Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales.
It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers' recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.
Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions.
The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience.
Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.
https://conceptstv.com/wp-content/uploads/2023/01/dwreviews.jpg8941600Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2023-01-18 15:39:312023-01-18 15:39:31The Convergence of Digital Marketing & TV
With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement, and sales!
Professional video content sets your company apart by helping you to share information in an entertaining way. We live in a digital world where online video content and TV commercials give your company a greater chance of cutting through the clutter, reaching wider audiences, and sharing your brand with the world.
With over 39 years in business, Concepts Video Productions has produced thousands of successful campaigns. Our team works with you through all aspects of the campaign from scripting and casting, production, and editing.
Whether you’re looking for genuine user testimonials, engaging animation, a how-to, or simply beautiful product shots, our team is ready to produce creative and personal campaigns that will not only attract customers to your company but keep them engaged.
In a media-heavy world, don’t let your company fall behind. Make sure to prioritize video production in next year’s budget and contact Concepts Video Productions to help you reach those goals!
https://conceptstv.com/wp-content/uploads/2022/12/Grey-Minimalist-Tips-Blog-Banner.jpg12602240Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-12-06 14:52:242022-12-06 14:53:22Importance of Including Video in Your 2023 Budget
December is always a time for reflection, and Concepts TV is no exception. We’re looking back at the top products of 2018, and WOW, what a year!
Egglettes
If you haven’t gotten your Egglettes yet, you may be the only person without one! Egglettes is absolutely the best product of 2018, and one of our all-time favorites. Need a healthy breakfast? Grab Egglettes. Need a quick lunch? Egglettes!
It’s super easy to use, just crack an egg in the silicone cup, cover and boil. In minutes, you have a delicious, nutritious meal. You can even add veggies to make custom omelets. It’s the easiest way to please every member of the family!
Copper is great, but a pan covered in diamonds? Now that’s smart. Blue Diamond is the best in non-stick cookware. It has a 5x harder coating and it’s 10x longer lasting than traditional cookware. Plus it has 4x better heat transfer; that means more even cooking.
What’s one of the best parts of the Blue Diamond Pan you may ask? It’s pretty! It looks great on the stove, and shines even brighter in the oven.
Don’t you wish there were a pair of glasses you could wear to protect your eyes from the blinding sun light AND block your eyes from nighttime lights? Well look no further! The Eagle Eyes Speed of Life glasses have night time lenses and a pop on sun lens.
The Eagle Eyes Speed of Life glasses are incredibly strong, you can even run a car over them without a scratch (I swear, look at our commercial for proof!). It’s pretty clear that they are the best in eyewear.
Plink your sink and get rid of the stink! If that’s not the catchiest catch phrase, I don’t know what is. Plink is little tablets that quickly and easily clean out your garbage disposal and leave a fresh scent behind. All you have to do is drop the tablet into the sink, turn on the garbage disposal, and seconds later your sink smells like a tropical paradise.
Plink even has tablets for your washing machine, dishwasher, and shower drain. You can basically clean the entire house with Plink!
Click here to see how to Plink your sink. Or click here to see some stinky faces.
Walkee Paws
Have you ever taken the dog for a walk in the rain? Does he ALWAYS come back with dirty paws that end up tracking mud through the house? Well this year we’ve found you a solution… it’s Walkee Paws, the only dog leggings on the market!
These incredible little leggings are comfortable while protecting your puppy from the weather. This product is so intriguing, even People Magazine wrote an article on it!
That’s a wrap on our best products of 2018. We are so grateful we got to produce all of these great digital campaigns and full commercials, and we’re looking forward to more incredible products in 2019!
There are guidelines when it comes to image and video specs on social media platforms. Facebook for example, a profile image is recommended to be at least 180 x 180 pixels or images can appear to be distorted. A cover photo on Facebook is best uploaded at 820 x 310 pixels and anything less will appear to look stretched. When sharing images on Facebook, the recommend size is 1,200 x 630 pixels. Read more
https://conceptstv.com/wp-content/uploads/2018/03/dimensions-of-the-social-world.png315560Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-03-29 12:34:552020-01-09 12:06:41Dimensions of the Social World
This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends. Read more
https://conceptstv.com/wp-content/uploads/2018/02/Video-Marketing-Trends-in-2018-710x375-1.png375710Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-02-26 10:53:332020-01-09 12:10:18Video Marketing Trends to Look Out for in 2018
The art of the demo has been around for hundreds of years. But how do you prove that one product is better than the rest? With the demonstration!
How-to Demo
Every top Facebook video or As Seen on TV Product knows that the demo sells the product. To create a good demo, think about creating something visually stimulating for a child. If you couldn’t explain a product in big words like you would to a fancy businessman or businesswoman, how could you show a child that the product works?
Let’s take for a knife for a product as an example. A child may know that a knife cuts through things, but they don’t understand the importance of a truly sharp knife. Children don’t understand how to cook; they don’t understand that a dull knife is dangerous, or that a sharp knife is every chef’s secret weapon. So how can you clearly and concisely show and not tell the benefits of a knife? To expertly demonstrate the sharpness and unique properties of the Bonzai knife, Concepts went to a public place and had ordinary people try the product for themselves. Concepts turned civilians into samurais and had ordinary people slice through hard to cut through items with one swoop.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-27 19:07:362017-11-27 19:07:36Online Video: The Art of the Demo - Part II
While the landscape of media may be shifting from television to digital and social, there is one thing that will never change: the demonstration. The demo has been one of the most valuable tools for storytelling and advertising for over 100 years. After all, any good advertiser knows that the number one rule is: show, don’t tell.
Seeing the Demo is Believing
This old adage is still very present in modern day advertising – no matter which platform it’s on. Any salesperson can strike up a reason as to why product A is better than product B, but that’s not believable. More so, if something isn’t believable (or true), then it’s not going to be purchased.
The demonstration clearly cultivates that aha-moment, the time when a spectator picks up the phone, a scroll turns into a click, or a viewer turns into a customer. Potential customers don’t want to be told why something works, they want to see it for themselves. Customers want to be able to make the decision themselves – not be told what to do. Let the product benefits do the talking through a clear demonstration.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-21 11:42:592017-11-21 11:42:59Online Video: The Art of the Demo - Part I
Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine.
Google Glass & Surgery
In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different countries by using Google Glass to stream a surgical training session.” Later on in 2016, Ahmed live-streamed cancer surgery in virtual reality that was filmed in 360-degree video. Virtual reality and advanced cameras are changing the medical industry for the better. Instead of one-to-one training, these technologies can influence hundreds of thousands of people.
Social Media
Ahmed didn’t just utilize virtual reality for doctor training, in 2016, he used Snapchat glasses “to record an operation in ten-second clips that were uploaded to his Snapchat story.” This received two million views and over 100,000 YouTube downloads. With this shift to virtual reality and 360-degree video, medical clients can utilize Concepts Video for all of their video needs. Instead of time consuming one-on-one training, Concepts Video can film and animate all of your medical needs for virtual reality in medicine.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-13 08:10:432017-11-13 08:10:43Virtual Reality in Medicine
Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.
Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.
Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.
Studio Specifications
11,000 Sq. Feet of Sound Proof Shooting Space
Broadcast Quality TV Production Services
Professional Studio Lighting
White Cyclorama (14' x 21' x 9.5')
Green Screen Stage
Kitchen Set / Living Room Set / Bedroom Set
Video/Audio Post-Production Facility
Full Service Set Design and Construction/ Flats
Conference Room
Loading Dock
Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
Elevator
Wheelchair Access
Ample A/C
Two sided studio equipped with three 120 v 20amp dedicated circuits
Production Offices
Acreage for Outdoor Shooting
Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
Animation/ Special Effects
Studio Uses
Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion
Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-11-09 14:05:422017-11-09 14:05:42Northern New Jersey State of the Art Production Studio
In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify and target a detailed demographic using online video without having to worry about a massive media budget.
Choosing a Channel
There has never been a better time for product marketers because there are so many different platforms to choose from. While these choices might seem overwhelming, it’s the perfect way to target your user demographic. If your products are geared towards younger demographics, marketers will want to look towards Instagram and Snapchat, products with great demonstrations may look to Facebook and Instagram, and products with a larger story can look to online video giant YouTube.
Influencers
Furthermore, marketers can choose influencers to market their products. These influencers are a much more affordable way to get your products in front of specific markets. For example, if you’re marketing a product to a new mother, you should also utilize Mommy bloggers and influencers for reviews of your products. These influencers will be viewed as much more trustworthy versus traditional advertising.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-06 22:13:212017-11-06 22:13:21Choosing Channels: Brands Shift from Television to Digital
In the increasingly crowded feel of Internet video platforms, YouTube has taken a step ahead its competitors. During the 2017 World Series, YouTube included live streaming of the World Series in a commercial. This live streaming feed, meant to keep viewers tuned in where most change the channel, is a game changer in the live video game. Live streaming products will certainly be a game changer.
As platforms like YouTube, Facebook, and Instagram all prioritize live streaming, now is the perfect time for products to join the live streaming game. With QVC, products and live feeds have had a beautiful marriage for over 30 years. However, it’s not until recently that live feeds have had a chance to shine outside of traditional television.
Bridging the Gap
Instead of focusing solely on television or on the web, marketers now have a chance to bridge the gap and incorporate live streaming into both television and web. Marketers can integrate live feeds into their television spots to keep consumers from clicking away from a program.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-31 11:15:472017-10-31 11:15:47Why Products Need Live Streaming
Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning to the world of online video for their ROI.
Doubling the Spend
According to an article in Marketing Dive, companies are set to spend $135 billion on online video this year, which is about 2x the $71 billion companies will spend on TV. Social media is proving its profitability with the ability to target niche demographics at a fraction of the cost of television media buys. Concepts Video specializes in producing online video content for social media.
Online Video
We are officially in the golden age of video. The Magisto Report shows that “companies are embracing video marketing because their efforts can be easily scaled up and the content is effective at creating an emotional engagement while providing the easy delivery of digital advertising.” From short films to pre-roll advertisements, influencer marketing to how-to’s, video is king of the online world.
With the advancement in camera and phone technologies, the majority of adults living in the United States have the ability to become content creators. Marketing Dive says that, “as they produce more videos, companies are taking more of the responsibility in-house, with 64% of marketers saying they create content internally compared with 38% who use an agency.”
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-23 14:58:002017-10-23 14:58:00Companies Spending 2X More on Online Video Over TV Ads
Video marketing used to be reserved for the Fortune 500 companies of the world. However, with the advent of social media and easy to use cameras, it is much easier for small business owners to create video content.
According to an article in Forbes, “at least 60% of consumers are watching branded videos on social media daily.” Forbes continued to say, “76.5% of professional marketers and SMB owners have found that using video has had a direct impact on their bottom lines.”
Forbes has a few recommendations for those looking to break into video marketing:
“Your message is the same:” Small business owners need to convey their unique selling points of their company and products. Focus on the story and the rest will come together.
“Sharing your content is easier:” Small business owners don’t need to fight the big guys for advertising space any longer. SMB’s can reach customers through email marketing, websites, and social media.
Easy to use video editing software: You don’t need to have a professional editing suite or Final Cut Pro to make engaging videos. Software like GoPro Quikstories, Facebook Live, and iMovie make it easy for the layman to create movie magic.
Sources
Hsiao, Jason. “Why Video Marketing is Easier Than You Think.” Forbes. 3 Oct 2017. https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/03/why-video-marketing-is-easier-than-you-think/2/#143db4de50ac
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-09 12:03:492017-10-09 12:03:49Video Marketing Is As Easy As “Lights, Camera, Action!”
With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an art to video production. Here are 5 rules for online video marketing.
Have a USP: A unique selling point, or USP, is key to any campaign. What makes your product or your video unique? For example, if you’re selling a bra through video, what makes your bra stand out from the rest? Does it stick on and not require any straps whatsoever? Does it produce unparalleled cleavage? Figure out what your unique selling point is in one sentence and sell it!
Demo, demo, demo!: If you’re producing video content, remember one key idea: “Show, don’t tell.” Any salesman can talk about how great his or her widget is, but the great salesperson can show you. Concepts Video is king at unforgettable demos such as the Veggetti, Wonder Hangers, and BeActive. Wow your audience with a jaw dropping demo right from the beginning of your video and repeat it again and again.
Subtitles: Because most viewers are now consuming video content on a computer or via their phones, it’s important to place subtitles in the video. If someone is scrolling through his or her phone in a waiting room, in the office, or even in bed, they’re not watching the video with sound. While the visuals are key for online video marketing, you’ll still want to have your audio in a lower third closed caption.
Cover Photo: As consumers quickly scroll through their feeds, the only thing that stops them is something that is eye-catching. Make sure to have a professional photo that is bright, clear, and captivating as your cover.
CTA: Ultimately, your online video should have a clear call to action to convert your viewers into customers. Be sure to have some type of instruction that provokes a response in your audience such as “visit www.XYZ.com,” “call now,” or “click here.”
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-03 22:48:552017-10-03 22:48:555 Rules for Online Video Marketing
A few years ago, many thought that social media was just a fad. For decades, marketers and advertisers held tightly onto the TV reign. However, in 2017, it became clear that social media marketing is here to stay. With the advent of social media marketing came Instagram stories, Snapchat, and more ephemeral content. While this type of content may have scared marketers in the beginning (content that lasts only 24 hours?), it has become apparent that it is here to stay.
Despite its short shelf life, ephemeral content offers authenticity to marketers vs. sponsored advertisements. According to an article in AdWeek, ephemeral content offers:
Authenticity: Viewers can see right through a sponsored ad. With an Instagram story or Snapchat, content is seen with greater authenticity.
FOMO: According to AdWeek, “the content is lost within hours, so it effectively raises the potential of FOMO (fear of missing out). As a result, audiences take fast action and marketers gain from it.”
Codes: Ephemeral content offers access to “Snap Codes or QR codes.”
Leaders in Ephemeral Content
There are various brands that have lead the way in ephemeral content including Complex Magazine, whose in-house studio produces constant videos for short-lived content platforms such as Instagram stories and Snapchat. Other leaders in this space include Refinery29, Daily Mail, Mashable, Esquire, and MTV.
Products
As 2018 approaches, inventors and marketers should look towards producing ephemeral content on a regular basis. Distributing products through influencer pages is an authentic and trusted way to reach a targeted demographic.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-09-26 20:01:092017-09-26 20:01:09Ephemeral Content: The 2018 Social Media Trend
Native advertisements have been around for decades, but now, they have a new stage to shine. Social media is taking a large piece of the advertising market with in-feed ads, online video, and paid content marketing all creating a new type of marketing pie. According to Rapid TV News, display advertising will increase from $84 billion to $126 billion dollars by 2019.
Social Media
While some of the $126 billion accounts for overall digital media, a large portion of this digital spend will be in social media. According to Rapid TV News, social media is predicted to grow at a rate of 20% a year and online video is growing at a rate of 21% a year.
Native Advertising
While TV commercials were out in the open, social media is a little more stealth. Native advertising and user generated content is king across social media platforms. While brands and users still need to disclose paid partnerships, products prefer the gentle touch across social media. For products looking to break into social media marketing, they should focus on storytelling instead of the yell and sell.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-09-18 10:54:532017-09-18 10:54:53The New Native of Advertising is Social Media
Live video rose to popularity in the 1980’s with the invention of QVC. 30 years later, there is a new live video player in town and it’s ready to promote products all across its platforms. Facebook Live has been around for a year and a half and it has shown its value to thousands of brands around the world.
Is Facebook Live the new QVC?
QVC has already adapted early to the Facebook Live platform, utilizing Facebook to sell their products digitally. 30 years ago, it was rare for an inventor to have the ability to sell his or her products on QVC. Now, everyone has the ability to stand on stage with Facebook Live. Inventors and companies from all over the world have the capability to digitally share their products on the web.
Preferred Algorithm
Facebook has a specific algorithm for what shows up in your newsfeed. Facebook is trying to overtake the digital video giant YouTube, therefore Facebook is prioritizing video and specifically live feed for newsfeeds. This means, if you broadcast on Facebook Live, you have a higher chance of someone seeing your content vs. a post with a photo.
Clear ROI
In addition to converting sales, Facebook Live has the ability to tell marketers exactly where their digital dollars are going. Facebook insights have the ability to tell you exactly how many views there were on your video, the demographics of those views, and which views converted to a click.
Contact Concepts Video today to produce your Facebook Live video.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-09-06 14:26:322017-09-06 14:26:32Why Your Product Needs Facebook Live
Facebook has always been about community – with groups, photo albums, and universities all coming together to form the largest online society in the world. Now, Facebook is connecting people through online video with their new product, Watch.
The difference in this platform vs. the already existing “videos” tab is that shows and videos are organized around what your friends are watching. Once again, Facebook is trying to virtually connect people through shared interests, this time -- online video.
Content Creation
Facebook is utilizing the influx of content creators from around the world to produce this entirely new ecosystem for shows. This gives businesses an opportunity to capture Generation Z and millennials with their original content. There are also opportunities for product placement in Facebook original shows. The shows may not have proved revolutionary just yet, but the way of consuming the shows through online video is indeed innovative.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-08-28 14:36:012017-08-28 14:36:01Facebook Taking Over Online Video
Television has been the cash cow for advertising budgets for over 50 years. However, for the first time ever, digital advertising usurped television advertising spends in 2016. Now, big brands are turning to social media and the digital world to market their products.
As a new medium becomes king, there becomes a new way that its followers consume the message. In the digital world, the majority of individuals, specifically those in the younger generations, consume their content via their smartphones. As content consumption shifts to social media and smartphones, brands must adapt and transfer their marketing budgets towards new applications and methods of distribution.
Deep Patel of Forbes says, “Marketers need to focus on building social media campaigns that are mobile, diverse and realistic.” Patel recommends that advertisers abide by five marketing mantras:
Invest in Interactive Technologies: Brands can develop their own collaborative applications that require interactivity with potential customers.
Feature Diverse and Gender-Neutral Subjects: Social media is the anti-Fox news. The younger generation is shifting away from traditional TV binaries and they want more liberal-focused content.
Analyze Brands Gen Zers Already Love: There are certain brands that are ahead in the content consumption race including YouTube, Revolve, and Nike. Study the social media content the experts are creating and what platforms they are utilizing.
Select Social Media Platforms Wisely: While Facebook is a major moneymaker for brands; Gen Z is shifting towards Instagram and Snapchat. Brands need to take inventory of their key demographic and create content on that specific demographics social platform.
Include Paid Elements to Accelerate Engagement: While organic content is important, brands need to pay to play in the world of social media. Digital advertisers need to keep in mind that Gen Z and the digital generation connect with “real people in real situations” instead of the cookie cutter image on traditional television.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-08-21 16:16:182017-08-21 16:16:18Marketers Shifting TV Budgets to Social Media
The video business is back and bigger than ever with audiences shifting from television to social media for their content consumption. YouTube and Facebook are the two main digital platforms that are prioritizing video content. As these two digital giants race to reign, brands can capitalize on this shift in advertising dollars.
Facebook
In 2014, Facebook started displaying in-feed video advertisements. Now, the digital behemoth is focusing its efforts on live streaming, pre-roll and mid-video advertisements. While Facebook used to focus on photo and written updates, the social media platform switched to video content to usurp YouTube.
Live Streaming
Almost all of the social media platforms are now incorporating live streaming into their networks. YouTube, Instagram, Facebook, and Twitter all own unique streaming technologies. In order to promote live content, the social media algorithms are prioritizing live streams into the top of users newsfeeds. By utilizing the live feed, it is the perfect time for brands to shine in front of followers internationally.
TV Dollars Dive into Digital
According to Debra Williamson of AdAge, “RBC and Advertising Age have found that the percentage of marketers using TV ad dollars as a source of funding for digital campaignsis on the rise.In February 2016, 40% of respondents said they were doing so, up from 37% in September 2015.”
Targeted Marketing
The beauty of digital marketing is that potential customers can be keenly targeted. Tina Mahal, vice president of innovation at Frito-Lay was quoted in AdAge, “"It requires balancing the total media budget to reach consumers in the most effective way. It doesn't necessarily require an additional investment -- it just requires making smarter choices so that the brand is where the consumer is.
Are you utilizing social media for your ad campaigns? Contact our Concepts Video team today to start your social campaign.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-08-14 19:25:282017-08-14 19:25:28Social Media: Your Gateway to Generation Z
Social media is the new way for businesses to market themselves. Viral videos have skyrocketed products such as The Woof Washer, The Willa Walker, and Pod Tents. Viral videos convert to more followers, increased web traffic, and products sold. With Facebook prioritizing video content to compete with YouTube, it’s the ultimate platform for businesses to advertise.
Concepts Video specializes in eye-catching advertisements that tell and sell in 30 seconds or less. Concepts Video has pivoted their award-winning television expertise into videos for social media. Here are 6 ways for you to create videos that go viral:
Keep it Timely: We are in the age of the short attention span. Most viewers rarely see anything after the first 10 seconds of a video. Just like a successful eye-catching TV commercial, keep your videos under 60 seconds.
Have an Attention Grabbing Photo / Opener: A viewer will usually see your video as they’re scrolling through their newsfeed. The only thing that’s going to halt an aggressive thumb scroll is something eye-catching and clear. Utilize high-resolution photographs and a bold concise title to make people click.
Create a Formula: Much like direct response television, viral videos have a specific formula. Grab the viewer in the first 5-10 seconds with a shocking opener, dramatic drone shot, or amazing demo. Add graphics and simple copy to add in your storytelling and jump cuts to keep the action flowing. If you’re selling a product, a creative “wow” demonstration such as the Concepts Video Woof Washer video, will make viewers hit the prized “share” button.
Add Subtitles: Since most Facebook users consume their video content at work, they tend to watch videos without sound. While videos should show and not tell, it’s always helpful to have copy and graphics to lead your storytelling process. If you’re a business page on Facebook, the platform will automatically add captions. However, if you don’t have a certified business page, video creators should add subtitles or copy in the lower third of the video.
Test Something New: Social media is so new that there is no guaranteed formula for a successful viral video. Every video is a constant test. After your video has run its course, utilize the “insights” tool on Facebook to see how long viewers are watching, when they’re dropping off, and start to figure out any trends in your videos. Once in a while, throw in a wild card video to see how it does.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-08-07 18:03:022017-08-07 18:03:026 Tips to Make Your Videos Go Viral
In 2017, people are turning off their TV’s and consuming the majority of media on their phones and computers. While traditional television advertising is changing, online video offers advertisers a whole new way to reach potential customers. One of the largest platforms for advertisers to market themselves is on social media.
Social Media
According to the Cambridge Network, “social media platforms are the perfect place to showcase pre rolls and teasers to create buzz, start a conversation about your brand.” With individuals consuming nearly two hours a day on social media (Cambridge Network), there is a huge opportunity for brands to appear in that large window. Pre-roll on YouTube videos (the short advertisement before the YouTube video) or sponsorships in influencer marketing campaigns are the way to go for commercials in 2017.
“Share-worthy”
Viewers are no longer passively consuming commercials like traditional television. With social media and online video, audiences are asked to like, comment, and share content that they deem worthy. For the scrolling generation, this means that brands need to stand out with an eye-catching cover photo and captivating first few seconds. It is easier than ever to click away from an advertisement so make sure that your videos are share-worthy.
Testimonials
The advertising world has long used testimonials to boost reputability of a product and that is more important than ever in 2017. With websites like YouTube, Google Reviews, AirBnb, and Yelp, these video testimonials are building first person brand trust amongst consumers.
Concepts Video specializes in share-worthy videos and testimonials. Reach out to us for your quote today! Lauren@conceptstv.com.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-07-24 20:58:552017-07-24 20:58:55Online Video: Social Media is the New Commercial
By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers' future to be in the digital realm, whether it is video on demand, social media, or Internet video and Concepts Video can take you there.
Virtual Reality
One of the main stays of increased Internet traffic is virtual reality, whose traffic quadrupled in 2015. Virtual Reality streaming requires a high bandwidth that will contribute to Internet consumption. Concepts Video produces virtual reality content for all platforms.
Smartphone Friendly
According to statistics, smartphone traffic will exceed PC traffic by 2020. In 2015, PC’s narrowly exceeded smartphone traffic, but that won’t last for long. Advertisements and brand content that appear on smartphones need to be able to last past a swipe. They need to be smartphone friendly with no picture-in-picture shots and no split screens to take advantage of the small screen size. Advertisers must also gear their content towards short-form as many people do not want to watch long videos and advertisements on their phones.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-07-17 12:11:192017-07-17 12:11:19The Future is Online Video
News is consumed in many ways including through social media. The younger age bracket, aka Millennials, ages 18-34, tend to skew towards YouTube and Facebook for their news consumption, while this age group only accounted for 8% of viewers on national broadcast television.
Digital Municipalities
That’s why NBC News is pivoting and serving their news from an innovative broadcast menu. Matt Danzico, head of NBC Left Field, a division of NBC that produces short documentaries for social media said, “it’s my belief that broadcaster need to begin viewing these hubs as digital cities. So in the same way that it’s clearly important for NBC [to] have local bureaus to serve news and information for, about and within the actual cities their audiences live, it’s now imperative that we exist within these digital municipalities.”
Digital Advertising
While NBC Left Field videos will not have advertisements to start out, ads will not be far behind. NBC News will not rely solely on traditional commercials, but it will look to utilize the popularity of branded content and influencer marketing.
For brands looking to advertise to the 18-34 set, digital is the way to go. Between Johnson & Johnson funding YouTube, NBC launching Left Field, and CNN’s “Great Big Story,” the new way to advertise is upon us.
Concepts Video specializes in creating memorable branded content campaigns for television and the web.
Sources
NBC News Wants to Woo Millennials With Its Own Digital Video Service. Fortune. June 13, 2017.
In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.
YouTube chief business officer Robert Kyncl said. “We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube — bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”
While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.
What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-05-08 16:12:092017-05-08 16:12:09Online Video Pushing Original Content
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video and multi-camera shoots. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.
According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”
Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.
At Concepts Video, we specialize in multi-camera shoots for online video, television, and corporate videos.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-05-04 18:22:392017-05-04 18:22:39Multi-Camera Shoots to the Masses
If you want to reach the masses while strengthening your brand, content marketing is the answer. After all, as Jonah Berger, a professor and expert on viral marketing and social influence said, “Going viral isn't random, magic or luck — it's a science.”
Have you recently seen a video that truly captured your attention? You may have even discussed it with your peers. If so, that's what you're after, and with a little guidance and perseverance, you too can succeed within the content marketing world.
In relation to video content, the pharmaceutical industry has an upper hand. Everyone is interested in how they can improve their health. If this is unchartered territory for you, these tips will get you started.
10 Tips You Need to Know About Content Marketing
Keep this concept in mind — the key to good content is that it's not overly promotional but is useful, interesting or valuable. Instead of selling, provide consumers with the information they need to make an informed decision.
Let's get started!
Invest in your brand — you need to inject money into your content marketing budget in order to get a return. If implemented properly, that investment will be well worth the initial funding. Standard commercials on social media are great for this purpose.
Create a video content strategy — start with a solid plan of action. Although you'll need to make modifications along the way, it's critical that you're able to measure your level of success. Ask yourself, what do you want your video content to accomplish? Who is your target audience? What action do you want them to take?
Share to educate — offer practical information in order to build a long-term, mutually beneficial relationship. This is great to capture the attention of potential customers, while also keeping your current customers engaged.
Strike human emotion — we've all seen those commercials or videos that really seem to touch the human spirit, ending with a message from a phone or soda company. These types of videos are meaningful and spark another level of intellect.
Use multiple videos — as stated in the 2013 Online Video Marketing Survey and Trends Report, 25 percent of the respondents planned on incorporating 50 or more videos into their marketing strategy. This is because based on the cost of production, the return can be substantial.
Create how-to videos for existing customers — did you know that, on average, it costs five times more to attract a new customer than it does to keep an existing one? Offer how-to videos that will appeal to this customer base.
Keep it short — as stated by Time magazine, our approximately eight-second attention spans are now shorter than the nine-second attention span of goldfish. Although there are exceptions, aim for a video that's 90 seconds or fewer.
Be patient — you'll want to see some sort of initial progress, but if you're not seeing the results you'd like right off the bat, do not be so quick to give up. Content marketing is a long-term investment, and in order to truly influence your audience, you need to be persistent.
SEO isn't always king — pay attention to SEO within your daily routines, always incorporating the basics. With that being said, when making video content, if you're too robotic about SEO requirements you could reduce the quality of your content by taking away from the narrative.
Ask for help — if you don't know where to begin, invest in individuals that do. Although you may need to fund content marketing in the beginning, it will be done right, boosting productivity.
Get started today in order to experience beneficial results in the near and distant future. After all, Andrew Davis, the highest-rated content marketing speaker and author, said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Finding the best copywriter is a challenge to advertisers all over the world. In the online world, finding a gifted writer should be easier now more than ever. After all, the digital age makes it possible to reach talent from around the world, but that is also part of the problem. Many people with a keyboard and a creative mind market themselves as copywriters. However, all the best copywriters have a few things in common: experience, eloquence, and ingenuity.
Copywriting and Scripting Services
If you select the correct copywriting agency, its staff will find the right copywriter for you. However, that requires that you spend precious hours finding the right agency first. Though there are hundreds of copywriting services floating around the Web, only a handful attract corporate-level talent.
When appraising a copywriting service, ask yourself one question, how much confidence in its writers does the agency have? If the agency can promise you'll be 100 percent satisfied with the result, you can be fairly certain the company has faith in the abilities of its writers. Concepts Video has over 30 years of successful copywriting experience.
Independent Search
An independent search requires you find candidates and then vet them. While this can be time consuming, recognizing a great writing talent is something almost anyone can do because, inherently, we all have the ability to recognize great prose. Companies like Upwork.com, Freelancer.com, and Fiverr.com all offer independent contractors offering copywriting services. While they may be cheaper than using an agency or production company, you’ll need to vet them properly so that you don’t waste your money or time on bad copy.
Here are the steps you can take when vetting a copywriter:
Look at Past Work
Ask for 10 writing samples. Whether you read each sample is irrelevant. If a writer can produce 10 pieces, that writer is experienced enough to consider.
Ask for a Sample Piece
If you find a writer that seems to have the experience you are looking for, ask for a sample piece on a theme or subject of your choosing. The best way to determine if a writer is worth their salt is to ask them to write about something they are unaccustomed to writing. Scrutinize this piece ruthlessly; if there’s a grammatical error or spelling mistake, then it’s likely they didn’t edit and review their piece properly.
Assess Writing Style
Find a great piece of writing — on the subject you chose for the sample piece — and read it. Then, immediately after, read your candidate's sample. How does it compare to the great piece? Does the candidate's piece flow or is it a grind to push through? Is it flavored or dull and bland? Is your candidate up-to-date or still writing like it's the 80s? Can the candidate paint a picture with words and illustrate with prose?
Check Word Choice, Timing and Rhyming
Does the candidate use obscure, complicated words (such as "coquette" and "adamantine") that are confusing, unnecessary, and frustrate and annoy the audience? Or does the writer use simple words that everybody can understand? For example, commercials and most popular news outlets are written at a 5th grade level.
Also, most commercials rhyme and have excellent timing with solutions and calls-to-action (CTAs). Check that the copywriter's previous work has good rhyming, as well as engaging and clever calls-to-action.
“Reading copy shouldn’t feel like reading a biology book. Good copy should captivate the reader and motivate them to take action.”
Great Copywriters Are Worth Their Weight in Gold
Great copy can capture a customer in a second. When Concepts Video has two minutes to make a customer choose a Bissel vacuum over a Shark vacuum, our expert copywriting and demonstrations quickly captivate consumers. By creatively explaining the benefit of products in an eloquent way, Concepts Video has made our customers hundreds of millions of dollars.
Great copywriters are invaluable for any business. They can get customers to pick up the phone or enter their credit card information after a 30-second commercial. When it comes to capturing customers, copywriting is always key.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-04-10 13:45:262017-04-10 13:45:26How to Find the Best Copywriters
Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos are now stepping in as their premiere educational tool.
How-To Demo Pharma
According to LabMate, “How to’ videos on their YouTube channel intended to demonstrate how to get the best results from various key ingredients in the pharmaceutical industry.
The series includes ‘How to’ information on applications such as Mixing Xanthan Gum and Dispersing Titanium Dioxide.” While these pharmaceutical topics are often difficult to understand, the how-to video is now simplifying challenging topics for years to come.
Leading the Pack
Silverson Machines Ltd are leaders in design and manufacturing, but now they’re also adding video production to their resume. According to LabMate, “producing video content to demonstrate and instruct how to get the best results in various applications when using a high shear mixer. Although Silverson have previously produced videos focusing on the capabilities and range of their mixing equipment, the new series of videos is intended to reach out to those who aren’t aware of Silverson and their mixing technology, to help them improve their processes and get the best yield from their ingredients with the help of a Silverson High Shear mixer. With over 70 years’ experience, Silverson are hoping to help a new set of customers with their mixing requirements.”
"How-To” Stay Ahead of the Game
While these how-to videos will place Silverson ahead of the tech pack, many companies aren’t far behind. Concepts Video specializes in creating how-to videos for the pharmaceutical, medical, and corporate industries that require expert communication and education for their customers in an entertaining and informative video.
While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In this recent article, Oren Boiman discusses how important video marketing is for any company.
Per Oren,
“There are countless reasons why video should be central to your marketing strategy. The biggest one is that the millennial generation does not grant trust easily, nor to many. Video fits with the way millennials experience the world: highly visual, easy to consume, personal and experiential.”
This means that video marketing and video content are becoming more important than ever. With this increased screen time and resistance to “old school” ads like billboards or pop-up ads, video content is becoming critical for any brand. If you want to get a portion of the millennials spending on your product, then video content should be a chief component of your marketing spend.
How can companies react? Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”
This means brands need to look outside the normal video content of commercials or web videos. Videos like “Tasty” food videos, how-to videos, and product review videos are all great ways to get product in front of the eyes of customers. At Concepts Video, our in-house studio allow us to shoot any needs for our customers; kitchen shots, white cyc, or on-site video. Our in-house editing suite allows us to turn projects around quickly to keep up with the attention span and changing consumer landscape of millennials.
Like Oren said, “In the end, the process of finding your video strategy is much like buying a house.” At Concepts Video, our expert Creative Team can help craft and develop a winning video strategy for any brand.
Our social stories of 2016 have come and gone and we’re full “stream” ahead into 2017. While social media trends seem to be shifting by the minute, there is one category that has firmly planted itself across all of our platforms and that’s video. 2016 has proved that the world of video marketing is growing at an exponential rate and marketers are trying to get a “reel" piece of the video investment puzzle. Video marketing is one of the best ways to create awareness and generate new sales. Let’s take a closer look at why video marketing is well on its way to becoming a big business player in 2017.
Facebook Video
The current question in the world of social media is, “who will be the video King?” Youtube reigned for multiple years, but now with Snapchat, Instagram, and Facebook all battling for the crown, creators and brands are constantly testing new strategies and platforms to see which platform will deliver the best return. At this point, Facebook and Instagram’s algorithms are prioritizing video over all other content with live video as first and foremost in feeds. What does this mean for big companies like Merck, Johnson & Johnson, Ford, and General Mills? It means more user generated content. For example, Cheerios is using videos from a popular vlogging family with quadruplets baby girls. This video shows the 4 girls making a big mess in the family room as they dump the entire box of cereal onto the family room floor. It’s unknown if this is a sponsored post, either way it’s an entertaining video that features the product without feeling like an ad to the viewer.
Live Streaming
Many brands are developing live video strategies for 2017 for Facebook, Instagram, and Twitter. The problem is that most companies don’t have an in-house production team and thus are struggling to get regular content while working on their day to day tasks. Ford had a successful campaign where they hired a rugged actor to create a Facebook live video highlighting the backup camera of their new trucks. Ford was able to have an authentic video of their product that wasn’t overly produced. Since this didn’t look like a normal commercial, viewers didn’t click off of it like they would a normal commercial. This Ford video had the feel of a personal friend showing the consumer his new truck. There wasn’t a huge camera crew or an expensive Red Camera rental. The Ford commercial was entirely shot with a hand held phone. At Concepts Video our Social Media team can offer strategy development and filming for live video feeds.
How-to Videos
As people continue learning everything online, companies will begin to move their how-to videos where the eyeballs are - online. Youtube has become the place for “unboxing” and review videos. These videos not only help customers with questions about how to use a product they also convert potential customers into actual customers by thoroughly informing them before they buy. From drones to doll houses, every product has some type of unboxing video. Some popular Youtubers gain most of their followers solely through unboxing and review videos. Brands are tapping into this by sponsoring or giving product to these influencers, who can guarantee that a certain number of people will watch their influential videos. Other companies create their own how-to videos so that they can control the creative aspects of the video.
Drone Video
Drone video can make any amateur video look like a professionally produced studio movie. Drone video allows users and producers to capture breathtaking shots for a fraction of the cost. At Concepts Video, our drone team is constantly testing the limits of our drones. The usage of drones can be used for more than just a tropical travel video. In the first years of consumer drone, it was difficult to fly drones indoors with even the best of pilots. Now with new drone sensor technology, even a beginner can fly indoors (Assume at your own risk). This will make it easier to get establishing shots of factories, homes, gyms, or even office space to use in promotional footage.
Drone Video for your Campaign
More Mobile
While we all love watching a movie on the big screen, most of us are spending more and more time on the small screens, aka our phones. This means that marketers need to ensure that their video content is mobile friendly. Most customers’ days are filled with an overwhelming amount of content. Video content is like a breath of fresh air to consumers. Eye catching videos like Tasty videos where recipes are simplified to a short 45-second video are a great example of this. At Concepts Video, we created short simple foodie videos for the Clever Cutter which helped build brand engagement and earned nearly 4 million views.
More Influencer Marketing
With the ever-growing amount of content and advertisements, it's difficult for brands to get in front of consumers without appearing like an ad. Influencers are becoming more and more powerful with Brands and consumers. Consumers look to influencers for product recommendations and new brands. One easy way for brands to connect with influencers is through influencer agencies like Hire Influence & TapInfluence. These agencies make it easy for Brands to connect with a very specific audience even with a small budget. One of the best ways to make a product known is through a “social bomb.” This is where a brand contacts multiple influencers and has all of them release announcements about the specific product on the same day.
Importance of Video for SEO
Videos continue to be a key component of any SEO strategy. Since Google owns YouTube, Google will prioritize YouTube videos in its search results, which is why having your videos showcased on Youtube is always a good idea for your video strategy. The more times you show up in a search, the higher chance you have of converting someone to a customer. Brands and companies will benefit from having fresh video content online. It’s also important for brands to monitor online video content. If users post a negative review, it’s important that the brand respond to any issues in the comments. Social media and video marketing are not just a “set it and forget it” method, they involve a level of customer service and user interaction.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-01-18 18:39:362017-01-18 18:39:36The Best Video Marketing Trends for 2017
Sources:
How can companies react? Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”
Drone Video for your Campaign
