 15:48:422019-05-24 14:40:04Multi-Camera Shoots to the Masses
There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% - 300%.
Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.
Laser Targeting
It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone’s life?
Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you’ll be able to write and film video content which captures their attention and makes them feel like you’re speaking directly to them.
Smart Marketing
The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media videos, accounts, and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.
Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.
Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.
Engagement
Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.
Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.
Ongoing Optimization
Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.
There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.
Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.
TOWACO, NJ (November, 15th, 2017) - Concepts TV Productions has received a Gold International CINDY award for its production of a TV commercial campaign for the MD Hearing Aid. The CINDY Award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.
MD Hearing Aid is an FDA cleared, affordable hearing aid that requires no doctor visits. The commercials dramatized the struggle of those who suffer hearing loss and the ease of use of the MD Hearing Aid. The testimonials of real users were used throughout the commercials.
Concepts TV Productions Studios, based in Towaco, NJ is known as one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Their archives contains more than 3,000 infomercials and over 150 industry awards.
Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY stands for ‚“Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).
For additional information, contact:
Collette Liantonio President & Creative Director
Concepts TV Productions www.conceptstv.com
(973) 331-1500
collette@conceptstv.com
https://conceptstv.com/wp-content/uploads/2017/11/cindy-award-logo.jpg5211024Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-11-15 17:34:182019-06-14 13:14:46Concepts TV Productions Honored with Gold for Excellence
TOWACO, NJ – (November, 15th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.
“It Starts With A Girl” is a fundraising video that was shot on location at The Kripalu School in the Uttar Pradesh of Northern India. The video presentation was created to raise funds in an effort to break the cycle of poverty, child marriage and provide education for girls in rural India. The video has raised hundreds of thousands of dollars for the girls at The Kripalu School.
Jon Calderaro, Vice President of Operations at Concepts Video said, “I was very touched by the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.
Concepts Video Productions based in Towaco, NJ is one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Concepts Video has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies.
Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY is an acronym for “Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).
For additional information, contact: Collette Liantonio – President & Creative Director
Concepts Video Productions www.conceptsvideo.com
(973) 331-1500
collette@conceptsvideo.com
Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-11-15 12:38:532017-11-15 12:38:53Concepts Video Awarded the Silver for Excellence
Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studio
Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.
Concepts TV Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.
Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.
Studio Specifications
11,000 Sq. Feet of Sound Proof Shooting Space
Broadcast Quality TV Production Services
Professional Studio Lighting
White Cyclorama (14' x 21' x 9.5')
Green Screen Stage
Kitchen Set / Living Room Set / Bedroom Set
Video/Audio Post-Production Facility
Full Service Set Design and Construction/ Flats
Conference Room
Loading Dock
Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
Elevator
Wheelchair Access
Ample A/C
Two sided studio equipped with three 120 v 20amp dedicated circuits
Production Offices
Acreage for Outdoor Shooting
Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
Studio Uses Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion
https://conceptstv.com/wp-content/uploads/2017/11/Drone-Pic-1.jpg7871392Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-11-09 19:03:562019-05-24 14:51:12State of the Art Production Studio in Northern New Jersey
Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.
Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.
Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.
Studio Specifications
11,000 Sq. Feet of Sound Proof Shooting Space
Broadcast Quality TV Production Services
Professional Studio Lighting
White Cyclorama (14' x 21' x 9.5')
Green Screen Stage
Kitchen Set / Living Room Set / Bedroom Set
Video/Audio Post-Production Facility
Full Service Set Design and Construction/ Flats
Conference Room
Loading Dock
Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
Elevator
Wheelchair Access
Ample A/C
Two sided studio equipped with three 120 v 20amp dedicated circuits
Production Offices
Acreage for Outdoor Shooting
Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
Animation/ Special Effects
Studio Uses
Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion
Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-11-09 14:05:422017-11-09 14:05:42Northern New Jersey State of the Art Production Studio
The dynamic duo was recently featured on BBC.com! "Collette and Scott Stohler have what looks like the dream career. They travel the world for six months a year and are paid to post photos, videos, newsletters and blogs on their website and social media channels."
https://conceptstv.com/wp-content/uploads/2017/10/Elephant-Bath.jpg6001200Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-10-20 18:57:402018-06-14 11:00:58Roamaroo - The Social Media Influencers Who Get Paid To Travel The Globe
A few years ago, many thought that social media was just a fad. For decades, marketers and advertisers held tightly onto the TV reign. However, in 2017, it became clear that social media marketing is here to stay. With the advent of social media marketing came Instagram stories, Snapchat, and more ephemeral content. While this type of content may have scared marketers in the beginning (content that lasts only 24 hours?), it has become apparent that it is here to stay.
Despite its short shelf life, ephemeral content offers authenticity to marketers vs. sponsored advertisements. According to an article in AdWeek, ephemeral content offers:
Authenticity: Viewers can see right through a sponsored ad. With an Instagram story or Snapchat, content is seen with greater authenticity.
FOMO: According to AdWeek, “the content is lost within hours, so it effectively raises the potential of FOMO (fear of missing out). As a result, audiences take fast action and marketers gain from it.”
Codes: Ephemeral content offers access to “Snap Codes or QR codes.”
Leaders in Ephemeral Content
There are various brands that have lead the way in ephemeral content including Complex Magazine, whose in-house studio produces constant videos for short-lived content platforms such as Instagram stories and Snapchat. Other leaders in this space include Refinery29, Daily Mail, Mashable, Esquire, and MTV.
Products
As 2018 approaches, inventors and marketers should look towards producing ephemeral content on a regular basis. Distributing products through influencer pages is an authentic and trusted way to reach a targeted demographic.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-09-26 20:01:092017-09-26 20:01:09Ephemeral Content: The 2018 Social Media Trend
Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content consumption shifts away from traditional television and onto digital platforms, advertisers have an opportunity to produce memorable content for millennials.
Live Video
It is projected that live video will be “the fastest growing segment of internet video thanks to new video offerings like Facebook Live, Twitter’s broadcast of live sports and live over-the-top bundles from companies like AT&T, YouTube and Hulu.” For advertisers, this means that foraying into the Live Video platform will be extremely advantageous to bottom lines. Just as QVC ruled the airwaves for ages, Zappos has an online video catalogue, and now advertisers can try live demonstrations on Facebook Live platforms.
While TV is not dead yet, cable networks are shifting content towards digital platforms. The Travel Channel and Land Rover recently created a digital series, Uncharted Discoveries, which had a live component to the adventure, asking followers to vote on Facebook Live. The live component dictated exactly what was going to happen in the filmed series. This series also coupled the Travel Channel’s highest-ranking host with a group of digital influencers, marrying traditional TV with modern digital.
Concepts Video has been in the video industry for nearly 35 years, building an expertise in brands despite constant changes to the video industry. Call us today to create Live Video, branded campaigns, and digital content.
China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States). That population number reveals an opportunity in various markets and online video is feeding that need.
SVOD on the Rise
According to JPMorgan Chase & Co. as quoted in eMarketer, “the number of SVOD subscribers will hit 144 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers.” At a time when cable TV subscribers are dropping from 252 million this year to 248 million, it seems like subscription video-on-demand is on the rise.
While China’s video content used to include pirated materials and user-generated content, the country is now signing licensing deals with major content studios. This is the perfect time for marketers to get in front of a highly influential population. The main SVOD player in China is iQiyi with nearly 100 million subscribers. While Netflix withdrew its SVOD services from China in 2016, they have recently inked a deal with iQiyi.
Concepts Video creates award-winning content for international players around the globe. Call us today!
Sources
China’s Online Video Subscribers Are Closing the Gap with Cable TV. eMarketer. June 14, 2017. https://www.emarketer.com/Article/Chinas-Online-Video-Subscribers-Closing-Gap-with-Cable-TV/1016005
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-06-19 08:00:102017-06-19 08:00:10Online Video Flourishes in China
The Electronic Retailing Association’s 2016 D2C Convention featured The Moxie Awards Gala, akin to Oscar Night for the Direct Response/Infomercial world. Luminaries from Direct Response Marketing attended and received awards for the most successful DR campaigns of 2015/2016. Interspersed throughout the Gala dinner were various videos, some highlighting the industry’s philanthropic work, while others touched on creative trends. One standout video at the Gala was ‚“DRTV Zombie Dance 2016,” a dystopian thriller where DR influencers transfigured into Zombies.
Concepts TV Productions, who produced the video, along with Marketing Maven, ERA, Swipe Payment Solutions, Marc Gill, Ideal Living, Guthy-Renker, Bluewater Media, and THOR Associates, tapped into THE UNDEAD with Zombie-centric submissions. Check out the video:
These DR Marketing companies dolled themselves up as Zombies and Zombified their DR products. The result was flesh-eatingly perfect!
https://conceptstv.com/wp-content/uploads/2016/09/ZOMBIE_0919.mov.00_03_31_22.Still031_Beautune_20160930.jpg10801920Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-09-30 17:15:202019-05-24 14:53:19DRTV Zombie Dance 2016 produced by Concepts TV
LAS VEGAS, NV (September 20th, 2016) Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony.
ERA is a non-profit trade association for direct response and infomercial companies that sell goods and services on the internet, TV and at ‚“As Seen on TV” retail stores. Each year, Moxie Awards are presented to the greatest direct response marketing campaigns. This year the first annual pro bono award was given to the team at Concepts TV for ItStartsWithAGirl.org. Concepts TV traveled to India to create a video presentation to raise funds in an effort to break the cycle of poverty and provide education for girls in rural India.
Jon Calderaro, Vice President of Operations at Concepts TV said, ‚“I was very touched by the stories of the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and, from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.
Collette Liantonio, President and Creative Director at Concepts TV stated, ‚“I felt really blessed to have been a part of this project and so grateful to receive this award. I hope in some way my involvement will inspire other DRTV professionals to be a part of giving back.”
Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV strives to participate in fundraising and philanthropic efforts from causes such as March of Dimes, The Wheelchair Foundation, NJ State Organization of Cystic Fibrosis and the Essex County Family Justice Center for Domestic Violence.
https://conceptstv.com/wp-content/uploads/2016/09/kripalu4.jpg6801024Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2016-09-20 13:04:282019-06-14 13:17:14Concepts TV Productions Receives the First Annual Pro Bono Moxie Award
When I was younger I remember watching TV with my family. My mom would always see testimonials in commercials and say ‚“How do I get that job?” I now have an easy answer to that question. Befriend the production assistant at Concepts TV! If you’ve ever wondered about those testimonials, I can now tell you they come from hours of phone calls, power points, and lots of searching.
Testimonials can be easy to find or extremely difficult to find, depending on the product. When we are told by clients that they want testimonials in their commercial, my first instinct is to clarify age and gender. Once I’ve done that, I can go back to my desk and get down to business. First, I brainstorm. Do I have any family members that might benefit from the product? Do any of my coworkers know someone who might be interested? Are there any previous testimonials from other spots that might want to try another product? If I’ve answered those questions and still haven’t found any testimonials, I head straight to Facebook. Facebook postings are quick, easy, fun, and almost always generate a response. The goal is to find real users that will tell me the honest truth about the product.
Testimonial searches for a workout machine are easy. Everyone wants a new and simple way to work out and get in shape. But for a coffee maker the search is a little more difficult. Lots of people don’t drink coffee (I wouldn’t know, I don’t associate with non-coffee drinkers).
The best way to gauge someone’s interest is a quick phone chat. For example, if it’s a knee brace, I ask questions like ‚“What kind of knee pain do you have?” and ‚“Why would you like to try our knee brace?” For each testimonial, I’ll prepare a synopsis of the person’s story and add a little picture. Power point is the easiest way to organize people and stories in a powerful layout for the clients.
My last step is the most important, the pre-shoot interview. This usually comes a few days after the testimonial has used the product and a week before the shoot. Now I want specifics. I want to know when your knee pain started, what the cause is, how many other remedies you’ve tried, when and where it hurts the most, and how it affects your life. These interviews give me the meat of the story. If a testimonial indicates she hurt her knee running, and she can’t bend down to pick her young baby up, I now know exactly what footage I need to get to complement their story. If someone says he hurt his knee skiing, my next questions would be where and when can I get some skiing footage?
Whether it takes me one day, or one week to find the testimonials, I can guarantee that each and every one is 100% real. They have used the product, they have loved the product, and they have told the truth. When it comes to Concepts TV’s testimonials, real means REAL.
https://conceptstv.com/wp-content/uploads/2016/09/testimonial-production.jpg540960Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-09-12 17:58:052019-05-24 15:00:07Real Means REAL!
FAIRFIELD, NJ (August 2nd, 2016) Concepts TV Productions, the NJ based Direct Response commercial Production Company has announced Sky Hanstein’s promotion to Director of Production. Hanstein will be responsible for spearheading the team’s production processes from inception to completion, in addition to introducing Satellite Media Tours to Concepts TV and its new medical division Concepts TV Productions.
Prior to joining Concepts, Hanstein had over 10+ years of experience in Broadcast PR and production management. Hanstein worked at Sony Pictures Television, served as Media Director at Synaptic Digital, and as VP at Vidicom in New York City.
‚“Sky’s new position brings excitement to the team and our clients as he introduces Satellite Media Tours to both Concepts TV and Concepts TV,” said Collette Liantonio, President and Creative Director of Concepts TV Productions. ‚“We are expanding to service the pharmaceutical sector. His knowledge of the production realm and media tours will strengthen the team's capabilities in both DRTV and the medical field.”
‚“As Director of Production, I am eager to oversee and deliver impactful messages to consumers and healthcare professionals through a variety of multi-media channels including broadcast via Satellite Media Tours,” said Hanstein. ‚“With cutting edge technology and Concepts’ new state of the art facility opening in winter of 2016, Concepts TV will deliver video content to medical industries in a more efficient and cost-effective manner.”
Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV Productions has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies such as Harrison and Star.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-08-02 13:34:342019-05-24 15:01:26Concepts TV Productions Promotes Sky Hanstein to Director of Production
With 10 years plus at Concepts TV, the growth I have witnessed is remarkable! I have seen the company grow from 9 employees in 2006 to the current 15. Of course the number one goal in any business is to grow the client base but the domino effect that takes place is endless. When I joined Concepts TV, we occupied the 2 upper levels of a charming Victorian home, with a swimming pool in the backyard which we utilized for shoots and an occasional afternoon swim. With the staff growing not only did we need more office space but parking was a nightmare! There went the swimming pool! Filling in the pool to accommodate additional parking spots became a necessity. And incorporating the 1st level into our office space was a huge help.
As the Finance/ HR Director, for me having a door on my office was unquestionably a must but somehow never possible! My first office, in the reception area had ZERO privacy, always needing to whisper or go to a different office should a sensitive issue arise. My 2nd home at Concepts was the 1st level living room. Although much larger, still no door! With the kitchen neighboring my new space, lunch time or kitchen shoots made confidential conversations quite challenging. So last year when Concepts TV realized a lifelong dream of building a 10,000 square foot new office with our very own studio, I thought finally a door!
We are currently under construction building our state-of-the-art studio and offices where we hope to bring our number of staff members to an all-time high and bring our business to a whole new level. Launching Concepts TV medical marketing division earlier this year is just one of the many areas where we plan to grow and reach out to new clients. With our new home scheduled for completion in the fall, we look forward to opening many new doors including Mine!
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We may be masterminds in Direct Response Television, but using social media takes a whole different skill set. Concepts TV can help your brand reach its greatest potential simply by knowing the ‚“best times to post” across select platforms (Facebook, Twitter, Instagram and LinkedIn). According to HubSpot, the best times to post for Facebook are as follows:
The best times to post on Twitter:
The best times to post on Instagram:
The best times to post on LinkedIn:
Knowing the appropriate times to post for optimal viewership is the first step in gaining brand recognition. The second step is to know how often to post before it gets ‚“annoying”. Don’t waste your time thinking, ‚“the more, the better”. I recommend sticking to a few posts that contain impactful content. According to eClincher, the ideal amount to post on Facebook is a minimum of 5 per week (one per day) and no more than 10 per week, while limiting it to one per day on the weekend.
Twitter is a different story. Tweets tend to get lost and overthrown by others tweeting, so tweet like there’s no tomorrow! The lifespan of posts on Twitter are significantly shorter than on Facebook. If 2 hours have gone by, your post will be long gone into the abyss. Due to the large range of frequencies and time zones, the appropriate amount to tweet on Twitter according to eClincher is 4-15 times per day (including retweets). Sharing similar content multiple times per day allows your followers to view it before it vanishes.
Instagram is easy to use and intriguing to scroll through. Since Instagram is more about visually appealing content, be sure to share ‚“behind the scenes” photos and/or videos of what happens within a business. According to a Union Metrics study, brands post an average of 1.5 times a day, but don’t be afraid to exceed that it all depends on the brand. Union Metrics states, ‚“Stick to a regular posting schedule, but generally don’t post more than a few times a day. One or two great posts a day is better than 10 mediocre posts.”
LinkedIn is sought to be the ‚“back up” social platform of choice, but think again. According to Buffer Social, LinkedIn is just as important as Facebook and posting a total of 20 times per month is key (once per weekday), but avoid weekends. Business professionals tend to favor LinkedIn over other networks in order to cater to a more professional audience for the ideal engagement.
Moving on to topics of interest how can a target audience find your brand? By using Hashtags’. According to Dictionary.com, a hashtag is, ‚“a word or phrase (on social media websites) preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.” In plain terms, a hashtag helps viewers find photos, videos, and information pertaining to topics of interest. When posting across social media, be sure to use multiple #hashtags’ as a tool, so that potential followers can find your brands’ content more easily.
Don’t have time to post every single day? Hate having to juggle all your social networking platforms individually? Using Hootsuite, a helpful social media managing tool, allows users to schedule posts in weeks even months in advance. It also provides analytical reports for each social platform and access to engage with audiences all in one place. With the busy schedule of productions here at Concepts TV, using Hootsuite at least once a week has definitely helped plan posts for weeks ahead.
Next time you think about posting across Facebook, Twitter, Instagram, or LinkedIn keep in mind when to post, how often, and the helpful tools for successful social outreach. Get noticed and make a difference with the content you share without being irritating. Be sure to check out Concepts TV’s social platforms:
For every project, the production team sits down for an initial project kick-off meeting. Among a variety of other topics related to the project, we talk extensively about props. Props as in give each other compliments? No... I mean we talk about what items we will need to have in both the foreground and background to make our product shine.
The ultimate goal of these meetings is to choose props that enhance the scene. While the product featured in the commercial is the star’, props can be looked at as the supporting cast’. As a team, every prop is chosen carefully so that it never distracts or pulls focus from our 'star' of the show, the product.
As the project continues, the script is written, and this is where the props team kicks into high gear. Every scene is dissected by what is written for the visual as well as the audio. Here is an example of a visual: ‚“NEGATIVE: Woman in kitchen creating a mess making soup”.
To the untrained eye, that vague description means very little. For my Producer eyes, it is a treasure-trove of information... It means we need to scour our prop warehouse to organize cutting boards, pots, pans, knives, ladles, hand towels, and kitchen trinkets for the background. I start making a list of items we need to shop for. For this example, visions of carrots, celery, onions and other soup materials start to dance in my head. And I don't mean just one celery stalk... We need to prepare for 10 plus takes to get the shot just right which adds up to a lot of veggies at the market! This list of items is just for one scene out of 20 plus within any given commercial, so you can imagine how quickly the list of props grows for one spot!
After days prepping, shopping, and packing we get to the shoot day. This is where I put my proactive producer hat on and the team kicks into overdrive. Every prop and background trinket gets organized on long tables by scene order. These massive tables of ‚“stuff” may look like a disaster area. To me, it is chaos organized and re-assurance that we have done our part to ensure each scene change goes smoothly and our shoot remains on schedule.
As the shoot day moves on and scenes are completed, the prop tables slowly empty out. Trinkets that appear in the background for a mere 1-2 seconds, are sorted, gingerly wrapped up and packed away into awaiting production cars. The prop warehouse is re-stocked, purchased items are returned and the cycle repeats itself with the next project kick off call
So the next time you watch a DRTV commercial, take some time to give us props’ for a job well done!
Prop table from a recent shoot, Note this is just for 3 scenes!
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-05-26 19:17:562019-05-24 15:06:34Give us some 'Props!'
There is a new drug on the market that is the biggest moneymaker yet to date. Crushing the numbers of Viagra in 99, this drug is proven to increase sales, influence buyer decisions, and create brand loyalty. With more clicks than a Kardashian and more smiling faces than Cialis, this new drug is quickly increasing web traffic, building brand loyalty, and establishing itself as a game changer and thought leader in the world of Pharmaceuticals. What is this magic drug you ask of? None other than online video!
Today’s customer uses online video for just about everything. From learning the latest hairstyle to buying a car, online video is one of the biggest influencers on buyer decisions. When a customer lands on a page, they don’t want to read about your product. In 2016, customers want to be entertained via online video. According to Cisco,, “consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.”
Marketers are taking note, with “64 percent of respondents indicated video content will dominate their strategies moving forward” (Brafton). Online video can include how-to videos, tutorials, infotainment, advice videos, and product demonstrations.
Better SEO:While purchasing ad space online is a proven way to complete your ROI, joining social media and video together makes for the greatest organic reach. Google, the largest search engine in the world is the owner of YouTube, the second largest search engine in the world. Using video can easily boost a pharmaceutical companies search ratings, promising you more organic (unpaid) eyeballs for your videos. Make sure to include a clear call to action and/or link that drives the viewer to take action in the sense of clicking through to your site.
2. Teach with Entertainment:Consumers are educated individuals and they’re jaded to the typical slice of life advertisements they see on television. When it comes to influencing buying decisions and capturing a lifelong customer, Pharmaceutical companies need to provide unique, useful information in an entertaining way. GlaxoSmithKline’s YouTube channel is filled with engaging informational videos on a wide variety of subjects. GSK takes a typically boring subject like research and transforms it into an entertaining video with their “Finding New Ways to Fight Antibiotic Resistance.” By telling their own personal story and utilizing quick cuts and graphics, GSK completely renovated the way to communicate an issue. These educational videos create brand awareness with an up and coming young demographic.
3. Influence Buyer Decisions:If you want to acquire customers and influence buyer decisions, you have to go where the eyeballs are; in 2016, that is online. People don’t want to read long editorials or blogs. They want their information with the click of the button and they want it conveyed in an entertaining, captivating fashion. They’re also getting information in different ways than ever before. People are going to YouTube and Facebook for their news, scrolling through Instagram for entertainment, and getting almost all of their information through their mobile devices. The Pharmaceutical industry has an opening in the market and an opportunity to influence buyer decisions by using persuasive and compelling videos across mobile-friendly platforms. Videos should be optimized for mobile phones, tablets, and iPads, and live across all social platforms as well as a company's website to elevate customer acquisition.
While optimizing for all these platforms can be laborious and time consuming, it’s stretches the use of any one video. At Concepts Video, we specialize in optimizing videos across all platforms with our editing team. Instead of only getting a few thousand videos on one platform, with our “Social Media Edit Package,” we optimize your video for each platform to ensure proper viewing and expand the video’s reach beyond the normal commercial’s reach.
4. Non-Audio Video:We’re not talking about black and white videos made before “talkies.” We’re talking about creating video content that can be viewed without sound on a Facebook or Instagram feed. Many viral videos are made with eye-catching scenes and simple, yet educational subtitles. These videos are great for viewers to watch while on their commute to work or in an area where audio cannot be used. This format pairs perfectly with Facebook’s new automatic video feed. Once a user watches one video, another is queued and starts automatically after the first. This automatic player is great for video ads as users tend to watch video ads as much as viral videos. These sound-free videos are shared easily and can generate millions of organic views.
5. Make it Professional: With the rise of video content, your videos need to stand out from the rest. You need to hire a professional production company that can properly light, hire talent, and edit your story so that it clearly conveys your message without being distracted by poor production quality. When an individual reads a brochure, he or she only retains 10 percent of the information 72 hours later, according to Business 2 Community. In video's case, the retention rate is 68 percent. Everyone retains information more easily through visuals. Johnson & Johnson’s YouTube channel is filled with entertaining, informative, and professional videos. Their “Distinctly Dad” film has almost 1,000,000 views on YouTube and places the Johnson & Johnson in households without yelling and selling.
6. Turns a Story into Conversion: How can a Pharmaceutical company connect with their customers without alienating them online? By including a story! How can your company become relatable? When GlaxoSmithKline created their YouTube channel,GSKvision, they loaded their channel with patient stories and short films offering nutritional and wellness advice. By sharing real life user testimonials, they are able to share the benefit of the product and the story behind it, and thus, earn the valuable trust of their consumers. This alternative method of gaining consumers can pay limitless dividends as entertaining and emotional stories will be shared and watched organically.
7. Stop Selling, Start Educating: Having a clear call to action at the end of a video will drive traffic and sales to your website, but it must be done in a non “yell and sell” fashion. Consumers are weary of buy now buttons and can see right through an overzealous sell. By displaying concise, targeted, entertaining video that is short in length, Pharmaceutical companies can drive traffic to other parts of their website, acquire email addresses, and build lifelong customers. The world of online video means that Pharmaceutical companies need to take an informational and educational approach and stay away from the sales pitch.
8. Video Annotations: When creating a video, it’s important for Pharmaceutical companies to overlay clickable text on a YouTube video to give the viewer easy access to a website or other pertinent information to keep the viewer fully engaged. Renovate products, special offers, frequently asked questions, and interactive links to keep articles fresh. Even better, include an email capture to capture precious email addresses and interact with customers. One of the most searched topics on YouTube is “How-to” videos. Many companies likeJohnson & Johnson,GlaxoSmithKline, andEli Lilly have developed themselves as influencers by generating free informational videos for their users. These videos build trust with users and generate more brand awareness.
9.Build Customer Service Through Content: Let’s face it, between all of the news stories and television advertisements, it is hard for consumers to fully trust Pharmaceutical companies. There is one way to change that – through video. There is a new way to build customer service and that is through content. When made in an entertaining way, video allows businesses to have a conversation with their user. There is a new way to build customer service and that is through content. Provide your customers with pertinent, helpful information and you will have a place in their hearts and their wallets. Make it easy for users to find answers to new products with simple “How-to” videos. Users are more likely to watch a “how-to” video from the manufacturing company than another user. Eliminating any confusion and headaches will make a happy and loyal customer.
10. Shareable: Extra! Extra! Read all about it! Sharing is the new word of mouth marketing. By creating an engaging, entertaining, and informational video for viewers, they can easily share this video with their friends. Instead of spending precious ad dollars on television, creating a viral video can organically reach millions. When Concepts produced a video for the product Woof Washer, we placed the video on Facebook. Because of its jaw-dropping demos, the Internet went crazy over. It was shared so quickly that in a week’s period, the video was viewed over 66 million times. Pharmaceutical companies have an opportunity to create videos that users will share with their friends, boosting their organic reach and unpaid acquired customers.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-05-10 10:34:312016-05-10 10:34:31The Best Selling Drug on the Market: Online Video
Concepts Video - Marketing Health and Wellness Since 1983.
Choose Concepts Video for all of your healthcare video needs.
Take a look at our new demo reel below:
https://conceptstv.com/wp-content/uploads/2016/04/PharmaPitch_0415_b.mov.00_59_15_27.Still00133.jpg10801920Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-04-21 11:55:422016-04-21 11:55:42Marketing Health and Wellness Since 1983
As the Visual Effects Director at Concepts TV, the best compliment I can get is when you don’t notice my work. Blemish removal, object removal, color swapping, chroma keying, and on rare occasions adding a completely new product into an already existing scene in post production.
Case in point: If your talent comes in for a shoot riddled with sunburn, and with no chance of rescheduling. What do you do? You need an expert compositor to isolate the skin tone, and manipulate the hue and color. The work I do can save thousands of dollars, and eliminate headaches.
When it comes to commercial content, we approach everything with a ‚“mute” button in mind. For example, if a consumer isn’t hearing what a product can offer. The visuals need to tell a complete story. By isolating the small of someones back, and adding a glow effect. You’re reinforcing the pain in that area. Add your talents movements to the mix, and you’re in need of motion tracking and rotoscoping to really sell the idea that they are in pain.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-04-15 20:08:192019-05-24 15:09:45The Magic of Post Production
Online video is to pharmaceutical marketing as Viagra is to relationships: exciting and engaging, with long lasting, fulfilling and beneficial side effects. If you don't want your pharmaceutical marketing campaign to fall flaccid, you have to pump it up with unique online video content. Online video is sure to deliver inflated results that will increase your campaigns libido. Read on to learn why your pharmaceutical marketing campaign needs video content.
16 minutes and 49 seconds - Average time a consumer spends watching online ads each month
According to comScore, the average user spends 16 minutes and 49 seconds watching online video ads every month. These are advertising videos, not entertainment videos! Patients spend less time with the doctor during a normal office visit! Video content is the perfect regimen to boost sales, inform your sales reps, and educate doctors with concise and entertaining information. Be sure that your pharmaceutical product or medical device has a proper video for everyone to see.
80 percent of consumers say a video showing how a product or service works is important when learning about the company
As important as CPR class and malpractice insurance, a how-to video is critical for your patients and doctors. Pharmaceutical advertising videos are great, but 80% of consumers want to see how the product works. This staggering statistic means that you need to have a how-to online video stat! At Concepts Video, we use cutting edge animation technology to show how a new prescription drug or hip replacement works inside the body. In health care, consumers and doctors are inundated with new complex products that can easily confuse. By using animation in videos, videos allow the patient and doctors to easily understand how new products work inside the body - See link here.
About half of customers say that 'about the company' videos are the most helpful when purchasing a product/service
Not only do consumers want to learn about your product they also want to know about the company to make sure they aren’t receiving quackery. People are interested in the company's values and beliefs as much as they are interested in the product. A personal, anecdotal company video is an essential prescription for all healthcare websites.
Unlike wine, videos don't get better with age, be sure to refresh your company video every year or two to stay abreast of cutting-edge technology and current events. Customers also prefer a company that benefits the community. This is where great social media videos are essential to share up to date activities that are going on inside your company.
The takeaway from all of this: If you’re not using online video as part of your pharma marketing campaign then you’re missing a massive opportunity. While the number of people watching online videos is staggering, it’s more important to note how they interact with your videos. Online videos drive users to company websites which in turn drives sales and builds a customer for life. At Concepts Video we have an award winning history with 30+ years in video production. Some of our clients are venerable brands like National Geographic, Timex, and Direct TV. At Concepts Video and we specialize in:
Medical Device How-to Videos
Pharmaceutical and Medical Device Sales Videos
Animation Videos
Pharmaceutical and Medical Device Informational Videos
Informational Doctor Videos
Sales Rep Videos
Social Media Videos
Social Media Management
Methodology Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-04-07 13:02:162016-04-07 13:02:16Why Pharmaceutical Marketing Needs Video Content: Part II
MUSE, curated by Klick Health, is an inspirational gathering where healthcare thought leaders, healthcare video artists, and technological innovators happily collide through presentation and conversation. The most recent MUSE NYC 2016 occurred on March 31st at Center548. The lineup of speakers was superb: Leerom Segal, Klick Health CEO, Ron Fournier, political columnist, Louie Schwartzberg, award-winning filmmaker, Claire Wineland, Seventeen Magazine’s “Power Teen,” Dr. John Brownstein, professor and health innovator, Susan Bennett, original voice of Apple’s Siri, Professor Marc Edwards, Flint Michigan warrior, Dan White, celebrity magician, and Arianna Huffington.
If your focus includes compelling visual storytelling, Louie Schwartzberg’s jaw-dropping time-lapse cinematography particularly resonated. Schwartzberg reflected on our collective human need for absorbing the visuals of unfiltered nature. Screening pure wildlife videos can be healing, and there is an opportunity for such videos to be broadcast much more widely throughout many hospitals, medical offices and other healthcare venues.
Another highlight of MUSE NYC 2016 can be attributed to the presentation of Harvard Medical School Professor, Boston Children’s Hospital Chief Innovation Officer, and Uber Healthcare advisor, John Brownstein, PhD. “3.6 million patients across the US miss at least one appointment due to lack of access to transportation,” Brownstein cited, as he introduced Circulation, a new vision for non-emergency transportation.
Arianna Huffington
MUSE NYC 2016 densely packed in illuminating conversations on so many topics; this is only a small sampling. Keynote speaker Arianna Huffington addressed the all-importance of a good night’s sleep. A very interesting point that she brought up is that 75% of health is tied to lifestyle choices, only 25% to genetics. Obviously, there are many opportunities to teach people how to be healthier. Later, when Arianna exclaimed, “A good day starts the night before by getting enough sleep,” a majority of MUSE attendees wondered if they should run home for healing slumber, or temporarily disregard that wisdom and stay for the sounds of DJ Skratch Bastid.
James Nolan is Vice President/Senior Editor at Concepts Video, specializing in healthcare video marketing and post-production.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-04-06 12:41:382016-04-06 12:41:38MUSE NYC 2016 Shines as an Evening of Healthcare Video and Innovation
Which is right for your product? Here’s 2 questions to ask yourself before starting production:
Does your product need an explanation or does the demo speak for itself?
Shooting and airing a 2 minute commercial may be more affordable than a half hour infomercial, but will it be effective? Is that enough time to get your message across? If the demo demonstration or a candid testimonial can instantly explain what the product does a short form may be right for you.
Tip: Animation is a very effective tool to quickly demonstrate the inner’ workings of a product. Here are some examples of some winning short form commercials:
If the product needs more explanation, scientific research or a clinical test group, a long form infomercial allows you the necessary time to grab and hook the consumer. Here are some examples of some winning long form commercials:
If you can part with your product for $19.99 short form is right for you! If your product is a high ticket item, you might need the extra selling time to convince the consumer. For example: If you are selling workout equipment, fill the screen with heartfelt testimonials and before & after photos so they can visualize themselves losing the weight. Compare your machine to others and why yours will make them lose more weight in less time. With a high ticket item, the more reinforcement the easier the sell.
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Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer. One of the easiest ways to vaccinate against confusion and give the consumer the right treatment is through online video content. While everyone loves online videos, whether it is cats playing with yarn or corgis chasing a ball, reading statistics about online video content may be a tedious and tough pill to swallow. If you want to feel better in the morning about your pharmaceutical marketing, then take a few of these and call us in the morning.
64% More likely to buy a product after seeing a video
Online videos are the perfect antidote for poor pharmaceutical sales. Users are 64% more likely to buy a product after seeing a video; therefore, your company site should be 300% more likely to have online videos for all of it’s products. While most products purchased online are simple consumer products and not prescription drugs or healthcare products; all consumers are going online to educate themselves about any purchase, online or offline. Be it a purse, t-shirt, or new blood pressure medication, online video is the key source for consumer education.
25% of consumers lose interest in a company if the company doesn't have online video
As exciting as reading another double-blind study, a website without any video content will have your patients sleeping faster than Ambien or Lunesta. Give them a virtual dose of Modafinil with some new video marketing. At Concepts Video our content is designed to be entertaining while also, informative. Without any video content, 1 out of every 4 visitors will lose interest in your company and you will lose potential money in your pocket.
4x the amount of people would rather watch a video about a product than read about it.
Video content is more effective than homeopathic remedies with four times the amount of people preferring to watch a product video than read about it. Everyone dreamed of movie day at school when they were a child and that same concepts applies to adults. At Concepts Video we specialize in eye catching video and mesmerizing demonstrations that keep the user engaged. That's why we have won over 100 industry awards.
59% of consumers find it beneficial to watch a video twice before making a purchase
Twice! that's right! Nearly 60% of consumers will watch your wonderful online video two times before making a purchase. This is because consumers want to research a product on their own before asking a doctor about it. That means whatever you say in your pharmaceutical video is twice as important. With 30+ years of experience and a team of editors, we guarantee your video will deliver positive test results.
Want to learn more about online video? Stay tuned for Part 2 on why pharmaceutical marketing needs online video content!
Methodology Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-03-29 12:58:132016-03-29 12:58:13Why Pharmaceutical Marketing Needs Video Content: Part I
Concepts is in the business of the before & after. We've produced hundreds of commercials and infomercials where we showcase the success stories from our products. Those before & afters tell the personal story of that product. For example, a new mother who lost the baby weight using one of our fitness programs or perhaps how a couple reignited their relationship through weight loss. But what about when the team at Concepts undergoes an entire before & after? Well, that happened when Concepts traveled to India to shoot a pro-bono advertisement for a girls school.
Concepts is not only in the business of direct marketing, but we are strong believers in education and philanthropy. When we decided to fly a crew of 6 over to India to film an advertisement for The Kripalu School, a girls school in India. During our time in India, we had high hopes of creating change in the world. After all, education The Kripalu School is solely donation-funded and completely free for students to attend, positioning itself as a complete game changer in education in India. While creating video content to fundraise the school, we didn't expect that we would undergo such a strong before & after. We went over to India to change lives, and in turn, our lives were forever changed.
Jon Calderaro, Senior Producer at Concepts, was grateful for the opportunity to bring light and awareness to such hard working women. He said, "I was very touched by the girls at the school and amazed at the level of commitment from the teachers and those in charge. They are amazing people that are doing their best to make a difference and from what I can see its working. I felt really blessed to have been a part of this project and I hope in some way my involvement will contribute to making a difference."
Dana Conklin, Director of Production at Concepts, had a very personal experience while on set in India. She said, "one of the wow moments for me was when we were interviewing these young girls & we asked them what their favorite subject was, or what their favorite part of school was. This seemed to stump all of them no one had an answer. It wasn’t until one of the older Indian women told me that these girls don’t understand those types of questions because they do not have choices, and do not know what it is like to have a favorite’ anything. Coming from a country where dreams come true this was hard to process. I knew when I was younger what my favorite subject was, who my favorite teacher was, what my favorite sports was, what my favorite lunch was, who my favorite classmates were but most importantly, I knew I had choices and that I could be anything I wanted. I had a terrible pit in my stomach when I realized these girls don’t know what it’s like to have a choice. I hope this school not only educates them academically, but educates them worldly - giving them the choices they deserve."
In the brutal caste system of India, too many children are left uneducated, especially the young girls. All too often, these children don't have a choice of education. For the ones that attend The Kripalu School, they are making history. For once, these children are being educated to be able to make choices for themselves.
One of the most impactful parts for me was when we watched the school children of The Kripalu School sing together in an assembly. They were all lined up together, united, and empowered. They sang,
"May we all have pure intellect,
May we always desire to be ethical.
May we not be sad and not make others sad,
May we always have love towards all the living beings.
May we show the right direction to the one who is lost,
May we never have hatred towards anyone."
As the schoolgirls sang in hopes of an education, in hopes of a difference in their lives, in hopes of a better future, they in turn made the greatest impact on our crew. It was a gift to be in the presence of these girls because we know that with an education from The Kripalu School, they will change their lives. We went to India wanting to make a difference and left India having all had great personal change.
The transformation that we all went through was palpable and will forever stay with us. Stay tuned to the blog to learn more about our journey and about The Kripalu School in our upcoming video.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-03-25 10:51:202019-06-14 09:59:09Philanthropy Spotlight: India - The Great Before & After
In the business of production we are constantly multi tasking and juggling many projects at one time. Sometimes these projects bring us to different parts of the globe and force us to leave our home base in order to make the projects all they can be.
Working in New Jersey is great as we have access to amazing crews and talent. What we don’t always have access to is great weather, for example. Therefore we are sometimes forced to think outside the box on what location can help us achieve our visual goal. Traveling for work can be great but it is also time consuming and sometimes affects our personal lives. Its important to have a good balance and look ahead at projects to make sure we can keep up with regular work and life and still complete our projects with flying colors and with as little stress as possible.
Since rejoining the Concepts team in January I have already racked up a ton of airline miles traveling to shoots and networking events from California all the way to our latest project in India! It’s just business as usual here at Concepts. Being a seasoned traveler myself I am at ease on the road and embrace each new experience in its own way. It’s always nice though to return home and put things in perspective until the next trip. These days there hasn’t been a whole lot of time at home to reflect but Im trying although finding that balance has been a challenge.
Here are 5 things that can help achieve that balance:
1. Healthy diet An important key to maintaining balance is maintaining a healthy diet on the road. The road sometimes can be a place where anything goes diet wise but it is important to try to stick with good foods rich in nutrition and drink lots of water.
2. Exercise Before going anywhere seek out if your hotel has a gym or a jogging route that can be followed. Then allow yourself time to get there before meetings or in the evening before client dinners.
3. Calendars Keeping a calendar can help you remember important things such as birthdays and events of family and friends. Its easy to overlook these things when you are in a different city or country each week.
4. Vitamins Remembering to take vitamins daily is another good routine that will not only help you maintain your health on the road but it can also remind you how many days you have left at your current location. I like to bring just the right amount of vitamins with me where ever I go. As the vitamins dwindle down I know my trip will soon be coming to an end.
5. Sleep Getting at least 7-8 hours a sleep a night is one of the most important things you can do for your body to achieve balance. Our bodies and minds need rest and when we are traveling we need to still allow ourselves time for proper rest even if it some of the sleep happens to be on airplanes! Bring your favorite travel pillow and a sleep mask along with headphones and some music or podcasts. I find I can block out the elements on an airplane with these items.
These are just a few things that can help achieve balance for the traveling employee we must constantly remind ourselves of them!
REMINDER: Flight 1765 now ready for boarding ..Uh oh that’s my cue gotta go!
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Most of us have seen the advertisements on TV with doe-eyed children, staring into the camera, begging for your mercy and your help. Or perhaps you’ve heard the melody of Sarah McLaughlin and the dying breeds of poverty stricken animals around the world. These stories tear at your heart and beckon your soul to make a difference in the world; but two minutes later, you change the channel and go back to your life of normality, forgetting about the less fortunate and getting caught up in your own problems. Your boss emails, your significant other calls you, and you’re back into your own world, forgetting about all of those in the world that are less fortunate.
Having been born in America was a lucky draw of the straws. We were born with running water, a roof over our heads, access to medical help, a loving family, and most importantly, a public education system that provided free schooling. We grew up being told we could be whatever we wanted when we grew up. For so many in the world, they don’t have that luxury. They don’t even have a chance or a choice. So many young children know a future of slavery, child-marriage, and poverty. As an American, that world seemed so far away to us, until we visited the Kripalu School in Kunda, India. That visit to the Kripalu School changed the way we will look at the world forever.
We learned of the Kripalu School through work colleagues, who spoke of a school that was changing the way women are educated in India. We put together our television production team to fly to India and film a pro-bono advertisement to raise awareness and funds for this donation-funded school in India. We knew we were going to help a worthy cause, but we didn’t realize just how much this school was changing the future of the entire Indian populations for the better. We saw firsthand that an education and only an education would provide these women the knowledge, the safety, the empowerment, and the strength to end a cycle of submissiveness and despair.
On our plane ride to India, we were all handed local newspapers. These newspapers were filled with stories of gang rape and other horrible acts committed on women of all ages, but what was most disturbing was that many of these women were very young. Unfortunately for so many women in India, they have no chance at a future. They have no chance at fighting back. Unlike in America, all too often, a woman in India is seen as a burden and a slave. The girls in India are not told they can be anything when they grow up. All they know is that their lives will involve being married off at a young age and becoming the slave to their future in-laws. There is rarely an education, and there is almost never a choice at a future. The women in India are so often place in the position of a victim, but The Kripalu School is changing all of this, educating women to become empowered and emboldened individuals in charge of their own lives.
The Kripalu School takes girls from the tender age of four and educates them through college at absolutely no cost to the students. Because the school is run completely on donations, students from all caste systems and all parts of rural India can attend the Kripalu School. You don’t have to be blessed from a wealthy family to earn a good education. The Kripalu School is completely free for students, which means this gives them the opportunity to learn, to live, to help themselves, and to help their families. From the core studies of math, science, and language, to vocational studies such as cosmetology and computer science, The Kripalu School provides these girls with the foundation to build a life of their own, a business of their own, and a future they can be proud of. While most girls are sold to another family or married off in their pre-teen years, The Kripalu School is changing the entire presence of women in the country of India.
An education not only helps the individual students of the Kripalu School, but it helps their families and villages as well. One student said that the education she receives is far better than the paid schools that her brothers attend so she is able to go home and teach her brothers the subjects she learns at school. As these girls learn subjects in school and also learn the ways that women deserve to be treated, they pass along these gifts to their own families and villages. Through this education at the Kripalu School, these girls are changing the lives of future generations to come.
For the first time, girls have aspirations of growing up to be police officers, teachers, and doctors. These girls understand the gift of education that they have been given and they want to pass it along to future generations. They are the forward change in a backwards system. The students of the Kripalu School are not only changing themselves for the better, but also changing their nation for the better.
Stay tuned for a full fundraising video we produced on location to learn how you can change the future of India.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-03-14 16:42:242016-03-14 16:42:24Philanthropy Spotlight: Concepts TV Heads to India to Film Pro-Bono Advertisement
I will say that in my short time here at Concepts TV, if you consider 8 months being a short time, I have witnessed my fair share of animal productions. I used to watch these commercials and think, how the heck do they get these cats and dogs to do exactly what they need them to do? Now I know the secret the secret is patience, diligence, and LOTS of treats.
Every shoot is different but adding animals to the mix makes it a whole new ball game. It is no longer about getting the actor to smile or cry and telling them what to press and when. Now, it’s all about being completely silent so that we don’t scare the animals and stocking up on spray catnip. Does this make our jobs harder? Absolutely. Does this make our jobs more fun? Without a doubt! There’s nothing like hours of work spent cuddling with cats and playing with dogs (I promise we do work in between the cuddles!).
For cat shoots, we have our very own in house cat whisperer (VP of Sales Kristy Pinand) who always comes prepared, and by that I mean she has lasers in her back pocket and a cat toy in her hand at all times. One of the biggest differences between regular shoots and cat shoots is that we bring a select few people to our cat shoots. We could never keep the cats calm and collected with three crewmen, four actors, and five Concepts TV members stomping around! Another perk of cat shoots is we get to travel from location to location, which can even include a cat shelter or two. Shelters are the best, because we can get the most cats in the quickest way possible. Plus, we get to donate to the shelter and help a great cause!
For dog shoots, it’s all me, the self-proclaimed dog whisperer, organizing the massive amount of dog treats and squeaky toys. These shoots can be both easier and more challenging. Most dogs we use are pretty well trained, they know their commands and listen to their owners. However, these dogs are also bigger and generally much more energetic! Give a cat some catnip and they’ll roll around playfully. Give a dog some treats, and they’ll run around like a maniac.
No matter how tough they may be, you will never hear me turn down a chance to be at a cat and/or dog shoot. With lasers, dog treats and cat nips in our pockets, it’s time for another animal shoot!
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Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were hired’ to lick the faces of every guest. Our next stop was to purchase raffle tickets from the volunteers at the table. Up for grabs were tickets to a few purses, Giants game, a bicycle, and various spa gift cards. After getting rid of every little green Admit One ticket, we proceeded to our seats.
As we sat down, our Table 5 partner introduced herself as Jean Baile and all three of us immediately broke into conversation. She shared miraculous stories about her tiny Jack Russel Terrier who had been a therapy dog for a few years now. She traveled with him to schools, hospitals and even nursing homes. The best part of her stories was hearing not only the joy from the clients, but the joy brought to her and her puppy.
Our next conversation was with the lady on the opposite side of us. Her miniature Dachshund, Lilly, had been in one of our commercials and the story she told us was truly a miracle. Jan Kulick had heard of a young girl who was suffering from a constant seizure lasting 36 hours. When Jan and Lilly arrived at the hospital, the young girl’s mother thought to bring Lilly to meet her daughter. In an instant, the seizures subsided; just by a simple pet of Lilly’s head. She then explained to us that miracles like these are only possibly with the help of Creature Comfort who provide the therapy dogs and their owners with so many choices on where to visit and how to get involved.
After the side conversations faded, the owners, Annie Murphy and Joan Beth Baer, began talking about how they got started with the company. They began working for St Hubert’s Hospital with therapy animals. After witnessing just how many people were impacted in a single hospital, they got together with the idea of beginning their own business where they could provide pet therapy for people at many different places ranging from children’s hospitals to elder care facilities. In November 2011, that idea became reality and the non-profit organization spent the next few years providing people who were in need of comfort or therapy with a dependable, expansive network of caring volunteers devoted to sharing their pet’s love. Today, they have a total of more than 160 pet therapy teams which even include several unusual animals. So if you don’t want a dog, see if their certified cat, rabbit, potbelly pig, or even miniature horse is available!
After hearing the history of the company and how it came to be, they invited a hospital worker and another therapy dog owner on to the stage. Both of their stories were what anyone would consider, absolute miracles. A completely unresponsive woman in hospice care, woken up by the simple pet of a dog’s head. A young cancer patient whose day was made by a kiss from a puppy. By the end, everyone in the crowd had watery eyes and tears streaked faces that could only be the product of the inspiring tales told. After a fifteen minute applause, they began calling out the raffle ticket winners. And guess who won the green Vera Bradley purse? Me!
If you are interested in the organization or want to see more, please visit their website http://www.ccpettherapy.org/.
P.S. I’ve already signed my puppy up to be a therapy dog, and you should too!
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Nothing fills me with more hope and happiness than sipping champagne and petting therapy dogs, and that’s just what I got to do at Creature Comfort’s 4th Annual Champagne Brunch. Accompanied by my father, we walked forward through the front door to greet Molly and Gracie, pet therapy dogs who were hired’ to lick the faces of every guest. Our next stop was to purchase raffle tickets from the volunteers at the table. Up for grabs were tickets to a few purses, Giants game, a bicycle, and various spa gift cards. After getting rid of every little green Admit One ticket, we proceeded to our seats.
As we sat down, our Table 5 partner introduced herself as Jean Baile and all three of us immediately broke into conversation. She shared miraculous stories about her tiny Jack Russel Terrier who had been a therapy dog for a few years now. She traveled with him to schools, hospitals and even nursing homes. The best part of her stories was hearing not only the joy from the clients, but the joy brought to her and her puppy.
Our next conversation was with the lady on the opposite side of us. Her miniature Dachshund, Lilly, had been in one of our commercials and the story she told us was truly a miracle. Jan Kulick had heard of a young girl who was suffering from a constant seizure lasting 36 hours. When Jan and Lilly arrived at the hospital, the young girl’s mother thought to bring Lilly to meet her daughter. In an instant, the seizures subsided; just by a simple pet of Lilly’s head. She then explained to us that miracles like these are only possibly with the help of Creature Comfort who provide the therapy dogs and their owners with so many choices on where to visit and how to get involved.
After the side conversations faded, the owners, Annie Murphy and Joan Beth Baer, began talking about how they got started with the company. They began working for St Hubert’s Hospital with therapy animals. After witnessing just how many people were impacted in a single hospital, they got together with the idea of beginning their own business where they could provide pet therapy for people at many different places ranging from children’s hospitals to elder care facilities. In November 2011, that idea became reality and the non-profit organization spent the next few years providing people who were in need of comfort or therapy with a dependable, expansive network of caring volunteers devoted to sharing their pet’s love. Today, they have a total of more than 160 pet therapy teams which even include several unusual animals. So if you don’t want a dog, see if their certified cat, rabbit, potbelly pig, or even miniature horse is available!
After hearing the history of the company and how it came to be, they invited a hospital worker and another therapy dog owner on to the stage. Both of their stories were what anyone would consider, absolute miracles. A completely unresponsive woman in hospice care, woken up by the simple pet of a dog’s head. A young cancer patient whose day was made by a kiss from a puppy. By the end, everyone in the crowd had watery eyes and tears streaked faces that could only be the product of the inspiring tales told. After a fifteen minute applause, they began calling out the raffle ticket winners. And guess who won the green Vera Bradley purse? Me!
If you are interested in the organization or want to see more, please visit their website http://www.ccpettherapy.org
P.S. I’ve already signed my puppy up to be a therapy dog, and you should too!
[vc_row][vc_column][sm_column_text]Towaco, NJ:Concepts Video, in conjunction with Concepts TV Productions, is building out a cutting-edge video production studio to service its high-end medical video productions and branded corporate content.
Concepts Video Studio will offer the following services:
4K/HD high-end Video Production Soundstage
4K/HD Broadcast camera setups
Greenscreen, White Cyc, and Lifestyle Sets
OnSet Post-Production
Makeup, Wardrobe, Props
Production management
Casting
Currently Concepts Video Studio is in the design phase and construction is slated for this spring.
Concepts Video is one of the world’s most successful producers of dynamic multimedia content for medical and pharmaceutical companies. The compelling scripts, creative visuals and cutting edge technology in our digital productions are integral to the success of marketing, advertising and educational efforts.[/sm_column_text][/vc_column][/vc_row]
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-01-20 09:36:592016-01-20 09:36:59“Action!” Custom-Building the Cutting-Edge Concepts Video Studio
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I have been producing branded live air segments on news programs and lifestyle shows for over 10+ years. As the newest member to join the Concepts TV family, I have to become an expert in a whole new game. What is different about being a producer for live air vs. producing a DRTV spot? In one word EVERYTHING!
Let’s start with the obvious difference Live is well, live! If a talent flubs the name of a product on live air, as a producer I have little control. It happened, and it’s out there. In DRTV producing, I have the luxury of everything being taped and having near total control of how our product is represented on camera. If the logo of our shooting product is looking a little dull? No problem it’s taped! We have the great fortune to tweak lighting, camera angles or even swap it out for a spare to make sure the product shines.
The next difference between producing live air and DRTV is ‚“Who’s the boss”. In live branded segment producing, the talent is the star of the show and my job was to make them look good. In DRTV the product is ALWAYS the star!! The talent’s job is to blend in’ and make the product stand out. I often hear on set from the Director ‚“that looks too interesting ” meaning something in the shot is pulling focus away from the product. Be it the color of a shirt, a painting in the background, or angle at which we are filming. All things I am able to change on set and that is a true luxury I have when taping DRTV vs. going live .
Finally in my transition from live to DRTV, perhaps the biggest difference I found is the ability to tell a story and capture genuine and heartfelt sentiments about any given product. During live air, I would sometimes have a Man on the Street’ segment where average Joe would try something out and give an opinion. I pause now to give a confession from this producer to you the reader There is nothing more terrifying than being in a control room, and watching an un-rehearsed everyday Joe slam your product live on the air with a room full of brand executives standing behind you. Thankfully, now that I am producing in the DRTV world, I no longer have that terror! Testimonials are nurtured and developed with care. I make sure that folks have time to try the product, get accustomed to it and be able to provide genuine and heartfelt feedback on all the positive aspects associated with their personal experience using it.
I could go on and on and perhaps write a yearlong series of blogs on the differences I have encountered so far in my transition into producing DRTV. But for now, I’ll just say
From Concepts TV in Northern NJ, we are going live in 5 4 3 2 1
It’s that time of year again and NO, I’m not talking about the amazing sales going on at Macy’s or the newest publicity stunt one of the Kardashian’s just pulled. It’s the most wonderful time of year, the holiday season! Not all of us have the same feeling about the holidays.
I did not want this blog to be about social media or the latest trending hashtag, but I think it’s important to recognize the post that has been shared over 140,000 times. Michigan, resident Lisa Sarber Aldrich went to get a birthday cake decorated at her local food store.
Aldrich stated "I picked out a cake at Meijer. Asked a bakery-looking-employee if she could write on it for me. She said she would, and after a long time, she came and presented me with this cake. I looked her in the eye and said thank you before I even looked at the cake," she wrote on Facebook.
Then something truly heartwarming occurred while Aldrich was paying for her cake. "One cashier put her arm on my shoulder and said, 'The girl who wrote that has autism. Thank you for smiling and thanking her even though she's not supposed to write on cakes, you probably made her day,' ‚“Aldrich wrote.
I want to personally thank Lisa Sarber Aldrich because that small gesture touched my heart and has encouraged me to pay it forward. We all get so caught up in our own lives (especially this time of year) we miss the little moments that matter most to the people around us. And if you think about it- we spend more time at work with our clients and co-workers than we do with our families- it’s even more important to not take those moments for granted.
I am the Sales and Marketing Coordinator here at Concepts TV Productions where customer relations are my top priority. I strive to reach out to as many existing/potential clients as I can to catch up and if I can potentially brighten their day a little, I consider it a job well done. In sales, I’ve learned people sell to people. If I can establish a good relationship with that person, it will more than likely convert into a successful work relationship.
So thank you Lisa- because of you, I’ve made an extra effort in asking my co-workers and clients about their day, their weekends, their families, and their kids. I’ve made a bigger effort in picking up the phone to speak to my clients for that extra personal touch- versus just sending an email. And when one of my co-workers is overwhelmed or having a bad day, I’ve really tried to do anything and everything I can to help them out- even if it’s just to lend an ear. You never know the battle someone is fighting, so why not just lend a helping hand or at least a smile. It’s the little things that make the biggest difference.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2015-12-15 16:36:032019-06-14 13:09:45Pay it forward
Most people ask how we manage to shoot an entire 2 minute commercial in just one day It’s all in the preparation.
First - A creative call kicks off the creation of a great blueprint. The more detailed the visuals, are the clearer the day becomes. You should be able to tell how many actors you’ll need, how many locations you’ll film in and how many moves you’ll need to make throughout the day.
Example 1: A kitchen product is mainly shot in the kitchen and perhaps has some supporting scenes with finished foods at the dinner table & an outdoor table. Total: 3 locations. That day requires the main set up & lighting scenes to be at the kitchen counter, a move and second lighting scene at the dinner table, and a third move to the outdoor table.
Example 2: A lumbar support product can be used in almost any chair so you want to show it used in a wide variety of locations. An office chair, kitchen chair, living room couch, a car, a train or even a plane! You will also most likely want to show a man & a woman using the product so double those locations! That’s 2 offices, 2 kitchen chairs, 2 living room couches, 2 cars etc. That’s a lot of moves in one day and moves take time. Thinking ahead how can you utilize the same room and have 2 different looks? The location should be carefully selected to achieve that goal. You can find homes with 2 office desks in one room, different looking couches in the same living room, and a kitchen table next to a dining room table for different looks.
Next the shot sheet is made. A shot sheet is an order of the day created from the visuals in the script it is a timeline of how your shoot day should look. Some important factors that should be taken into consideration are: talent time constraints, the sun rising/setting, and how many floors (stairs take time) you are filming. When requesting an actor for a shoot be sure to ask if she has any time constraints if you are not done with her scenes & she needs to get home to get kids out of school that could be a problem! The sun rise/set is important for a few reasons the worst time of day to shoot outside is when the sun is exactly overhead (about 12 noon) because it casts harsh shadows on the body. You should also keep in mind in winter months that the sun comes up later/goes down sooner so you also don’t want to plan outdoor scenes too early or too late or you’ll have a night scene! Taking all factors into consideration at the onset allows you to create the most time efficient schedule.
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My name is Cheron and you can call me a magician. I make the magic happen just kidding. My editors actually make the magic happen I just make sure the edits are executed successfully without any problems. So I guess you can call me the problem solver or ring leader of the post-production circus. My editors are the main attraction. Clients travel from all over the world to see their magic tricks. They can make editing mistakes disappear.
As the ring leader I oversee all aspects of post-production. I maintain good channels of communication between the editors, clients, producers, animators, voice over artists and dubbing facilities. It’s my job to ensure each stage of the project is delivered on time and within budget. I’ve mastered juggling many projects at once. No matter what the show must go on. We’re willing to jump through hoops to create a successful show.
So if you’re ever in our area you must check out our unforgettable shows. We wash dogs with hoops and make back pain disappear. I guarantee you’ve never seen anything like it.
Collette Liantonio, President of Concepts TV Productions, Jack Kirby, President of DRTV Agency Services at Havas Edge, Richard Stacey, President, CEO & Founder of Northern Response (International), Ltd., Katie Williams, President of Ideal Living, and AJ Khubani, Founder, CEO & President of TELEBrands, gathered for ERA D2C’s ‚“Keynote Lunch: The Legends of Direct Response.” Read more
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