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Concepts Video Productions: “Deadly Scorpion” for Drug Free NJ

Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat. Cats don’t listen! But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ.

What is the most terrifying, venom filled creature that is the perfect metaphor for the toxins in the killer opioid Fentanyl?… A deadly Scorpion! Drug Free NJ’s mission is to educate and get everyone talking about the dangers of opioids. The NJ creative team at Concepts Video Productions developed a “killer” concept certain to attention of parents and children alike. We knew our message would get eyeballs on TV, social media, highway rest stop kiosks, mass transit signage, in classrooms and on a Times Square billboard.

“A scorpion’s sting can kill your kid. Fentanyl can kill all the kids in your neighborhood.”

Where did we find our “star”, the Scorpion? Executive VP Jon Calderaro had lived in Costa Rica where scorpions abound, but our budget limited us to the environs of NJ, so he and producer Marissa Ciancitto scouted NJ Exotic Pets in Lodi, NJ, where they found an abundance of scorpions and other venomous creatures.

Stock footage was not an option given the need for movement following the riveting storyboard created by Art Director Scott English. Thanks to the superb skills of scorpion handlers Megan Betracca and Salvador Galdamez, we were able to film a large scorpion on a white cyc and green screen in the Exotic Pet store. While the scorpion was initially shy, we like to think it warmed up with our DP David Kaptein’s jokes. Soon the scorpion was creeping our greenscreen runway just like a true movie star.

Senior Editor James Nolan and our Post-Production team started Pre-Viz. While we had some success with Blender animation renders, we determined there’s nothing like the real movement of a scorpion. Their unexpected movement leaves you on the edge of your seat. Our post-production team was able to “cut out” the scorpion and graphically superimpose it on the tombstones containing the likenesses of the young opioid victims of the deadly toxin Fentanyl.

To pick the right scorpion performance, it meant leaving a treasure trove on the cutting room floor. These predatory arachnids are fascinating and deserve a long-form show. For VFX Compositing we employed the Maxon and Adobe Suites to light wrap the scorpion in the cemetery environment. Although the topic is heavy, creating scenes from scratch is a post-production pleasure.

The percentage of overdose deaths due to fentanyl is alarming. No one should lose a loved one to this. We wanted to make sure we hammered this home. The scorpion embodies the scary public health emergency, fentanyl, and we connect it to the somber imagery of teen gravestones.

Between the detailed filming in an exotic pet store and the remote location of the Boonton cemetery, it was a most intense experience. Given the lifesaving message, it’s one of the most gratifying ones. We sincerely hope this video can prompt discussion and raise awareness about the danger of fentanyl.

CLICK TO WATCH CAMPAIGN

www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com

Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

March 21, 2023/by Marissa Ciancitto

Articles, Digital Content, Marketing, Social Media

The Convergence of Digital Marketing & TV

Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales.

It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers' recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.

Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions.

The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience.

Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.

www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com

Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

January 18, 2023/by Marissa Ciancitto

Articles

Halloween Tricks & Treats!

With Halloween right around the corner, you may be preparing to host a spooktacular Halloween party. Hosting a party can be a lot of work. From decorating the outside and inside of your house, preparing food and drinks, and planning fun party activities, it takes quite a lot to be the head witch in charge. That’s why our team at Concepts TV is excited to share some of our favorite products we’ve produced for a variety of our scariest clients!

An important part of being a great party host is the food you serve for your guests. With All Star Marketing’s Clever Cutter, you can serve spooky snacks with ease. The two-in-one knife and cutting board device can slice a wide range of foods in seconds. Two spooky snack ideas by Clever Cutter include Spider Cakes and Apple Monsters. With Clever Cutter, the black licorice legs for the spider cakes can be cut in half with ease, and the strawberry tongues for the apple monsters can be cut perfectly thin. “Wow” your guests with hauntingly good snacks in half the time with Clever Cutter!

When it comes to decorating for Halloween, it seems like all the focus typically goes towards making the outside of your house look like the most haunted on the block. But what about the inside of your house? With Ontel Products’ Glow Candles, you can make your home spooky on the inside too! Made with LED lights, the candle stays cool to the touch, making it safe to have around trick-or-treaters and party-goers alike. Glow Candles come with a remote control featuring 12 color options and illumination adjustment, perfect for matching to the colors of your Halloween party and keeping the lights dim for a spooky effect.

Want to make your Halloween party unforgettable? Try Southern Telecom’s Karaoke Duet, the fun, easy, and wireless way to bring your party guests together. The microphones connect to your phone via Bluetooth, so you can sing along to your Halloween party playlist with friends! With buttons for microphone volume, music level, and an option to add reverb, you will be sounding scary good.

Decorating for Halloween can be a hassle. Untangling wires for spooky lights can take hours, and those spider web decorations on the front bushes get ruined in the weather. Want a decoration that is easy to use and won’t take hours to set up? Try TeleBrand's Star Shower Slide Show! Simply set up the device in your front yard, insert the slide of your choice, and watch the animations dance across the front of your house. The Star Shower Slide show is a unique way to get in the Halloween spirit, and your house will definitely stand out from the other haunted houses on your street!

Click to Watch:

The Best Zombie Video From

Concepts TV!

October 27, 2021/by Marissa Ciancitto

Blog, Medical Video, Pharmaceutical, Production Company, Video Marketing

Concepts Video Awarded the Silver for Excellence

TOWACO, NJ – (November, 15^th, 2017) – Concepts Video Productions has received a Silver International CINDY award for their pro bono production of “It Starts with a Girl”. The CINDY award honors excellence in production value and message effectiveness. Over 9140 entries from around the world were judged, including websites, videos, commercials and infomercials.

“It Starts With A Girl” is a fundraising video that was shot on location at The Kripalu School in the Uttar Pradesh of Northern India. The video presentation was created to raise funds in an effort to break the cycle of poverty, child marriage and provide education for girls in rural India. The video has raised hundreds of thousands of dollars for the girls at The Kripalu School.

Jon Calderaro, Vice President of Operations at Concepts Video said, “I was very touched by the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Concepts Video Productions based in Towaco, NJ is one of the world’s most experienced producers of brandmercials and digital video content across all media platforms. Concepts Video has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies.

Since 1959, the CINDY Awards have been honoring interactive and linear media for both broadcast and non-broadcast applications. CINDY is an acronym for “Cinema in Industry” and originated by the Los Angeles based Industry Film Producers Association (IFPA).

For additional information, contact:
Collette Liantonio – President & Creative Director
Concepts Video Productions
www.conceptsvideo.com
(973) 331-1500
collette@conceptsvideo.com

November 15, 2017/by Rachel Leskanic

Articles, Medical Video, Pharmaceutical, Social Media, Video Marketing

Virtual Reality in Medicine

Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine.

Google Glass & Surgery

In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different countries by using Google Glass to stream a surgical training session.” Later on in 2016, Ahmed live-streamed cancer surgery in virtual reality that was filmed in 360-degree video. Virtual reality and advanced cameras are changing the medical industry for the better. Instead of one-to-one training, these technologies can influence hundreds of thousands of people.

Social Media

Ahmed didn’t just utilize virtual reality for doctor training, in 2016, he used Snapchat glasses “to record an operation in ten-second clips that were uploaded to his Snapchat story.” This received two million views and over 100,000 YouTube downloads. With this shift to virtual reality and 360-degree video, medical clients can utilize Concepts Video for all of their video needs. Instead of time consuming one-on-one training, Concepts Video can film and animate all of your medical needs for virtual reality in medicine.

Sources:

Virtual Reality Is Reshaping Medical Training and Treatment

November 13, 2017/by Collette Stohler

Articles, Social Media, Video Marketing

Choosing Channels: Brands Shift from Television to Digital

In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify and target a detailed demographic using online video without having to worry about a massive media budget.

Choosing a Channel

There has never been a better time for product marketers because there are so many different platforms to choose from. While these choices might seem overwhelming, it’s the perfect way to target your user demographic. If your products are geared towards younger demographics, marketers will want to look towards Instagram and Snapchat, products with great demonstrations may look to Facebook and Instagram, and products with a larger story can look to online video giant YouTube.

Influencers

Furthermore, marketers can choose influencers to market their products. These influencers are a much more affordable way to get your products in front of specific markets. For example, if you’re marketing a product to a new mother, you should also utilize Mommy bloggers and influencers for reviews of your products. These influencers will be viewed as much more trustworthy versus traditional advertising.

Sources

https://www.entrepreneur.com/video/303441#

November 6, 2017/by Collette Stohler

Social Media, Video Marketing

Companies Spending 2X More on Online Video Over TV Ads

Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5^th avenue advertising firm to purchase their media. Instead, companies are turning to the world of online video for their ROI.

Doubling the Spend

According to an article in Marketing Dive, companies are set to spend $135 billion on online video this year, which is about 2x the $71 billion companies will spend on TV. Social media is proving its profitability with the ability to target niche demographics at a fraction of the cost of television media buys. Concepts Video specializes in producing online video content for social media.

Online Video

We are officially in the golden age of video. The Magisto Report shows that “companies are embracing video marketing because their efforts can be easily scaled up and the content is effective at creating an emotional engagement while providing the easy delivery of digital advertising.” From short films to pre-roll advertisements, influencer marketing to how-to’s, video is king of the online world.

With the advancement in camera and phone technologies, the majority of adults living in the United States have the ability to become content creators. Marketing Dive says that, “as they produce more videos, companies are taking more of the responsibility in-house, with 64% of marketers saying they create content internally compared with 38% who use an agency.”

Sources

http://www.marketingdive.com/news/study-companies-spend-almost-2x-more-on-online-video-than-tv-ads/507541/

October 23, 2017/by Collette Stohler

Social Media, Video Marketing

5 Rules for Online Video Marketing

With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an art to video production. Here are 5 rules for online video marketing.

Have a USP: A unique selling point, or USP, is key to any campaign. What makes your product or your video unique? For example, if you’re selling a bra through video, what makes your bra stand out from the rest? Does it stick on and not require any straps whatsoever? Does it produce unparalleled cleavage? Figure out what your unique selling point is in one sentence and sell it!

Demo, demo, demo!: If you’re producing video content, remember one key idea: “Show, don’t tell.” Any salesman can talk about how great his or her widget is, but the great salesperson can show you. Concepts Video is king at unforgettable demos such as the Veggetti, Wonder Hangers, and BeActive. Wow your audience with a jaw dropping demo right from the beginning of your video and repeat it again and again.

Subtitles: Because most viewers are now consuming video content on a computer or via their phones, it’s important to place subtitles in the video. If someone is scrolling through his or her phone in a waiting room, in the office, or even in bed, they’re not watching the video with sound. While the visuals are key for online video marketing, you’ll still want to have your audio in a lower third closed caption.

Cover Photo: As consumers quickly scroll through their feeds, the only thing that stops them is something that is eye-catching. Make sure to have a professional photo that is bright, clear, and captivating as your cover.

CTA: Ultimately, your online video should have a clear call to action to convert your viewers into customers. Be sure to have some type of instruction that provokes a response in your audience such as “visit www.XYZ.com,” “call now,” or “click here.”

October 3, 2017/by Collette Stohler

Articles, Social Media, Video Marketing

The New Native of Advertising is Social Media

Native advertisements have been around for decades, but now, they have a new stage to shine. Social media is taking a large piece of the advertising market with in-feed ads, online video, and paid content marketing all creating a new type of marketing pie. According to Rapid TV News, display advertising will increase from $84 billion to $126 billion dollars by 2019.

Social Media

While some of the $126 billion accounts for overall digital media, a large portion of this digital spend will be in social media. According to Rapid TV News, social media is predicted to grow at a rate of 20% a year and online video is growing at a rate of 21% a year.

Advertising

Native Advertising

While TV commercials were out in the open, social media is a little more stealth. Native advertising and user generated content is king across social media platforms. While brands and users still need to disclose paid partnerships, products prefer the gentle touch across social media. For products looking to break into social media marketing, they should focus on storytelling instead of the yell and sell.

Source

https://www.rapidtvnews.com/2017091148764/online-video-social-media-driving-global-ad-growth.html#axzz4sNtq8OYO

September 18, 2017/by Collette Stohler

Video Marketing

Great Ideas > Big Budgets

Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors and smaller players have a chance to perform in the mass market.

Social Media

Social media marketing is low cost compared to television advertising. While there are still social media advertisements, the cost of entry is extremely low if not free. For example, if an inventor wants to get their product in front of their target market, they can look to Instagram. If said inventor created a lipstick line that lasts for 8 hours, this inventor or company could target “micro-influencers” to post about the lipstick. These micro-influencers are individuals that have up to 100,000 followers with a highly targeted and engaged audience. If this inventor was to pay 10 micro-influencers, they might spend maximum $10,000. If this inventor were to try to get his or her product on television, they would be looking upwards of $100,000.

Online Video

YouTube and Facebook have been enormously successful online video platforms for digital advertising. While television normally relies on high production value 30 second to 2-minute advertisements, YouTubers tell a relatable story without massive production dollars. While there is no guaranteed formula for a hit, viral videos and online video are much more cost effective than a traditional television advertisement.

Sources

https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/06/key-digital-marketing-trends-to-prepare-for-in-2017-2018/#60053d735d1b

September 12, 2017/by Collette Stohler

Social Media, Video Marketing

Why Your Product Needs Facebook Live

Live video rose to popularity in the 1980’s with the invention of QVC. 30 years later, there is a new live video player in town and it’s ready to promote products all across its platforms. Facebook Live has been around for a year and a half and it has shown its value to thousands of brands around the world.

Is Facebook Live the new QVC?

QVC has already adapted early to the Facebook Live platform, utilizing Facebook to sell their products digitally. 30 years ago, it was rare for an inventor to have the ability to sell his or her products on QVC. Now, everyone has the ability to stand on stage with Facebook Live. Inventors and companies from all over the world have the capability to digitally share their products on the web.

facebook-watch-online-video

Preferred Algorithm

Facebook has a specific algorithm for what shows up in your newsfeed. Facebook is trying to overtake the digital video giant YouTube, therefore Facebook is prioritizing video and specifically live feed for newsfeeds. This means, if you broadcast on Facebook Live, you have a higher chance of someone seeing your content vs. a post with a photo.

Clear ROI

In addition to converting sales, Facebook Live has the ability to tell marketers exactly where their digital dollars are going. Facebook insights have the ability to tell you exactly how many views there were on your video, the demographics of those views, and which views converted to a click.

Contact Concepts Video today to produce your Facebook Live video.

September 6, 2017/by Collette Stohler

Articles, Medical Video, Pharmaceutical, Video Marketing

Four Critical Steps to Explosive Video Marketing Growth

There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% - 300%.

Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.

Laser Targeting

It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone's life?

Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you'll be able to write and film video content which captures their attention and makes them feel like you're speaking directly to them.

Smart Marketing

The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media accounts and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.

Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.

Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.

Engagement

Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.

Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.

Ongoing Optimization

Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.

There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.

Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.

April 24, 2017/by Collette Stohler

Articles, Social Media, Video Marketing

How to Find the Best Copywriters

Finding the best copywriter is a challenge to advertisers all over the world. In the online world, finding a gifted writer should be easier now more than ever. After all, the digital age makes it possible to reach talent from around the world, but that is also part of the problem. Many people with a keyboard and a creative mind market themselves as copywriters. However, all the best copywriters have a few things in common: experience, eloquence, and ingenuity.

Copywriting and Scripting Services

If you select the correct copywriting agency, its staff will find the right copywriter for you. However, that requires that you spend precious hours finding the right agency first. Though there are hundreds of copywriting services floating around the Web, only a handful attract corporate-level talent.

When appraising a copywriting service, ask yourself one question, how much confidence in its writers does the agency have? If the agency can promise you'll be 100 percent satisfied with the result, you can be fairly certain the company has faith in the abilities of its writers. Concepts Video has over 30 years of successful copywriting experience.

Independent Search

An independent search requires you find candidates and then vet them. While this can be time consuming, recognizing a great writing talent is something almost anyone can do because, inherently, we all have the ability to recognize great prose. Companies like Upwork.com, Freelancer.com, and Fiverr.com all offer independent contractors offering copywriting services. While they may be cheaper than using an agency or production company, you’ll need to vet them properly so that you don’t waste your money or time on bad copy.

Here are the steps you can take when vetting a copywriter:

Look at Past Work

Ask for 10 writing samples. Whether you read each sample is irrelevant. If a writer can produce 10 pieces, that writer is experienced enough to consider.

Ask for a Sample Piece

If you find a writer that seems to have the experience you are looking for, ask for a sample piece on a theme or subject of your choosing. The best way to determine if a writer is worth their salt is to ask them to write about something they are unaccustomed to writing. Scrutinize this piece ruthlessly; if there’s a grammatical error or spelling mistake, then it’s likely they didn’t edit and review their piece properly.

Assess Writing Style

Find a great piece of writing — on the subject you chose for the sample piece — and read it. Then, immediately after, read your candidate's sample. How does it compare to the great piece? Does the candidate's piece flow or is it a grind to push through? Is it flavored or dull and bland? Is your candidate up-to-date or still writing like it's the 80s? Can the candidate paint a picture with words and illustrate with prose?

Check Word Choice, Timing and Rhyming

Does the candidate use obscure, complicated words (such as "coquette" and "adamantine") that are confusing, unnecessary, and frustrate and annoy the audience? Or does the writer use simple words that everybody can understand? For example, commercials and most popular news outlets are written at a 5th grade level.

Also, most commercials rhyme and have excellent timing with solutions and calls-to-action (CTAs). Check that the copywriter's previous work has good rhyming, as well as engaging and clever calls-to-action.

“Reading copy shouldn’t feel like reading a biology book. Good copy should captivate the reader and motivate them to take action.”

Great Copywriters Are Worth Their Weight in Gold

Great copy can capture a customer in a second. When Concepts Video has two minutes to make a customer choose a Bissel vacuum over a Shark vacuum, our expert copywriting and demonstrations quickly captivate consumers. By creatively explaining the benefit of products in an eloquent way, Concepts Video has made our customers hundreds of millions of dollars.

Great copywriters are invaluable for any business. They can get customers to pick up the phone or enter their credit card information after a 30-second commercial. When it comes to capturing customers, copywriting is always key.

April 10, 2017/by Collette Stohler

Medical Video, Pharmaceutical, Social Media, Video Marketing

How-To Videos Demo Big Sales for Pharma

Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos are now stepping in as their premiere educational tool.

How-To Demo Pharma

According to LabMate, “How to’ videos on their YouTube channel intended to demonstrate how to get the best results from various key ingredients in the pharmaceutical industry.

The series includes ‘How to’ information on applications such as Mixing Xanthan Gum and Dispersing Titanium Dioxide.” While these pharmaceutical topics are often difficult to understand, the how-to video is now simplifying challenging topics for years to come.

Leading the Pack

Silverson Machines Ltd are leaders in design and manufacturing, but now they’re also adding video production to their resume. According to LabMate, “producing video content to demonstrate and instruct how to get the best results in various applications when using a high shear mixer. Although Silverson have previously produced videos focusing on the capabilities and range of their mixing equipment, the new series of videos is intended to reach out to those who aren’t aware of Silverson and their mixing technology, to help them improve their processes and get the best yield from their ingredients with the help of a Silverson High Shear mixer. With over 70 years’ experience, Silverson are hoping to help a new set of customers with their mixing requirements.”

"How-To” Stay Ahead of the Game

While these how-to videos will place Silverson ahead of the tech pack, many companies aren’t far behind. Concepts Video specializes in creating how-to videos for the pharmaceutical, medical, and corporate industries that require expert communication and education for their customers in an entertaining and informative video.

concepts-video Sources:

https://www.labmate-online.com/news/laboratory-products/3/silverson-machines-ltd/new-series-of-lsquohow-torsquo-videos-released/42177

April 3, 2017/by Collette Stohler

Articles, Medical Video, Pharmaceutical, Video Marketing

10 Reasons why you need Medical Animation – Part 2

Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense. The medical industry often has to utilize diagrams, drawings, illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option as seen in Part I of our article.

Here is part 2 of our 10 reasons why you need medical animation.

6. Animation Can Be Used to Better Explain How a Drug Works

Following instructions on how to use the drug, a medical animation can also showcase how the drug performs in the body, so that the viewer can “see” what is happening when they take the drug.

7. Medical Animation Can Be Cheaper Than Using Actors or Models

A video marketing firm can quickly develop medical animations for you to suit your needs and budget, making it a more cost-effective option than having to hire actors or models.

8. Medical Animation Can Be Used for Training

Whether training future surgeons, physicians or other medical staff, medical animation can be key in ensuring proper and thorough training.

9. 3D Medical Animation Can Capture All the Details

Advances in video animation make it possible to show lifelike detail for a truly impactful animation.

10. Medical Animation Can Be Used for Online Video Marketing

Using videos and animations as part of your marketing efforts helps you gain an edge over competitors and attract new clients.

March 27, 2017/by Collette Stohler

Articles, Medical Video, Pharmaceutical, Video Marketing

10 Reasons why you need Medical Animation – Part 1

10 Reasons Why You Need Medical Animation

Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option.

Because animation an help improve memory retention significantly more than just a verbal or written explanation, it can benefit many medical professionals, facilities, pharmaceutical companies and other healthcare organizations. The following are 10 reasons why you need medical animation.

1. Pictures Will Always Beat Text for Retention

Think back to when you were first learning words like “apple” and “dog.” There were always pictures of the named objects to go along with those words, and for a very good reason. The human brain is very good at remembering pictures, illustrations and animations that are used as a visual aid. In fact, video or animation improves retention by over 50 percent. This is an especially important consideration in the medical field, where medical animation can be used to aid in several areas of training and disciplines.

2. Viewers Can Understand Animation Very Easily

Just as medical animation can aid in retention, so too can it help viewers to better understand a process, a procedure or any other area detailed in the animation, such as how blood cells travel through veins, or how the eyeball perceives its surroundings.

3. Animation Makes a Bigger Impact

Telling someone they have high cholesterol or showing them a picture of a clogged artery can be jarring enough, but show a medical animation of a clogged artery, and you’ve got a teaching tool with impact. It might be just the thing to make a patient truly understand the seriousness of various medical conditions.

4. 3D Medical Animation Can Be Used to Explain Surgical Procedures

A 3D medical animation can clearly describe how various surgical procedures are performed, such as a hip replacement. Having a better idea of how a surgery is performed can make it less worrisome for the patient.

5. Animation Can Be Used to Show How to Properly Use a Drug

The instructions on medication vials can sometimes be confusing and hard to read, and patients might not always remember each detail when told verbally. But a medical animation can help them better understand how to use the drug properly and aid in their retention of the instructions.

In conclusion, medical animation has come a long way, and now plays an important role in training, providing patient information, product marketing and more.

Sources:

https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000011frkqm2hmedduuj9tagnbno5

http://www.brainrules.net/vision

www.ghostproduction.com

March 21, 2017/by Collette Stohler

Articles, Video Marketing

The Future of Virtual Reality

First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation.

Spending Increase

According to an article in CNet, “Last year, spending on VR and AR amounted to $6.1 billion.” According to Tom Mainelli, IDC’s Vice President of devices and AR/Vr, said "On the virtual reality side, producers are quickly moving beyond games to create new content mainstream audiences will embrace.” Mainelli continued, "On the augmented reality side of the fence we're seeing commercial entities begin to more seriously evaluate the technology."

According to ZDNet, the research firm IDC says, “the AR and VR market will reach $13.9 billion in 2017, an increase of 130.5 percent over the $6.1 billion spent in 2016. What's more, AR and VR spending is expected to accelerate to a compound annual growth rate (CAGR) of 198.0 percent over the 2015-2020 forecast period, reaching $143.3 billion in 2020.”

Emerging Technology

With the video world changing at a rapid pace, It’s important for video creators to stay on top of emerging technology. According to Alfred Ng’s article featured in CNet, “Among the recent developments, HTC says it's creating a mobile VR device after the success of its Vive headsets. This week at the big Mobile World Congress show in Barcelona, Spain, Samsung is showing off a new Gear VR headset. VR also had some moments in the spotlight at the Sundance Film Festival earlier this year.”

Early Adopters

According to ZDNet, early adopters are “expected to contribute $6.2 billion on hardware, software and services sales in 2017.”

To stay on top of video trends, Concepts Video creates Virtual Reality video in its own in-house state-of-the-art studio. Stay on top of video trends by utilizing virtual reality in your next video campaign.

Sources:
Gagliordi, Natalie. “Virtual and augmented reality spending to reach $13.9 billion in 2017: IDC.” ZDNet. 27 February 2017. http://www.zdnet.com/article/virtual-and-augmented-reality-spending-to-reach-13-9-billion-in-2017-idc/

Ng, Alfred. “Really hot stuff: AR and VR spending to double in 2017.”CNet. 27 February 2017. https://www.cnet.com/news/augmented-virtual-reality-earning-13-billion-2017-pokemon-go-htc-samsung-gear-daydream/

March 6, 2017/by Collette Stohler

Articles, Medical Video, Pharmaceutical, Video Marketing

Examples of Great Video Testimonials

Tips for video testimonials

Testimonials matter because a viewer's brain can process a video 60,000-times faster than when only hearing or reading words. This medical video testimonial shows a very personal, authentic side that speaks to a viewer emotionally. Remember, testimonials don’t have to be complicated to be profound. They just have to be authentic.

Slack's video testimonial is a great example of showcasing the user experience in a very believable way, while also promoting the product in an organic manner. This video is not only funny and entertaining, but it’s also believable and authentic.

Here are 10 tips on how you can make your own medical video testimonial more believable.

1. Stay Away From Scripted-sounding Testimonials

The best social media videos are the unscripted ones. Even though your video production may need scripted audio, or prompts, try having your video hosts and interviewees practice a few times so that their words and testimonials come out naturally. If it doesn’t feel authentic, then it won’t look authentic to the viewers.

2. Humanize Your Characters

Whoever is giving the testimonial needs to be someone people feel they can relate to. Specify the speaker's name, age and occupation. Humanizing your subject will help viewers believe the authenticity of your testimonial. A great example is in this BeActive commercial where the testimonials are true users of the product, showcasing their testimonials as authentic and believable.

3. Use Ambient or Natural Lighting

Studio lighting and props have the disadvantage of looking rigged. If you can interview the doctors and nurses outside, on location, in their offices or even in a medical waiting room, you transport the viewer to the location, further enhancing the genuine nature of the setting.

4. Ensure Quality Audio

Even if you are using an iPhone, tablet or other small digital device for recording, you can still get clear, good-quality audio. Check your settings and get to know your equipment before filming.

5. Engage Your Viewers

When using professionals like doctors, your viewers will be looking for medical professionals who are engaging, warm and thoughtful. Be sure to have a doctor your viewers can trust trust and feel like they could schedule a consultation with.

Don't Go Overboard on "Salesy" Speak

Viewers can spot a hard-sell video advertorial and will be immediately turned off if something sounds fake. Your testimonial should sound like someone telling a good friend about a great product. This way, viewers don't even realize they are being sold on something. This essential point is part of the creative process that Concepts Video can help you with.

7. Keep It Short

People won’t keep their attention focused on something for too long. To make your interviewees more believable, you can edit their speech to just under a minute. Skip the pharmaceutical jargon and use simple layman's terms.

8. Zoom In

Many people are not familiar with medical devices. To give a good picture, don't be afraid to have your testimonial showcase the tiniest details of your equipment. If you are showing an internal device, a good illustrator can help make complicated concepts visually understandable.

9. Be Authentic

Asking for honest customer reviews is the best way to get content for your video testimonials. If users are not available for a video shoot, you have the opportunity to interview people by phone, including snippets of their testimonial with subtitles accompanying your soundbite.

10. Back Up Claims With Research

Scientists know that they need research data to back up their claims. The same is true for branded video content. If you can gather some research quotes and statistics, you'll have a better chance of your viewers believing your claims. A good testimonial will include numbers, figures, data and detail. Viewers won't want generalized assumptions. If you are showcasing medical breakthroughs and technology, give statistics and cite examples.

At Concepts Video, we can help you create successful brand awareness and tell your story in an entertaining and informative manner. We specialize in captivating audiences through well-crafted video content production.

February 27, 2017/by Collette Stohler

Medical Video, Pharmaceutical, Video Marketing

Health Technology Takeover

The doctor will see you now…on your computer. Technology is not only assisting healthcare professionals, but it’s now helping patients around the world. While doctor’s office visits take up time and money, technology is now making it possible for patients to see a doctor through their smartphone or computer. This health technology takeover is already starting to occur in households and doctors offices around the globe.

Skyping Doctors

According to a survey by American Well, “one in five consumers would switch to a doctor that offers telehealth visits.” For individuals who have a primary health care provider, “65% are interested in seeing their PCP over video. Parents with children under 18 are even more likely to say they’re interested, with 74 percent interested in seeing their PCP through telehealth. 20 percent of consumers are willing to switch to a PCP that does offer telemedicine visits.”

This job isn't always easy

By switching to video technology, patients and doctors are saving both time and money. Many people delay seeing a doctor because they think “it costs too much (23%), it takes too long to see the doctor (23%), they think the issue will go away on its own (36%), or they’re just too busy (13%)” (Ashford, Forbes 2017). While this doesn’t eliminate the need for in-person visits, not all ailments require face-to-face medical attention.

Video Content for Patients

While many consumers are switching to skyping their doctors, some patients still need to know how to administer drugs, prep for surgery, or take medicine. Skyping a doctor while administering medication may work for a short while, but doctors need to be able to streamline the process for the majority of their patients. With the advent of skyping patients, there is an increased need for doctors to create video content for patients.

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For example, a doctor can create original video content about surgery preparation and show this to patients via an online web portal. This video content educates the patient and can be replayed many times so that patients don’t miss important information. Patients are also able to share the content with family members who may be assisting in the surgery process by driving them to or from the surgery center. Concepts Video specializes in producing engaging content for medical professionals to streamline their medical process.

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For the full articles, please visit Forbes and American Well.

February 20, 2017/by Collette Stohler

Video Marketing

How to Boost Your SEO With Video Marketing

As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use. This report predicts that it would take one individual 5 MILLION YEARS to watch the amount of video that is reported to shared globally each month by 2020. This statistic has caused leading experts around the globe to predict that video is the medium of the future. With these colossal predictions, brands will need to spend more time developing video content for their customers and viewers if they want to stay current on the state of video. Let’s take a detailed look at how video content affects SEO and brand strategy.

How Video Content Affects SEO

When used correctly, video content can have a hugely beneficial effect on your site’s search rankings. Video is currently an underused medium, which means that you can get one step ahead of your competitors by including it in your brand strategy. Numerous brands are increasing their SEO rankings through “backlinking” to their videos. One of these very successful SEO videos was created by the company, Dollar Shave Club. This video had nearly 100k backlinks to it within a year of its posting. What does this mean for SEO? Google and other search “bots” will see these 100,000 backlinks and rank the site #1 in it’s search results.

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Additionally, videos can be very engaging for visitors to your site, encouraging them to stay and learn more about your brand, rather than hitting the back button and adding to your bounce rate statistics. Video is also highly shareable, which means it can help you generate buzz on social media. By constantly publishing interesting, useful videos, you can increase the number of people linking to your site, which has a direct effect on your site’s position in the search engine results pages. Along with social media platforms like Facebook, it is recommended to publish all videos to YouTube since Google ranks YouTube videos highly in its search results, allowing you to reach a wider audience.

It’s Easy to Get Started With Video Content for SEO

You don’t have to be a Fortune 500 company to create great video. In fact, even small businesses can create meaningful and engaging content. Firstly, it’s important to understand what would be beneficial for your customer. Is your target market potential customers looking for more information about a product, existing customers looking for how-to videos, or something else? One great example of a company relating to existing customers is DJI’s tutorial videos. Their product, the Mavic Pro Drone, doesn’t have any owner’s manual in the box. All their videos are “how-to” videos that can be found online. Since every new customer is likely to watch all of their videos, this increases their SEO rankings as well and in-turn generates more customers.

For a great example of a video relating to potential customers, take a look at this short-and-sweet video from pharmacy group Smart RX Systems. This video helps educate potential customers and consumers on this cutting edge product without boring them with pharmaceutical jargon. This video is a great use of animation as it simplified a complicated product for its viewers.

Concepts Video Can Help

Video marketing takes a multi-prong approach and thus, it’s a good idea to get help with your first foray into video marketing. Concepts Video can help you develop a video content marketing strategy that works in harmony with your SEO goals and overall brand vision. Why not get in touch today to see how we can help?

February 13, 2017/by Collette Stohler

Medical Video, Pharmaceutical, Video Marketing

Lights, Camera, Engagement – How Online Video is Changing Healthcare

Action, action! Read all about it! 2017 is the year of video marketing and the year has kicked off in full force. With more than 60% of marketers and small business owners increasing investment in video marketing this year, video is proving itself as the essential instrument for influence in 2017. One of the industries being affected by the increase in video marketing is the health industry.

Healthcare in Video

While many relied on articles for promoting information in the last few decades, video has now taken over as the key correspondent of information. Healthcare can be a dry and difficult industry to understand for laymen. AJ Agrawal, contributor to Forbes says, “the reason people are drawn to videos is the ability to visually understand specific topics. This clearly works well for health industry startups where everything from various wellness and medical conditions can be explained in an easier to digest way illustrating how a new product or service can work for a health-related problem.” Concepts Video has created dozens of how-to medical videos, clearly demonstrating how a product works in an entertaining and informative fashion.

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Why Video?

Agrawal says, “besides using new formats and types of video production you’re your health industry startup, your video marketing campaign has to focus on the same things your other content marketing tactics have done if they are to resonate with your audience, build trust, inspire them to share it, and have them return again and again to you as their expert.” Concepts Video has relied on a winning formula for TV commercials for years so it’s no wonder that we have adapted our engaging prescription for online video.

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What Types of Video Should We Use?

With an ever-changing environment of platforms, it can be confusing as to what types of videos companies should be producing. Agrawal advises, “whether it is live streaming, an ephemeral video, or an animated video, your video content must show that you understand and have identified your audience’s health-related problem and pain points. Then it must educate them and provide an effective solution. Finally, include a call-to-action that incites urgency and pushes them to act on what they see in the video.”

Concepts Video is a leading expert is creating influential videos for the healthcare industry that drive sales with a compelling call-to-action.

See the rest of the article from Forbes here and check out the Infographic below from Animoto!

February 6, 2017/by Collette Stohler

Articles, Social Media, Video Marketing

Marketing to Millennials

While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In this recent article, Oren Boiman discusses how important video marketing is for any company.

Per Oren,

“There are countless reasons why video should be central to your marketing strategy. The biggest one is that the millennial generation does not grant trust easily, nor to many. Video fits with the way millennials experience the world: highly visual, easy to consume, personal and experiential.”

This means that video marketing and video content are becoming more important than ever. With this increased screen time and resistance to “old school” ads like billboards or pop-up ads, video content is becoming critical for any brand. If you want to get a portion of the millennials spending on your product, then video content should be a chief component of your marketing spend.

Marketing to Millennials with instagram Video How can companies react? Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”

This means brands need to look outside the normal video content of commercials or web videos. Videos like “Tasty” food videos, how-to videos, and product review videos are all great ways to get product in front of the eyes of customers. At Concepts Video, our in-house studio allow us to shoot any needs for our customers; kitchen shots, white cyc, or on-site video. Our in-house editing suite allows us to turn projects around quickly to keep up with the attention span and changing consumer landscape of millennials.

Like Oren said, “In the end, the process of finding your video strategy is much like buying a house.” At Concepts Video, our expert Creative Team can help craft and develop a winning video strategy for any brand.

See the rest of the article Here

January 24, 2017/by Collette Stohler

Medical Video, Pharmaceutical, Social Media, Video Marketing

The Best Video Marketing Trends for 2017

Our social stories of 2016 have come and gone and we’re full “stream” ahead into 2017. While social media trends seem to be shifting by the minute, there is one category that has firmly planted itself across all of our platforms and that’s video. 2016 has proved that the world of video marketing is growing at an exponential rate and marketers are trying to get a “reel" piece of the video investment puzzle. Video marketing is one of the best ways to create awareness and generate new sales. Let’s take a closer look at why video marketing is well on its way to becoming a big business player in 2017.

Facebook Video

The current question in the world of social media is, “who will be the video King?” Youtube reigned for multiple years, but now with Snapchat, Instagram, and Facebook all battling for the crown, creators and brands are constantly testing new strategies and platforms to see which platform will deliver the best return. At this point, Facebook and Instagram’s algorithms are prioritizing video over all other content with live video as first and foremost in feeds. What does this mean for big companies like Merck, Johnson & Johnson, Ford, and General Mills? It means more user generated content. For example, Cheerios is using videos from a popular vlogging family with quadruplets baby girls. This video shows the 4 girls making a big mess in the family room as they dump the entire box of cereal onto the family room floor. It’s unknown if this is a sponsored post, either way it’s an entertaining video that features the product without feeling like an ad to the viewer.

Live Streaming

Many brands are developing live video strategies for 2017 for Facebook, Instagram, and Twitter. The problem is that most companies don’t have an in-house production team and thus are struggling to get regular content while working on their day to day tasks. Ford had a successful campaign where they hired a rugged actor to create a Facebook live video highlighting the backup camera of their new trucks. Ford was able to have an authentic video of their product that wasn’t overly produced. Since this didn’t look like a normal commercial, viewers didn’t click off of it like they would a normal commercial. This Ford video had the feel of a personal friend showing the consumer his new truck. There wasn’t a huge camera crew or an expensive Red Camera rental. The Ford commercial was entirely shot with a hand held phone. At Concepts Video our Social Media team can offer strategy development and filming for live video feeds.

How-to Videos

As people continue learning everything online, companies will begin to move their how-to videos where the eyeballs are - online. Youtube has become the place for “unboxing” and review videos. These videos not only help customers with questions about how to use a product they also convert potential customers into actual customers by thoroughly informing them before they buy. From drones to doll houses, every product has some type of unboxing video. Some popular Youtubers gain most of their followers solely through unboxing and review videos. Brands are tapping into this by sponsoring or giving product to these influencers, who can guarantee that a certain number of people will watch their influential videos. Other companies create their own how-to videos so that they can control the creative aspects of the video.

Drone Video

Drone video can make any amateur video look like a professionally produced studio movie. Drone video allows users and producers to capture breathtaking shots for a fraction of the cost. At Concepts Video, our drone team is constantly testing the limits of our drones. The usage of drones can be used for more than just a tropical travel video. In the first years of consumer drone, it was difficult to fly drones indoors with even the best of pilots. Now with new drone sensor technology, even a beginner can fly indoors (Assume at your own risk). This will make it easier to get establishing shots of factories, homes, gyms, or even office space to use in promotional footage.

Best video marketing trends Drone Video Drone Video for your Campaign

More Mobile

While we all love watching a movie on the big screen, most of us are spending more and more time on the small screens, aka our phones. This means that marketers need to ensure that their video content is mobile friendly. Most customers’ days are filled with an overwhelming amount of content. Video content is like a breath of fresh air to consumers. Eye catching videos like Tasty videos where recipes are simplified to a short 45-second video are a great example of this. At Concepts Video, we created short simple foodie videos for the Clever Cutter which helped build brand engagement and earned nearly 4 million views.

More Influencer Marketing

With the ever-growing amount of content and advertisements, it's difficult for brands to get in front of consumers without appearing like an ad. Influencers are becoming more and more powerful with Brands and consumers. Consumers look to influencers for product recommendations and new brands. One easy way for brands to connect with influencers is through influencer agencies like Hire Influence & TapInfluence. These agencies make it easy for Brands to connect with a very specific audience even with a small budget. One of the best ways to make a product known is through a “social bomb.” This is where a brand contacts multiple influencers and has all of them release announcements about the specific product on the same day.
Best video marketing trends Influencers

Importance of Video for SEO

Videos continue to be a key component of any SEO strategy. Since Google owns YouTube, Google will prioritize YouTube videos in its search results, which is why having your videos showcased on Youtube is always a good idea for your video strategy. The more times you show up in a search, the higher chance you have of converting someone to a customer. Brands and companies will benefit from having fresh video content online. It’s also important for brands to monitor online video content. If users post a negative review, it’s important that the brand respond to any issues in the comments. Social media and video marketing are not just a “set it and forget it” method, they involve a level of customer service and user interaction.

January 18, 2017/by Collette Stohler

Articles, Blog

Lights, Camera, SOCIAL MEDIA!

Written by Catarina Neto

We may be masterminds in Direct Response Television, but using social media takes a whole different skill set. Concepts TV can help your brand reach its greatest potential simply by knowing the ‚“best times to post” across select platforms (Facebook, Twitter, Instagram and LinkedIn). According to HubSpot, the best times to post for Facebook are as follows:

The best times to post on Twitter:

The best times to post on Instagram:

The best times to post on LinkedIn:

Knowing the appropriate times to post for optimal viewership is the first step in gaining brand recognition. The second step is to know how often to post before it gets ‚“annoying”. Don’t waste your time thinking, ‚“the more, the better”. I recommend sticking to a few posts that contain impactful content. According to eClincher, the ideal amount to post on Facebook is a minimum of 5 per week (one per day) and no more than 10 per week, while limiting it to one per day on the weekend.

Twitter is a different story. Tweets tend to get lost and overthrown by others tweeting, so tweet like there’s no tomorrow! The lifespan of posts on Twitter are significantly shorter than on Facebook. If 2 hours have gone by, your post will be long gone into the abyss. Due to the large range of frequencies and time zones, the appropriate amount to tweet on Twitter according to eClincher is 4-15 times per day (including retweets). Sharing similar content multiple times per day allows your followers to view it before it vanishes.

Instagram is easy to use and intriguing to scroll through. Since Instagram is more about visually appealing content, be sure to share ‚“behind the scenes” photos and/or videos of what happens within a business. According to a Union Metrics study, brands post an average of 1.5 times a day, but don’t be afraid to exceed that it all depends on the brand. Union Metrics states, ‚“Stick to a regular posting schedule, but generally don’t post more than a few times a day. One or two great posts a day is better than 10 mediocre posts.”

LinkedIn is sought to be the ‚“back up” social platform of choice, but think again. According to Buffer Social, LinkedIn is just as important as Facebook and posting a total of 20 times per month is key (once per weekday), but avoid weekends. Business professionals tend to favor LinkedIn over other networks in order to cater to a more professional audience for the ideal engagement.

Moving on to topics of interest how can a target audience find your brand? By using Hashtags’. According to Dictionary.com, a hashtag is, ‚“a word or phrase (on social media websites) preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.” In plain terms, a hashtag helps viewers find photos, videos, and information pertaining to topics of interest. When posting across social media, be sure to use multiple #hashtags’ as a tool, so that potential followers can find your brands’ content more easily.

Don’t have time to post every single day? Hate having to juggle all your social networking platforms individually? Using Hootsuite, a helpful social media managing tool, allows users to schedule posts in weeks even months in advance. It also provides analytical reports for each social platform and access to engage with audiences all in one place. With the busy schedule of productions here at Concepts TV, using Hootsuite at least once a week has definitely helped plan posts for weeks ahead.

Next time you think about posting across Facebook, Twitter, Instagram, or LinkedIn keep in mind when to post, how often, and the helpful tools for successful social outreach. Get noticed and make a difference with the content you share without being irritating. Be sure to check out Concepts TV’s social platforms:

Facebook
Twitter
Instagram
LinkedIn

June 15, 2016/by Webmaster

Articles, Blog

The Best Selling Drug on the Market: Online Video

There is a new drug on the market that is the biggest moneymaker yet to date. Crushing the numbers of Viagra in 99, this drug is proven to increase sales, influence buyer decisions, and create brand loyalty. With more clicks than a Kardashian and more smiling faces than Cialis, this new drug is quickly increasing web traffic, building brand loyalty, and establishing itself as a game changer and thought leader in the world of Pharmaceuticals. What is this magic drug you ask of? None other than online video!

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Today’s customer uses online video for just about everything. From learning the latest hairstyle to buying a car, online video is one of the biggest influencers on buyer decisions. When a customer lands on a page, they don’t want to read about your product. In 2016, customers want to be entertained via online video. According to Cisco,, “consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.”
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Marketers are taking note, with “64 percent of respondents indicated video content will dominate their strategies moving forward” (Brafton). Online video can include how-to videos, tutorials, infotainment, advice videos, and product demonstrations.

Better SEO: While purchasing ad space online is a proven way to complete your ROI, joining social media and video together makes for the greatest organic reach. Google, the largest search engine in the world is the owner of YouTube, the second largest search engine in the world. Using video can easily boost a pharmaceutical companies search ratings, promising you more organic (unpaid) eyeballs for your videos. Make sure to include a clear call to action and/or link that drives the viewer to take action in the sense of clicking through to your site.

2. Teach with Entertainment: Consumers are educated individuals and they’re jaded to the typical slice of life advertisements they see on television. When it comes to influencing buying decisions and capturing a lifelong customer, Pharmaceutical companies need to provide unique, useful information in an entertaining way. GlaxoSmithKline’s YouTube channel is filled with engaging informational videos on a wide variety of subjects. GSK takes a typically boring subject like research and transforms it into an entertaining video with their “Finding New Ways to Fight Antibiotic Resistance.” By telling their own personal story and utilizing quick cuts and graphics, GSK completely renovated the way to communicate an issue. These educational videos create brand awareness with an up and coming young demographic.

3. Influence Buyer Decisions: If you want to acquire customers and influence buyer decisions, you have to go where the eyeballs are; in 2016, that is online. People don’t want to read long editorials or blogs. They want their information with the click of the button and they want it conveyed in an entertaining, captivating fashion. They’re also getting information in different ways than ever before. People are going to YouTube and Facebook for their news, scrolling through Instagram for entertainment, and getting almost all of their information through their mobile devices. The Pharmaceutical industry has an opening in the market and an opportunity to influence buyer decisions by using persuasive and compelling videos across mobile-friendly platforms. Videos should be optimized for mobile phones, tablets, and iPads, and live across all social platforms as well as a company's website to elevate customer acquisition.

While optimizing for all these platforms can be laborious and time consuming, it’s stretches the use of any one video. At Concepts Video, we specialize in optimizing videos across all platforms with our editing team. Instead of only getting a few thousand videos on one platform, with our “Social Media Edit Package,” we optimize your video for each platform to ensure proper viewing and expand the video’s reach beyond the normal commercial’s reach.

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4. Non-Audio Video: We’re not talking about black and white videos made before “talkies.” We’re talking about creating video content that can be viewed without sound on a Facebook or Instagram feed. Many viral videos are made with eye-catching scenes and simple, yet educational subtitles. These videos are great for viewers to watch while on their commute to work or in an area where audio cannot be used. This format pairs perfectly with Facebook’s new automatic video feed. Once a user watches one video, another is queued and starts automatically after the first. This automatic player is great for video ads as users tend to watch video ads as much as viral videos. These sound-free videos are shared easily and can generate millions of organic views.

5. Make it Professional: With the rise of video content, your videos need to stand out from the rest. You need to hire a professional production company that can properly light, hire talent, and edit your story so that it clearly conveys your message without being distracted by poor production quality. When an individual reads a brochure, he or she only retains 10 percent of the information 72 hours later, according to Business 2 Community. In video's case, the retention rate is 68 percent. Everyone retains information more easily through visuals. Johnson & Johnson’s YouTube channel is filled with entertaining, informative, and professional videos. Their “Distinctly Dad” film has almost 1,000,000 views on YouTube and places the Johnson & Johnson in households without yelling and selling.

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6. Turns a Story into Conversion: How can a Pharmaceutical company connect with their customers without alienating them online? By including a story! How can your company become relatable? When GlaxoSmithKline created their YouTube channel, GSKvision, they loaded their channel with patient stories and short films offering nutritional and wellness advice. By sharing real life user testimonials, they are able to share the benefit of the product and the story behind it, and thus, earn the valuable trust of their consumers. This alternative method of gaining consumers can pay limitless dividends as entertaining and emotional stories will be shared and watched organically.

7. Stop Selling, Start Educating: Having a clear call to action at the end of a video will drive traffic and sales to your website, but it must be done in a non “yell and sell” fashion. Consumers are weary of buy now buttons and can see right through an overzealous sell. By displaying concise, targeted, entertaining video that is short in length, Pharmaceutical companies can drive traffic to other parts of their website, acquire email addresses, and build lifelong customers. The world of online video means that Pharmaceutical companies need to take an informational and educational approach and stay away from the sales pitch.

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8. Video Annotations: When creating a video, it’s important for Pharmaceutical companies to overlay clickable text on a YouTube video to give the viewer easy access to a website or other pertinent information to keep the viewer fully engaged. Renovate products, special offers, frequently asked questions, and interactive links to keep articles fresh. Even better, include an email capture to capture precious email addresses and interact with customers. One of the most searched topics on YouTube is “How-to” videos. Many companies like Johnson & Johnson, GlaxoSmithKline, and Eli Lilly have developed themselves as influencers by generating free informational videos for their users. These videos build trust with users and generate more brand awareness.

9. Build Customer Service Through Content: Let’s face it, between all of the news stories and television advertisements, it is hard for consumers to fully trust Pharmaceutical companies. There is one way to change that – through video. There is a new way to build customer service and that is through content. When made in an entertaining way, video allows businesses to have a conversation with their user. There is a new way to build customer service and that is through content. Provide your customers with pertinent, helpful information and you will have a place in their hearts and their wallets. Make it easy for users to find answers to new products with simple “How-to” videos. Users are more likely to watch a “how-to” video from the manufacturing company than another user. Eliminating any confusion and headaches will make a happy and loyal customer.

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10. Shareable: Extra! Extra! Read all about it! Sharing is the new word of mouth marketing. By creating an engaging, entertaining, and informational video for viewers, they can easily share this video with their friends. Instead of spending precious ad dollars on television, creating a viral video can organically reach millions. When Concepts produced a video for the product Woof Washer, we placed the video on Facebook. Because of its jaw-dropping demos, the Internet went crazy over. It was shared so quickly that in a week’s period, the video was viewed over 66 million times. Pharmaceutical companies have an opportunity to create videos that users will share with their friends, boosting their organic reach and unpaid acquired customers.

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All photos from https://pixabay.com/

Sources

Brafton. “Survey Says: Marketers Increase Social & Video Content Budget.” 16 April 2013. http://www.brafton.com/news/survey-says-marketers-increase-social-video-content-budgets/

“Cisco Visual Networking Index: Forecast and Methodology, 2014-2019 White Paper.”

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html

Long, Courtland. “Why Video is a Compelling Pharmaceutical Marketing Tool.” Oct 8, 2013. http://news.medterasolutions.com/integrated-marketing/why-video-is-a-compelling-pharmaceutical-marketing-tool

Trimble, Chris. “Why online video is the future of content marketing.” The Guardian. 30 July 2015. http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online

“Video in the C-Suite: Executives Embrace the Non-Text Web.” Forbes. http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

May 10, 2016/by Collette Stohler

Blog

Marketing Health and Wellness Since 1983

Concepts Video - Marketing Health and Wellness Since 1983.
Choose Concepts Video for all of your healthcare video needs.
Take a look at our new demo reel below:

April 21, 2016/by Collette Stohler


			
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			  Collette Stohler2016-04-21 11:55:422016-04-21 11:55:42Marketing Health and Wellness Since 1983

Articles, Blog 	MUSE NYC 2016 Shines as an Evening of Healthcare Video and Innovation				
MUSE, curated by Klick Health, is an inspirational gathering where healthcare thought leaders, healthcare video artists, and technological innovators happily collide through presentation and conversation.  The most recent MUSE NYC 2016 occurred on March 31st at Center548. The lineup of speakers was superb:  Leerom Segal, Klick Health CEO, Ron Fournier, political columnist, Louie Schwartzberg, award-winning filmmaker, Claire Wineland, Seventeen Magazine’s “Power Teen,” Dr. John Brownstein, professor and health innovator, Susan Bennett, original voice of Apple’s Siri, Professor Marc Edwards, Flint Michigan warrior, Dan White, celebrity magician, and Arianna Huffington.

If your focus includes compelling visual storytelling, Louie Schwartzberg’s jaw-dropping time-lapse cinematography particularly resonated.  Schwartzberg reflected on our collective human need for absorbing the visuals of unfiltered nature.  Screening pure wildlife videos can be healing, and there is an opportunity for such videos to be broadcast much more widely throughout many hospitals, medical offices and other healthcare venues.
Here’s a sampling of Louie’s work:
Beautiful Time-Lapse Footage
Dr. John Brownstein
Another highlight of MUSE NYC 2016 can be attributed to the presentation of Harvard Medical School Professor, Boston Children’s Hospital Chief Innovation Officer, and Uber Healthcare advisor, John Brownstein, PhD.  “3.6 million patients across the US miss at least one appointment due to lack of access to transportation,” Brownstein cited, as he introduced Circulation, a new vision for non-emergency transportation.
Arianna Huffington
MUSE NYC 2016 densely packed in illuminating conversations on so many topics; this is only a small sampling.  Keynote speaker Arianna Huffington addressed the all-importance of a good night’s sleep.  A very interesting point that she brought up is that 75% of health is tied to lifestyle choices, only 25% to genetics. Obviously, there are many opportunities to teach people how to be healthier. Later, when Arianna exclaimed, “A good day starts the night before by getting enough sleep,” a majority of MUSE attendees wondered if they should run home for healing slumber, or temporarily disregard that wisdom and stay for the sounds of DJ Skratch Bastid.
 
James Nolan is Vice President/Senior Editor at Concepts Video, specializing in healthcare video marketing and post-production.
James can be reached at james@conceptsvideo.com
April 6, 2016/by Collette Stohler


			
					   
					   
					   
				  
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			  Collette Stohler2016-04-06 12:41:382016-04-06 12:41:38MUSE NYC 2016 Shines as an Evening of Healthcare Video and Innovation

Articles, Blog 	Why Pharmaceutical Marketing Needs Video Content: Part I				
Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer.  One of the easiest ways to vaccinate against confusion and give the consumer the right treatment is through online video content.  While everyone loves online videos, whether it is cats playing with yarn or corgis chasing a ball, reading statistics about online video content may be a tedious and tough pill to swallow.  If you want to feel better in the morning about your pharmaceutical marketing, then take a few of these and call us in the morning.
 
64% More likely to buy a product after seeing a video

Online videos are the perfect antidote for poor pharmaceutical sales. Users are 64% more likely to buy a product after seeing a video; therefore, your company site should be 300% more likely to have online videos for all of it’s products. While most products purchased online are simple consumer products and not prescription drugs or healthcare products; all consumers are going online to educate themselves about any purchase, online or offline.  Be it a purse, t-shirt, or new blood pressure medication, online video is the key source for consumer education.


Credit: Animoto
25% of consumers lose interest in a company if the company doesn't have online video

As exciting as reading another double-blind study, a website without any video content will have your patients sleeping faster than Ambien or Lunesta.  Give them a virtual dose of Modafinil with some new video marketing.  At Concepts Video our content is designed to be entertaining while also, informative.  Without any video content, 1 out of every 4 visitors will lose interest in your company and you will lose potential money in your pocket.


Credit: Animoto
4x the amount of people would rather watch a video about a product than read about it.

Video content is more effective than homeopathic remedies with four times the amount of people preferring to watch a product video than read about it.  Everyone dreamed of movie day at school when they were a child and that same concepts applies to adults.  At Concepts Video we specialize in eye catching video and mesmerizing demonstrations that keep the user engaged.  That's why we have won over 100 industry awards.


Credit: Animoto
59% of consumers find it beneficial to watch a video twice before making a purchase

Twice! that's right! Nearly 60% of consumers will watch your wonderful online video two times before making a purchase.  This is because consumers want to research a product on their own before asking a doctor about it.  That means whatever you say in your pharmaceutical video is twice as important.  With 30+ years of experience and a team of editors, we guarantee your video will deliver positive test results.

 
Want to learn more about online video? Stay tuned for Part 2 on why pharmaceutical marketing needs online video content!
 
Methodology

Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto
March 29, 2016/by Collette Stohler


			
					   
					   
					   
				  
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			  Collette Stohler2016-03-29 12:58:132016-03-29 12:58:13Why Pharmaceutical Marketing Needs Video Content: Part I

Blog, Charity, Education, Interview, Women Empowerment, Women Empowerment Program 	Philanthropy Spotlight: India – The Great Before & After				
Concepts is in the business of the before & after. We've produced hundreds of commercials and infomercials where we showcase the success stories from our products. Those before & afters tell the personal story of that product. For example, a new mother who lost the baby weight using one of our fitness programs or perhaps how a couple reignited their relationship through weight loss. But what about when the team at Concepts undergoes an entire before & after? Well, that happened when Concepts traveled to India to shoot a pro-bono advertisement for a girls school.


Concepts is not only in the business of direct marketing, but we are strong believers in education and philanthropy. When we decided to fly a crew of 6 over to India to film an advertisement for The Kripalu School, a girls school in India. During our time in India, we had high hopes of creating change in the world. After all, education The Kripalu School is solely donation-funded and completely free for students to attend, positioning itself as a complete game changer in education in India. While creating video content to fundraise the school, we didn't expect that we would undergo such a strong before & after. We went over to India to change lives, and in turn, our lives were forever changed.


Jon Calderaro, Senior Producer at Concepts, was grateful for the opportunity to bring light and awareness to such hard working women. He said, "I was very touched by the girls at the school and amazed at the level of commitment from the teachers and those in charge. They are amazing people that are doing their best to make a difference and from what I can see its working. I felt really blessed to have been a part of this project and I hope in some way my involvement will contribute to making a difference."

Dana Conklin, Director of Production at Concepts, had a very personal experience while on set in India. She said, "one of the wow moments for me was when we were interviewing these young girls & we asked them what their favorite subject was, or what their favorite part of school was. This seemed to stump all of them   no one had an answer. It wasn’t until one of the older Indian women told me that these girls don’t understand those types of questions   because they do not have choices, and do not know what it is like to have a favorite’ anything. Coming from a country where dreams come true   this was hard to process. I knew when I was younger what my favorite subject was, who my favorite teacher was, what my favorite sports was, what my favorite lunch was, who my favorite classmates were   but most importantly, I knew I had choices and that I could be anything I wanted. I had a terrible pit in my stomach when I realized these girls don’t know what it’s like to have a choice. I hope this school not only educates them academically, but educates them worldly - giving them the choices they deserve."

In the brutal caste system of India, too many children are left uneducated, especially the young girls. All too often, these children don't have a choice of education. For the ones that attend The Kripalu School, they are making history. For once, these children are being educated to be able to make choices for themselves.


One of the most impactful parts for me was when we watched the school children of The Kripalu School sing together in an assembly. They were all lined up together, united, and empowered. They sang,
"May we all have pure intellect,

May we always desire to be ethical.

May we not be sad and not make others sad,

May we always have love towards all the living beings.

May we show the right direction to the one who is lost,

May we never have hatred towards anyone."

As the schoolgirls sang in hopes of an education, in hopes of a difference in their lives, in hopes of a better future, they in turn made the greatest impact on our crew. It was a gift to be in the presence of these girls because we know that with an education from The Kripalu School, they will change their lives. We went to India wanting to make a difference and left India having all had great personal change.


The transformation that we all went through was palpable and will forever stay with us. Stay tuned to the blog to learn more about our journey and about The Kripalu School in our upcoming video.
All photos by Roamaroo.com
 
March 25, 2016/by Collette Stohler


			
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			  Collette Stohler2016-03-25 10:51:202019-06-14 09:59:09Philanthropy Spotlight: India - The Great Before & After

Blog, Charity, Education, Women Empowerment, Women Empowerment Program 	Philanthropy Spotlight: Concepts TV Heads to India to Film Pro-Bono Advertisement				
Most of us have seen the advertisements on TV with doe-eyed children, staring into the camera, begging for your mercy and your help. Or perhaps you’ve heard the melody of Sarah McLaughlin and the dying breeds of poverty stricken animals around the world. These stories tear at your heart and beckon your soul to make a difference in the world; but two minutes later, you change the channel and go back to your life of normality, forgetting about the less fortunate and getting caught up in your own problems. Your boss emails, your significant other calls you, and you’re back into your own world, forgetting about all of those in the world that are less fortunate.

Having been born in America was a lucky draw of the straws. We were born with running water, a roof over our heads, access to medical help, a loving family, and most importantly, a public education system that provided free schooling. We grew up being told we could be whatever we wanted when we grew up. For so many in the world, they don’t have that luxury. They don’t even have a chance or a choice. So many young children know a future of slavery, child-marriage, and poverty. As an American, that world seemed so far away to us, until we visited the Kripalu School in Kunda, India. That visit to the Kripalu School changed the way we will look at the world forever.

We learned of the Kripalu School through work colleagues, who spoke of a school that was changing the way women are educated in India. We put together our television production team to fly to India and film a pro-bono advertisement to raise awareness and funds for this donation-funded school in India. We knew we were going to help a worthy cause, but we didn’t realize just how much this school was changing the future of the entire Indian populations for the better. We saw firsthand that an education and only an education would provide these women the knowledge, the safety, the empowerment, and the strength to end a cycle of submissiveness and despair.

On our plane ride to India, we were all handed local newspapers. These newspapers were filled with stories of gang rape and other horrible acts committed on women of all ages, but what was most disturbing was that many of these women were very young. Unfortunately for so many women in India, they have no chance at a future. They have no chance at fighting back. Unlike in America, all too often, a woman in India is seen as a burden and a slave. The girls in India are not told they can be anything when they grow up. All they know is that their lives will involve being married off at a young age and becoming the slave to their future in-laws. There is rarely an education, and there is almost never a choice at a future. The women in India are so often place in the position of a victim, but The Kripalu School is changing all of this, educating women to become empowered and emboldened individuals in charge of their own lives.

The Kripalu School takes girls from the tender age of four and educates them through college at absolutely no cost to the students. Because the school is run completely on donations, students from all caste systems and all parts of rural India can attend the Kripalu School. You don’t have to be blessed from a wealthy family to earn a good education. The Kripalu School is completely free for students, which means this gives them the opportunity to learn, to live, to help themselves, and to help their families. From the core studies of math, science, and language, to vocational studies such as cosmetology and computer science, The Kripalu School provides these girls with the foundation to build a life of their own, a business of their own, and a future they can be proud of. While most girls are sold to another family or married off in their pre-teen years, The Kripalu School is changing the entire presence of women in the country of India.

An education not only helps the individual students of the Kripalu School, but it helps their families and villages as well. One student said that the education she receives is far better than the paid schools that her brothers attend so she is able to go home and teach her brothers the subjects she learns at school. As these girls learn subjects in school and also learn the ways that women deserve to be treated, they pass along these gifts to their own families and villages. Through this education at the Kripalu School, these girls are changing the lives of future generations to come.

For the first time, girls have aspirations of growing up to be police officers, teachers, and doctors. These girls understand the gift of education that they have been given and they want to pass it along to future generations. They are the forward change in a backwards system. The students of the Kripalu School are not only changing themselves for the better, but also changing their nation for the better.

Stay tuned for a full fundraising video we produced on location to learn how you can change the future of India.
March 14, 2016/by Collette Stohler


			
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			  Collette Stohler2016-03-14 16:42:242016-03-14 16:42:24Philanthropy Spotlight: Concepts TV Heads to India to Film Pro-Bono Advertisement

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