Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat. Cats don’t listen! But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ.
What is the most terrifying, venom filled creature that is the perfect metaphor for the toxins in the killer opioid Fentanyl?… A deadly Scorpion! Drug Free NJ’s mission is to educate and get everyone talking about the dangers of opioids. The NJ creative team at Concepts Video Productions developed a “killer” concept certain to attention of parents and children alike. We knew our message would get eyeballs on TV, social media, highway rest stop kiosks, mass transit signage, in classrooms and on a Times Square billboard.
“A scorpion’s sting can kill your kid.Fentanyl can kill all the kids in your neighborhood.”
Where did we find our “star”, the Scorpion? Executive VP Jon Calderaro had lived in Costa Rica where scorpions abound, but our budget limited us to the environs of NJ, so he and producer Marissa Ciancitto scouted NJ Exotic Pets in Lodi, NJ, where they found an abundance of scorpions and other venomous creatures.
Stock footage was not an option given the need for movement following the riveting storyboard created by Art Director Scott English. Thanks to the superb skills of scorpion handlers Megan Betracca and Salvador Galdamez, we were able to film a large scorpion on a white cyc and green screen in the Exotic Pet store. While the scorpion was initially shy, we like to think it warmed up with our DP David Kaptein’s jokes. Soon the scorpion was creeping our greenscreen runway just like a true movie star.
Senior Editor James Nolan and our Post-Production team started Pre-Viz. While we had some success with Blender animation renders, we determined there’s nothing like the real movement of a scorpion. Their unexpected movement leaves you on the edge of your seat. Our post-production team was able to “cut out” the scorpion and graphically superimpose it on the tombstones containing the likenesses of the young opioid victims of the deadly toxin Fentanyl.
To pick the right scorpion performance, it meant leaving a treasure trove on the cutting room floor. These predatory arachnids are fascinating and deserve a long-form show. For VFX Compositing we employed the Maxon and Adobe Suites to light wrap the scorpion in the cemetery environment. Although the topic is heavy, creating scenes from scratch is a post-production pleasure.
The percentage of overdose deaths due to fentanyl is alarming. No one should lose a loved one to this. We wanted to make sure we hammered this home. The scorpion embodies the scary public health emergency, fentanyl, and we connect it to the somber imagery of teen gravestones.
Between the detailed filming in an exotic pet store and the remote location of the Boonton cemetery, it was a most intense experience. Given the lifesaving message, it’s one of the most gratifying ones. We sincerely hope this video can prompt discussion and raise awareness about the danger of fentanyl.
https://conceptstv.com/wp-content/uploads/2023/03/TimesSquare_Scorpion_LONGER_558x1928_march09pm424.mov.01_00_04_04.Still001.png5581928Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2023-03-21 16:26:232023-03-21 16:28:20Concepts Video Productions: "Deadly Scorpion" for Drug Free NJ
With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement, and sales!
Professional video content sets your company apart by helping you to share information in an entertaining way. We live in a digital world where online video content and TV commercials give your company a greater chance of cutting through the clutter, reaching wider audiences, and sharing your brand with the world.
With over 39 years in business, Concepts Video Productions has produced thousands of successful campaigns. Our team works with you through all aspects of the campaign from scripting and casting, production, and editing.
Whether you’re looking for genuine user testimonials, engaging animation, a how-to, or simply beautiful product shots, our team is ready to produce creative and personal campaigns that will not only attract customers to your company but keep them engaged.
In a media-heavy world, don’t let your company fall behind. Make sure to prioritize video production in next year’s budget and contact Concepts Video Productions to help you reach those goals!
https://conceptstv.com/wp-content/uploads/2022/12/Grey-Minimalist-Tips-Blog-Banner.jpg12602240Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-12-06 14:52:242022-12-06 14:53:22Importance of Including Video in Your 2023 Budget
Omnichannel marketing is the ideal marketing approach. This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more. Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve your ROI (Return on Investment). Brands are often forced to choose between different platforms due to financial constraints. The right video production company can produce affordable video assets that can be repurposed for a variety of platforms.
One of our clients, HealthyWage, came to us after 10 years of successful social media advertisements. They were looking to hit a larger demographic by adding television to their marketing plan while continuing their successful social media campaigns. Our team at Concepts TV Productions shot a variety of tv commercials and continues to edit those assets for their various marketing channels.
When Concepts TV shoots a TV commercial, we film enough to create additional video campaigns for your social media platforms, website, trade shows, retail presentations, etc. As a one stop shop full-service production company, we can supply you with all of your omnichannel marketing needs!
90 East Halsey Rd, Suite 105, Parsippany, NJ,07054
https://conceptstv.com/wp-content/uploads/2022/07/SUNSETTER_JM21_1331-scaled.jpg17092560Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-08-18 11:29:322022-08-18 11:29:32The Right Production Company For Omnichannel Marketing
Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years of experience? Have they had 69 million hits from a single online posting?
Do you want to risk your brand image by filming with a rookie? Why should they learn the art of online video on your dime?
And why would you film social media content (representing your precious brand) with a newbie without proven ROI? Are you really saving money? To what metrics do you compare your results?
A full-service production company and professional director know the importance of the details. Call to action. Prop selection and wardrobe. Size matters. Color matters. Perspective. Location scouting. Talent. Invest in a media production service with experienced content creators, expert photographers and lighting professionals and you’ll get your target ROI.
Online video production should be authentic... user generated content is vitally important for credibility. But never underestimate the value of working with professionals who know how to frame properly for the different digital formats, whether it be Facebook, Instagram, YouTube, or TikTok.
Your company needs video content – professional videocontent created by experienced video producers with an award-winning direct-to-consumer track record.
You’ll use that content for social media platforms, packaging, trade shows, websites, retail sales, POPs. Shoot once and re-purpose the content over and over.
The ability to aim and shoot a camera does not make a professional photographer, videographer, or content creator. Only trust the integrity of your brand to the professional video content creators.
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
https://conceptstv.com/wp-content/uploads/2022/04/bts_biosil_annette_6966b.jpg9021000Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-07-25 15:21:292022-07-25 15:21:29Why You Need Professional Video Content
Whether you're looking to create a digital campaign for a great product or a commercial for the next hot tourist location, Concepts TV is ready for takeoff!
The Concepts TV team most recently traveled to India to produce a video presentation for The Kripalu Girls School and raised funds as an effort to break the cycle of poverty while providing education for young girls.
Check out more of Concepts TV's global travels below!
https://conceptstv.com/wp-content/uploads/2022/06/TRAVEL1.jpg8931600Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-06-14 15:45:132022-06-14 15:53:50Concepts TV Is Ready For Takeoff!
I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may be, the storyboard serves as a much better blueprint for understanding visual content.
The layout of a commercial script typically appears as two columns. The audio dialogue or voiceover appears in one column and the visual descriptions, graphics and logos appear in the second column. A detailed script may also include music cues, sound effects, descriptions of animation, text graphics of salient features, prices, ordering information and director’s notes such as CU (close-up), MS (medium shot), WS (wide shot), Zoom In or Zoom Out. The timing of the script should adhere to the varying media buy lengths, such as 60, 30, 15 or 10 seconds.
However, as detailed as any commercial script may be, it is subject to individual interpretation. Since many persons find it impossible to "visualize", the written script is often subject to misinterpretation.
A good, detailed storyboard can avoid many issues that occur during the pre-production process. Graphic treatments, supers, logos, and animations are more easily understood. Colors come alive. The proposed wardrobe, props, sets, and talent can be illustrated and agreed upon prior to filming. A great storyboard will save time and money and help create a more cohesive team effort.
In conclusion, storyboards can help the marketing and creative teams agree on the direction of the creative approach and visual details. Surprises can be exciting but are very expensive when creating visual content.
Collette Liantonio
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
When Medicine Mama wanted to promote their bee-based products designed for intimacy, they chose woman owned Concepts Video Productions to create their digital campaign. The Concepts team assembled a variety of women of all ages and our women directors interviewed the users. The result was a series of genuine testimonials regarding the effectiveness of both V-Magic for intimacy and Sweet Bee Magic for dry skin.
These natural organic skin care creams were universally praised by women of all ages in our ‘closed set’ interviews and became the driving force behind the organic digital campaign.
In addition, tastefully produced digital ads were also created featuring the intimate moments when a moisturizer is vitally important.
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
https://conceptstv.com/wp-content/uploads/2022/04/vmagic-blog.jpg12001199Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-04-04 14:34:322022-04-14 15:20:47Woman Owned Company Produces Digital Ads
Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer for their all-new Triple Steel Collection. Utilizing only pre-existing still photography, Concepts created a powerful Amazon ad that performed for The Cookware Company.
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
Shooting commercials during the current crisis is challenging. Large camera crews, talent and production teams are unable to assemble. However, there are many ways in which a production company can still create commercials without creating a super spreader event.
Recycling old footage, using graphics for the entire commercial, creating animation, filming with an iPhone, and using stock footage from an online source are excellent production resources. We have even directed commercials remotely by Zooming talent and crews.
Use recycled footage to create a new opening or new product offer for an existing campaign. If new scenes are needed and you’re not a professional videographer, you can film using an iPhone on a 4K setting. Outdoor filming requires less lighting and is acceptable broadcast quality. When developing testimonials or product endorsements, producers send products to peoples’ homes and have the end users film their personal experiences on their iPhones. The director can even assist the end user via Zoom or simple FaceTime. Apple and other major brands have launched a series of commercials using these authentic clips of real people.
Using stock footage is another great way to create a commercial. There will be hours of online research involved in trying to select the best videos or stills for your commercial and there is a usage fee, but the quality is exceptional.
Another option is to produce commercials using all graphics or animation. A production company may also create its own YouTube channel, a popular platform. YouTube can provide a playlist with prior commercials organized by category like fitness, wellness, etc. New product introductions shot on an iPhone look more authentic.
Video-chatting has allowed us to “Zoom” cross country and international clients into our studio shoots. Clients can provide live feedback without risking travel. We produced various commercials by directing talent while they filmed scenes at home locations via video-chat. Get creative, stay safe and don’t let the pandemic stop you!
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
https://conceptstv.com/wp-content/uploads/2021/11/SUNSETTER_JM21_0805-scaled.jpg17092560Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2021-11-02 16:33:092022-04-14 15:25:00Filming Safely During a Pandemic
With Halloween right around the corner, you may be preparing to host a spooktacular Halloween party. Hosting a party can be a lot of work. From decorating the outside and inside of your house, preparing food and drinks, and planning fun party activities, it takes quite a lot to be the head witch in charge. That’s why our team at Concepts TV is excited to share some of our favorite products we’ve produced for a variety of our scariest clients!
An important part of being a great party host is the food you serve for your guests. With All Star Marketing’s Clever Cutter, you can serve spooky snacks with ease. The two-in-one knife and cutting board device can slice a wide range of foods in seconds. Two spooky snack ideas by Clever Cutter include Spider Cakes and Apple Monsters. With Clever Cutter, the black licorice legs for the spider cakes can be cut in half with ease, and the strawberry tongues for the apple monsters can be cut perfectly thin. “Wow” your guests with hauntingly good snacks in half the time with Clever Cutter!
When it comes to decorating for Halloween, it seems like all the focus typically goes towards making the outside of your house look like the most haunted on the block. But what about the inside of your house? With Ontel Products’ Glow Candles, you can make your home spooky on the inside too! Made with LED lights, the candle stays cool to the touch, making it safe to have around trick-or-treaters and party-goers alike. Glow Candles come with a remote control featuring 12 color options and illumination adjustment, perfect for matching to the colors of your Halloween party and keeping the lights dim for a spooky effect.
Want to make your Halloween party unforgettable? Try Southern Telecom’s Karaoke Duet, the fun, easy, and wireless way to bring your party guests together. The microphones connect to your phone via Bluetooth, so you can sing along to your Halloween party playlist with friends! With buttons for microphone volume, music level, and an option to add reverb, you will be sounding scary good.
Decorating for Halloween can be a hassle. Untangling wires for spooky lights can take hours, and those spider web decorations on the front bushes get ruined in the weather. Want a decoration that is easy to use and won’t take hours to set up? Try TeleBrand's Star Shower Slide Show! Simply set up the device in your front yard, insert the slide of your choice, and watch the animations dance across the front of your house. The Star Shower Slide show is a unique way to get in the Halloween spirit, and your house will definitely stand out from the other haunted houses on your street!
According to ABC news, the pandemic has led to a surge in pet adoptions and fostering. With pet adoptions hitting this all-time high, new owners are searching to find the best products for their new family members. Our team of pet lovers at Concepts TV is happy to share an array of pet products we’ve filmed for first-time pet owners.
For new cat owners, it can be difficult to see when your pet is feeling under the weather. But with Pretty Litter, the color changing crystals help monitor your kitty’s health by spotting problems early. Pretty Litter keeps your kitty healthy, your house clean, and odor-free.
As for dog owners, giving your dog a bath can be a challenge. If your new dog fears the hose or bathtub, you can use the Woof Washer 360 as a simple yet effective way to bathe your pup. It adjusts to any size dog and attaches to any hose, making it a great product to wash your new best friend quickly and easily.
As we make our way back to the office, leaving bored pets at home can cause havoc. The Cat’s Meow is the perfect toy to turn your mischievous kitty into a content cat with the touch of a button. It’s easy to set-up so you can let your kitty play night and day while you’re away. It really is ‘the cat’s meow’!
The pandemic has encouraged us to spend more time outdoors, but when you bring your pup along it often leads to messy and muddy paws. Now with Paw Shower, a simple way to clean your pet’s paws, you don't have to leave your best friend at home. You can enjoy the adventure while keeping your car, furniture, and floors clean.
Due to the Covid-19 pandemic, homeowners are turning to air purifiers to remove toxins and contaminants to protect their homes. Since our pets often carry pollutants and odors, it’s especially important for pet owners to improve indoor air quality. With NuWave’s OxyPure Air Purifier you not only remove airborne viruses, but also remove allergens, pet dander, and odors. A happy and healthy home makes for happy and healthy pets!
https://conceptstv.com/wp-content/uploads/2021/07/woofwasheranimation.jpg8721124Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2021-07-09 14:01:132022-04-14 15:34:08Pandemic Leads To A Surge In Pet Adoptions
In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end and the digital reign is beginning. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.
YouTube chief business officer Robert Kyncl said. ‚“We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube, bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”
While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.
What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.
https://conceptstv.com/wp-content/uploads/2017/12/Online-Video-Content.jpg450800Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-12-12 16:00:542019-05-24 14:36:59Online Video Pushing Original Content
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.
According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”
Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.
At Concepts TV, we specialize in multi-camera shoots for online video, television, and corporate videos.
https://conceptstv.com/wp-content/uploads/2017/12/Multi-Camera-Shoots.jpg14402560Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-12-12 15:48:422019-05-24 14:40:04Multi-Camera Shoots to the Masses
While the landscape of media may be shifting from television to digital and social, there is one thing that will never change: the demonstration. The demo has been one of the most valuable tools for storytelling and advertising for over 100 years. After all, any good advertiser knows that the number one rule is: show, don’t tell.
Seeing the Demo is Believing
This old adage is still very present in modern day advertising – no matter which platform it’s on. Any salesperson can strike up a reason as to why product A is better than product B, but that’s not believable. More so, if something isn’t believable (or true), then it’s not going to be purchased.
The demonstration clearly cultivates that aha-moment, the time when a spectator picks up the phone, a scroll turns into a click, or a viewer turns into a customer. Potential customers don’t want to be told why something works, they want to see it for themselves. Customers want to be able to make the decision themselves – not be told what to do. Let the product benefits do the talking through a clear demonstration.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-21 11:42:592017-11-21 11:42:59Online Video: The Art of the Demo - Part I
In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify and target a detailed demographic using online video without having to worry about a massive media budget.
Choosing a Channel
There has never been a better time for product marketers because there are so many different platforms to choose from. While these choices might seem overwhelming, it’s the perfect way to target your user demographic. If your products are geared towards younger demographics, marketers will want to look towards Instagram and Snapchat, products with great demonstrations may look to Facebook and Instagram, and products with a larger story can look to online video giant YouTube.
Influencers
Furthermore, marketers can choose influencers to market their products. These influencers are a much more affordable way to get your products in front of specific markets. For example, if you’re marketing a product to a new mother, you should also utilize Mommy bloggers and influencers for reviews of your products. These influencers will be viewed as much more trustworthy versus traditional advertising.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-06 22:13:212017-11-06 22:13:21Choosing Channels: Brands Shift from Television to Digital
In the increasingly crowded feel of Internet video platforms, YouTube has taken a step ahead its competitors. During the 2017 World Series, YouTube included live streaming of the World Series in a commercial. This live streaming feed, meant to keep viewers tuned in where most change the channel, is a game changer in the live video game. Live streaming products will certainly be a game changer.
As platforms like YouTube, Facebook, and Instagram all prioritize live streaming, now is the perfect time for products to join the live streaming game. With QVC, products and live feeds have had a beautiful marriage for over 30 years. However, it’s not until recently that live feeds have had a chance to shine outside of traditional television.
Bridging the Gap
Instead of focusing solely on television or on the web, marketers now have a chance to bridge the gap and incorporate live streaming into both television and web. Marketers can integrate live feeds into their television spots to keep consumers from clicking away from a program.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-31 11:15:472017-10-31 11:15:47Why Products Need Live Streaming
Media buying, or the purchasing of media inventory, has been an integral part of television advertising for decades. However, online video advertisements are about to double that of their television predecessor. With social media and influencer advertisements, products no longer need a large 5th avenue advertising firm to purchase their media. Instead, companies are turning to the world of online video for their ROI.
Doubling the Spend
According to an article in Marketing Dive, companies are set to spend $135 billion on online video this year, which is about 2x the $71 billion companies will spend on TV. Social media is proving its profitability with the ability to target niche demographics at a fraction of the cost of television media buys. Concepts Video specializes in producing online video content for social media.
Online Video
We are officially in the golden age of video. The Magisto Report shows that “companies are embracing video marketing because their efforts can be easily scaled up and the content is effective at creating an emotional engagement while providing the easy delivery of digital advertising.” From short films to pre-roll advertisements, influencer marketing to how-to’s, video is king of the online world.
With the advancement in camera and phone technologies, the majority of adults living in the United States have the ability to become content creators. Marketing Dive says that, “as they produce more videos, companies are taking more of the responsibility in-house, with 64% of marketers saying they create content internally compared with 38% who use an agency.”
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-23 14:58:002017-10-23 14:58:00Companies Spending 2X More on Online Video Over TV Ads
Video marketing used to be reserved for the Fortune 500 companies of the world. However, with the advent of social media and easy to use cameras, it is much easier for small business owners to create video content.
According to an article in Forbes, “at least 60% of consumers are watching branded videos on social media daily.” Forbes continued to say, “76.5% of professional marketers and SMB owners have found that using video has had a direct impact on their bottom lines.”
Forbes has a few recommendations for those looking to break into video marketing:
“Your message is the same:” Small business owners need to convey their unique selling points of their company and products. Focus on the story and the rest will come together.
“Sharing your content is easier:” Small business owners don’t need to fight the big guys for advertising space any longer. SMB’s can reach customers through email marketing, websites, and social media.
Easy to use video editing software: You don’t need to have a professional editing suite or Final Cut Pro to make engaging videos. Software like GoPro Quikstories, Facebook Live, and iMovie make it easy for the layman to create movie magic.
Sources
Hsiao, Jason. “Why Video Marketing is Easier Than You Think.” Forbes. 3 Oct 2017. https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/03/why-video-marketing-is-easier-than-you-think/2/#143db4de50ac
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-09 12:03:492017-10-09 12:03:49Video Marketing Is As Easy As “Lights, Camera, Action!”
With the rise in video and social media, smaller and medium sized businesses now have access to video production that previously was reserved for large advertisers. IPhones, point & shoot cameras, and GoPro’s have made video production much more accessible to the masses. While there is a lower barrier to entry, there is still an art to video production. Here are 5 rules for online video marketing.
Have a USP: A unique selling point, or USP, is key to any campaign. What makes your product or your video unique? For example, if you’re selling a bra through video, what makes your bra stand out from the rest? Does it stick on and not require any straps whatsoever? Does it produce unparalleled cleavage? Figure out what your unique selling point is in one sentence and sell it!
Demo, demo, demo!: If you’re producing video content, remember one key idea: “Show, don’t tell.” Any salesman can talk about how great his or her widget is, but the great salesperson can show you. Concepts Video is king at unforgettable demos such as the Veggetti, Wonder Hangers, and BeActive. Wow your audience with a jaw dropping demo right from the beginning of your video and repeat it again and again.
Subtitles: Because most viewers are now consuming video content on a computer or via their phones, it’s important to place subtitles in the video. If someone is scrolling through his or her phone in a waiting room, in the office, or even in bed, they’re not watching the video with sound. While the visuals are key for online video marketing, you’ll still want to have your audio in a lower third closed caption.
Cover Photo: As consumers quickly scroll through their feeds, the only thing that stops them is something that is eye-catching. Make sure to have a professional photo that is bright, clear, and captivating as your cover.
CTA: Ultimately, your online video should have a clear call to action to convert your viewers into customers. Be sure to have some type of instruction that provokes a response in your audience such as “visit www.XYZ.com,” “call now,” or “click here.”
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-10-03 22:48:552017-10-03 22:48:555 Rules for Online Video Marketing
Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors and smaller players have a chance to perform in the mass market.
Social Media
Social media marketing is low cost compared to television advertising. While there are still social media advertisements, the cost of entry is extremely low if not free. For example, if an inventor wants to get their product in front of their target market, they can look to Instagram. If said inventor created a lipstick line that lasts for 8 hours, this inventor or company could target “micro-influencers” to post about the lipstick. These micro-influencers are individuals that have up to 100,000 followers with a highly targeted and engaged audience. If this inventor was to pay 10 micro-influencers, they might spend maximum $10,000. If this inventor were to try to get his or her product on television, they would be looking upwards of $100,000.
Online Video
YouTube and Facebook have been enormously successful online video platforms for digital advertising. While television normally relies on high production value 30 second to 2-minute advertisements, YouTubers tell a relatable story without massive production dollars. While there is no guaranteed formula for a hit, viral videos and online video are much more cost effective than a traditional television advertisement.
Facebook has always been about community – with groups, photo albums, and universities all coming together to form the largest online society in the world. Now, Facebook is connecting people through online video with their new product, Watch.
The difference in this platform vs. the already existing “videos” tab is that shows and videos are organized around what your friends are watching. Once again, Facebook is trying to virtually connect people through shared interests, this time -- online video.
Content Creation
Facebook is utilizing the influx of content creators from around the world to produce this entirely new ecosystem for shows. This gives businesses an opportunity to capture Generation Z and millennials with their original content. There are also opportunities for product placement in Facebook original shows. The shows may not have proved revolutionary just yet, but the way of consuming the shows through online video is indeed innovative.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-08-28 14:36:012017-08-28 14:36:01Facebook Taking Over Online Video
Television has been the cash cow for advertising budgets for over 50 years. However, for the first time ever, digital advertising usurped television advertising spends in 2016. Now, big brands are turning to social media and the digital world to market their products.
As a new medium becomes king, there becomes a new way that its followers consume the message. In the digital world, the majority of individuals, specifically those in the younger generations, consume their content via their smartphones. As content consumption shifts to social media and smartphones, brands must adapt and transfer their marketing budgets towards new applications and methods of distribution.
Deep Patel of Forbes says, “Marketers need to focus on building social media campaigns that are mobile, diverse and realistic.” Patel recommends that advertisers abide by five marketing mantras:
Invest in Interactive Technologies: Brands can develop their own collaborative applications that require interactivity with potential customers.
Feature Diverse and Gender-Neutral Subjects: Social media is the anti-Fox news. The younger generation is shifting away from traditional TV binaries and they want more liberal-focused content.
Analyze Brands Gen Zers Already Love: There are certain brands that are ahead in the content consumption race including YouTube, Revolve, and Nike. Study the social media content the experts are creating and what platforms they are utilizing.
Select Social Media Platforms Wisely: While Facebook is a major moneymaker for brands; Gen Z is shifting towards Instagram and Snapchat. Brands need to take inventory of their key demographic and create content on that specific demographics social platform.
Include Paid Elements to Accelerate Engagement: While organic content is important, brands need to pay to play in the world of social media. Digital advertisers need to keep in mind that Gen Z and the digital generation connect with “real people in real situations” instead of the cookie cutter image on traditional television.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-08-21 16:16:182017-08-21 16:16:18Marketers Shifting TV Budgets to Social Media
While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope, it’s clear that online video is an integral part of any successful marketing strategy.
As millennials age into a prized financial demographic, small businesses are integrating video into their marketing campaigns. While video campaigns used to involve Hollywood stars and big budgets, now, small businesses can take advantage of the video generation without the traditional high budgets of their big business counterparts. A mom & pop shop can now create video at a much lower cost than 10 years ago.
Video Moves to the Small Screen
20 years ago, companies that created videos for marketing purposes traditionally lived on television. With television came big media budgets that blocked out many small and medium sized businesses. In 2017, viewers are consuming the majority of their content on their computers or their smartphones. For the marketer, the cost to entry to market on web is significantly lower than television. Plus, according toMarketing Land “YouTube reaches more adults 18+ during prime time than any cable network does.”
In 2016, Mark Zuckerberg told Buzzfeed,
“We’re entering this new golden age of video … I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
If you want your company to stand out from the pack, contact us at Concepts Video for all of your video needs.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-07-31 08:07:252017-07-31 08:07:25Small Businesses Click to Online Video
In 2017, people are turning off their TV’s and consuming the majority of media on their phones and computers. While traditional television advertising is changing, online video offers advertisers a whole new way to reach potential customers. One of the largest platforms for advertisers to market themselves is on social media.
Social Media
According to the Cambridge Network, “social media platforms are the perfect place to showcase pre rolls and teasers to create buzz, start a conversation about your brand.” With individuals consuming nearly two hours a day on social media (Cambridge Network), there is a huge opportunity for brands to appear in that large window. Pre-roll on YouTube videos (the short advertisement before the YouTube video) or sponsorships in influencer marketing campaigns are the way to go for commercials in 2017.
“Share-worthy”
Viewers are no longer passively consuming commercials like traditional television. With social media and online video, audiences are asked to like, comment, and share content that they deem worthy. For the scrolling generation, this means that brands need to stand out with an eye-catching cover photo and captivating first few seconds. It is easier than ever to click away from an advertisement so make sure that your videos are share-worthy.
Testimonials
The advertising world has long used testimonials to boost reputability of a product and that is more important than ever in 2017. With websites like YouTube, Google Reviews, AirBnb, and Yelp, these video testimonials are building first person brand trust amongst consumers.
Concepts Video specializes in share-worthy videos and testimonials. Reach out to us for your quote today! Lauren@conceptstv.com.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-07-24 20:58:552017-07-24 20:58:55Online Video: Social Media is the New Commercial
By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers' future to be in the digital realm, whether it is video on demand, social media, or Internet video and Concepts Video can take you there.
Virtual Reality
One of the main stays of increased Internet traffic is virtual reality, whose traffic quadrupled in 2015. Virtual Reality streaming requires a high bandwidth that will contribute to Internet consumption. Concepts Video produces virtual reality content for all platforms.
Smartphone Friendly
According to statistics, smartphone traffic will exceed PC traffic by 2020. In 2015, PC’s narrowly exceeded smartphone traffic, but that won’t last for long. Advertisements and brand content that appear on smartphones need to be able to last past a swipe. They need to be smartphone friendly with no picture-in-picture shots and no split screens to take advantage of the small screen size. Advertisers must also gear their content towards short-form as many people do not want to watch long videos and advertisements on their phones.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-07-17 12:11:192017-07-17 12:11:19The Future is Online Video
China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States). That population number reveals an opportunity in various markets and online video is feeding that need.
SVOD on the Rise
According to JPMorgan Chase & Co. as quoted in eMarketer, “the number of SVOD subscribers will hit 144 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers.” At a time when cable TV subscribers are dropping from 252 million this year to 248 million, it seems like subscription video-on-demand is on the rise.
While China’s video content used to include pirated materials and user-generated content, the country is now signing licensing deals with major content studios. This is the perfect time for marketers to get in front of a highly influential population. The main SVOD player in China is iQiyi with nearly 100 million subscribers. While Netflix withdrew its SVOD services from China in 2016, they have recently inked a deal with iQiyi.
Concepts Video creates award-winning content for international players around the globe. Call us today!
Sources
China’s Online Video Subscribers Are Closing the Gap with Cable TV. eMarketer. June 14, 2017. https://www.emarketer.com/Article/Chinas-Online-Video-Subscribers-Closing-Gap-with-Cable-TV/1016005
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-06-19 08:00:102017-06-19 08:00:10Online Video Flourishes in China
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video and multi-camera shoots. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.
According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”
Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.
At Concepts Video, we specialize in multi-camera shoots for online video, television, and corporate videos.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-05-04 18:22:392017-05-04 18:22:39Multi-Camera Shoots to the Masses
There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% - 300%.
Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.
Laser Targeting
It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone's life?
Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you'll be able to write and film video content which captures their attention and makes them feel like you're speaking directly to them.
Smart Marketing
The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media accounts and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.
Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.
Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.
Engagement
Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.
Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.
Ongoing Optimization
Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.
There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.
Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.
Educating pharmaceutical and medical sales representatives has been an arduous and time-consuming task for the pharmaceutical industry for decades. However, with the rise in online video and how-to videos, the pharmaceutical industry can now educate their consumers and customers in a whole new way. While pharmaceutical and medical devices can entail intense education, how-to videos are now stepping in as their premiere educational tool.
How-To Demo Pharma
According to LabMate, “How to’ videos on their YouTube channel intended to demonstrate how to get the best results from various key ingredients in the pharmaceutical industry.
The series includes ‘How to’ information on applications such as Mixing Xanthan Gum and Dispersing Titanium Dioxide.” While these pharmaceutical topics are often difficult to understand, the how-to video is now simplifying challenging topics for years to come.
Leading the Pack
Silverson Machines Ltd are leaders in design and manufacturing, but now they’re also adding video production to their resume. According to LabMate, “producing video content to demonstrate and instruct how to get the best results in various applications when using a high shear mixer. Although Silverson have previously produced videos focusing on the capabilities and range of their mixing equipment, the new series of videos is intended to reach out to those who aren’t aware of Silverson and their mixing technology, to help them improve their processes and get the best yield from their ingredients with the help of a Silverson High Shear mixer. With over 70 years’ experience, Silverson are hoping to help a new set of customers with their mixing requirements.”
"How-To” Stay Ahead of the Game
While these how-to videos will place Silverson ahead of the tech pack, many companies aren’t far behind. Concepts Video specializes in creating how-to videos for the pharmaceutical, medical, and corporate industries that require expert communication and education for their customers in an entertaining and informative video.
Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense. The medical industry often has to utilize diagrams, drawings, illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option as seen in Part I of our article.
Here is part 2 of our 10 reasons why you need medical animation.
6. Animation Can Be Used to Better Explain How a Drug Works
Following instructions on how to use the drug, a medical animation can also showcase how the drug performs in the body, so that the viewer can “see” what is happening when they take the drug.
7. Medical Animation Can Be Cheaper Than Using Actors or Models
A video marketing firm can quickly develop medical animations for you to suit your needs and budget, making it a more cost-effective option than having to hire actors or models.
8. Medical Animation Can Be Used for Training
Whether training future surgeons, physicians or other medical staff, medical animation can be key in ensuring proper and thorough training.
9. 3D Medical Animation Can Capture All the Details
Advances in video animation make it possible to show lifelike detail for a truly impactful animation.
10. Medical Animation Can Be Used for Online Video Marketing
Using videos and animations as part of your marketing efforts helps you gain an edge over competitors and attract new clients.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-03-27 16:52:522017-03-27 16:52:5210 Reasons why you need Medical Animation - Part 2
Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option.
Because animation an help improve memory retention significantly more than just a verbal or written explanation, it can benefit many medical professionals, facilities, pharmaceutical companies and other healthcare organizations. The following are 10 reasons why you need medical animation.
1. Pictures Will Always Beat Text for Retention
Think back to when you were first learning words like “apple” and “dog.” There were always pictures of the named objects to go along with those words, and for a very good reason. The human brain is very good at remembering pictures, illustrations and animations that are used as a visual aid. In fact, video or animation improves retention by over 50 percent. This is an especially important consideration in the medical field, where medical animation can be used to aid in several areas of training and disciplines.
2. Viewers Can Understand Animation Very Easily
Just as medical animation can aid in retention, so too can it help viewers to better understand a process, a procedure or any other area detailed in the animation, such as how blood cells travel through veins, or how the eyeball perceives its surroundings.
3. Animation Makes a Bigger Impact
Telling someone they have high cholesterol or showing them a picture of a clogged artery can be jarring enough, but show a medical animation of a clogged artery, and you’ve got a teaching tool with impact. It might be just the thing to make a patient truly understand the seriousness of various medical conditions.
4. 3D Medical Animation Can Be Used to Explain Surgical Procedures
A 3D medical animation can clearly describe how various surgical procedures are performed, such as a hip replacement. Having a better idea of how a surgery is performed can make it less worrisome for the patient.
5. Animation Can Be Used to Show How to Properly Use a Drug
The instructions on medication vials can sometimes be confusing and hard to read, and patients might not always remember each detail when told verbally. But a medical animation can help them better understand how to use the drug properly and aid in their retention of the instructions.
In conclusion, medical animation has come a long way, and now plays an important role in training, providing patient information, product marketing and more.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-03-21 16:52:412017-03-21 16:52:4110 Reasons why you need Medical Animation - Part 1
First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation.
Spending Increase
According to an article in CNet, “Last year, spending on VR and AR amounted to $6.1 billion.” According to Tom Mainelli, IDC’s Vice President of devices and AR/Vr, said "On the virtual reality side, producers are quickly moving beyond games to create new content mainstream audiences will embrace.” Mainelli continued, "On the augmented reality side of the fence we're seeing commercial entities begin to more seriously evaluate the technology."
According to ZDNet, the research firm IDC says, “the AR and VR market will reach $13.9 billion in 2017, an increase of 130.5 percent over the $6.1 billion spent in 2016. What's more, AR and VR spending is expected to accelerate to a compound annual growth rate (CAGR) of 198.0 percent over the 2015-2020 forecast period, reaching $143.3 billion in 2020.”
According to ZDNet, early adopters are “expected to contribute $6.2 billion on hardware, software and services sales in 2017.”
To stay on top of video trends, Concepts Video creates Virtual Reality video in its own in-house state-of-the-art studio. Stay on top of video trends by utilizing virtual reality in your next video campaign.
Ng, Alfred. “Really hot stuff: AR and VR spending to double in 2017.”CNet. 27 February 2017. https://www.cnet.com/news/augmented-virtual-reality-earning-13-billion-2017-pokemon-go-htc-samsung-gear-daydream/
We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and share on your website will make your online presentation powerful.
Some of the best web marketing in 2016 included video testimonials on a company website homepage, which draws potential clients in immediately.
Examples of Great Video Testimonials
Tips for video testimonials
Testimonials matter because a viewer's brain can process a video 60,000-times faster than when only hearing or reading words. This medical video testimonial shows a very personal, authentic side that speaks to a viewer emotionally. Remember, testimonials don’t have to be complicated to be profound. They just have to be authentic.
Slack's video testimonial is a great example of showcasing the user experience in a very believable way, while also promoting the product in an organic manner. This video is not only funny and entertaining, but it’s also believable and authentic.
Here are 10 tips on how you can make your own medical video testimonial more believable.
1. Stay Away From Scripted-sounding Testimonials
The best social media videos are the unscripted ones. Even though your video production may need scripted audio, or prompts, try having your video hosts and interviewees practice a few times so that their words and testimonials come out naturally. If it doesn’t feel authentic, then it won’t look authentic to the viewers.
2. Humanize Your Characters
Whoever is giving the testimonial needs to be someone people feel they can relate to. Specify the speaker's name, age and occupation. Humanizing your subject will help viewers believe the authenticity of your testimonial. A great example is in this BeActive commercial where the testimonials are true users of the product, showcasing their testimonials as authentic and believable.
3. Use Ambient or Natural Lighting
Studio lighting and props have the disadvantage of looking rigged. If you can interview the doctors and nurses outside, on location, in their offices or even in a medical waiting room, you transport the viewer to the location, further enhancing the genuine nature of the setting.
4. Ensure Quality Audio
Even if you are using an iPhone, tablet or other small digital device for recording, you can still get clear, good-quality audio. Check your settings and get to know your equipment before filming.
5. Engage Your Viewers
When using professionals like doctors, your viewers will be looking for medical professionals who are engaging, warm and thoughtful. Be sure to have a doctor your viewers can trust trust and feel like they could schedule a consultation with.
Don't Go Overboard on "Salesy" Speak
Viewers can spot a hard-sell video advertorial and will be immediately turned off if something sounds fake. Your testimonial should sound like someone telling a good friend about a great product. This way, viewers don't even realize they are being sold on something. This essential point is part of the creative process that Concepts Video can help you with.
7. Keep It Short
People won’t keep their attention focused on something for too long. To make your interviewees more believable, you can edit their speech to just under a minute. Skip the pharmaceutical jargon and use simple layman's terms.
8. Zoom In
Many people are not familiar with medical devices. To give a good picture, don't be afraid to have your testimonial showcase the tiniest details of your equipment. If you are showing an internal device, a good illustrator can help make complicated concepts visually understandable.
9. Be Authentic
Asking for honest customer reviews is the best way to get content for your video testimonials. If users are not available for a video shoot, you have the opportunity to interview people by phone, including snippets of their testimonial with subtitles accompanying your soundbite.
10. Back Up Claims With Research
Scientists know that they need research data to back up their claims. The same is true for branded video content. If you can gather some research quotes and statistics, you'll have a better chance of your viewers believing your claims. A good testimonial will include numbers, figures, data and detail. Viewers won't want generalized assumptions. If you are showcasing medical breakthroughs and technology, give statistics and cite examples.
At Concepts Video, we can help you create successful brand awareness and tell your story in an entertaining and informative manner. We specialize in captivating audiences through well-crafted video content production.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-02-27 09:58:582021-01-14 15:28:57Top 10 Tips for Believable Medical Video Testimonials
The doctor will see you now…on your computer. Technology is not only assisting healthcare professionals, but it’s now helping patients around the world. While doctor’s office visits take up time and money, technology is now making it possible for patients to see a doctor through their smartphone or computer. This health technology takeover is already starting to occur in households and doctors offices around the globe.
Skyping Doctors
According to a survey byAmerican Well, “one in five consumers would switch to a doctor that offers telehealth visits.” For individuals who have a primary health care provider, “65% are interested in seeing their PCP over video. Parents with children under 18 are even more likely to say they’re interested, with 74 percent interested in seeing their PCP through telehealth. 20 percent of consumers are willing to switch to a PCP that does offer telemedicine visits.”
By switching to video technology, patients and doctors are saving both time and money. Many people delay seeing a doctor because they think “it costs too much (23%), it takes too long to see the doctor (23%), they think the issue will go away on its own (36%), or they’re just too busy (13%)” (Ashford, Forbes 2017). While this doesn’t eliminate the need for in-person visits, not all ailments require face-to-face medical attention.
Video Content for Patients
While many consumers are switching to skyping their doctors, some patients still need to know how to administer drugs, prep for surgery, or take medicine. Skyping a doctor while administering medication may work for a short while, but doctors need to be able to streamline the process for the majority of their patients. With the advent of skyping patients, there is an increased need for doctors to create video content for patients.
For example, a doctor can create original video content about surgery preparation and show this to patients via an online web portal. This video content educates the patient and can be replayed many times so that patients don’t miss important information. Patients are also able to share the content with family members who may be assisting in the surgery process by driving them to or from the surgery center. Concepts Video specializes in producing engaging content for medical professionals to streamline their medical process.
As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use. This report predicts that it would take one individual 5 MILLION YEARS to watch the amount of video that is reported to shared globally each month by 2020. This statistic has caused leading experts around the globe to predict that video is the medium of the future. With these colossal predictions, brands will need to spend more time developing video content for their customers and viewers if they want to stay current on the state of video. Let’s take a detailed look at how video content affects SEO and brand strategy.
How Video Content Affects SEO
When used correctly, video content can have a hugely beneficial effect on your site’s search rankings. Video is currently an underused medium, which means that you can get one step ahead of your competitors by including it in your brand strategy. Numerous brands are increasing their SEO rankings through “backlinking” to their videos. One of these very successful SEO videos was created by the company, Dollar Shave Club. This video had nearly 100k backlinks to it within a year of its posting. What does this mean for SEO? Google and other search “bots” will see these 100,000 backlinks and rank the site #1 in it’s search results.
Additionally, videos can be very engaging for visitors to your site, encouraging them to stay and learn more about your brand, rather than hitting the back button and adding to your bounce rate statistics. Video is also highly shareable, which means it can help you generate buzz on social media. By constantly publishing interesting, useful videos, you can increase the number of people linking to your site, which has a direct effect on your site’s position in the search engine results pages. Along with social media platforms like Facebook, it is recommended to publish all videos to YouTube since Google ranks YouTube videos highly in its search results, allowing you to reach a wider audience.
It’s Easy to Get Started With Video Content for SEO
You don’t have to be a Fortune 500 company to create great video. In fact, even small businesses can create meaningful and engaging content. Firstly, it’s important to understand what would be beneficial for your customer. Is your target market potential customers looking for more information about a product, existing customers looking for how-to videos, or something else? One great example of a company relating to existing customers is DJI’s tutorial videos. Their product, the Mavic Pro Drone, doesn’t have any owner’s manual in the box. All their videos are “how-to” videos that can be found online. Since every new customer is likely to watch all of their videos, this increases their SEO rankings as well and in-turn generates more customers.
For a great example of a video relating to potential customers, take a look at this short-and-sweet video from pharmacy group Smart RX Systems. This video helps educate potential customers and consumers on this cutting edge product without boring them with pharmaceutical jargon. This video is a great use of animation as it simplified a complicated product for its viewers.
Concepts Video Can Help
Video marketing takes a multi-prong approach and thus, it’s a good idea to get help with your first foray into video marketing. Concepts Video can help you develop a video content marketing strategy that works in harmony with your SEO goals and overall brand vision. Why not get in touch today to see how we can help?
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-02-13 22:05:532017-02-13 22:05:53How to Boost Your SEO With Video Marketing
Action, action! Read all about it! 2017 is the year of video marketing and the year has kicked off in full force. With morethan 60% of marketers and small business owners increasing investment in video marketing this year, video is proving itself as the essential instrument for influence in 2017. One of the industries being affected by the increase in video marketing is the health industry.
Healthcare in Video
While many relied on articles for promoting information in the last few decades, video has now taken over as the key correspondent of information. Healthcare can be a dry and difficult industry to understand for laymen.AJ Agrawal, contributor to Forbes says, “the reason people are drawn to videos is the ability to visually understand specific topics. This clearly works well for health industry startups where everything from various wellness and medical conditions can be explained in an easier to digest way illustrating how a new product or service can work for a health-related problem.” Concepts Video has created dozens of how-to medical videos, clearly demonstrating how a product works in an entertaining and informative fashion.
Why Video?
Agrawal says, “besides using new formats and types of video production you’re your health industry startup, your video marketing campaign has to focus on the same things your other content marketing tactics have done if they are to resonate with your audience, build trust, inspire them to share it, and have them return again and again to you as their expert.” Concepts Video has relied on a winning formula for TV commercials for years so it’s no wonder that we have adapted our engaging prescription for online video.
What Types of Video Should We Use?
With an ever-changing environment of platforms, it can be confusing as to what types of videos companies should be producing. Agrawal advises, “whether it is live streaming, an ephemeral video, or an animated video, your video content must show that you understand and have identified your audience’s health-related problem and pain points. Then it must educate them and provide an effective solution. Finally, include a call-to-action that incites urgency and pushes them to act on what they see in the video.”
Concepts Video is a leading expert is creating influential videos for the healthcare industry that drive sales with a compelling call-to-action.
See the rest of the article from Forbes hereand check out the Infographic below from Animoto!
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-02-06 22:00:242017-02-06 22:00:24Lights, Camera, Engagement - How Online Video is Changing Healthcare
There is a new drug on the market that is the biggest moneymaker yet to date. Crushing the numbers of Viagra in 99, this drug is proven to increase sales, influence buyer decisions, and create brand loyalty. With more clicks than a Kardashian and more smiling faces than Cialis, this new drug is quickly increasing web traffic, building brand loyalty, and establishing itself as a game changer and thought leader in the world of Pharmaceuticals. What is this magic drug you ask of? None other than online video!
Today’s customer uses online video for just about everything. From learning the latest hairstyle to buying a car, online video is one of the biggest influencers on buyer decisions. When a customer lands on a page, they don’t want to read about your product. In 2016, customers want to be entertained via online video. According to Cisco,, “consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.”
Marketers are taking note, with “64 percent of respondents indicated video content will dominate their strategies moving forward” (Brafton). Online video can include how-to videos, tutorials, infotainment, advice videos, and product demonstrations.
Better SEO:While purchasing ad space online is a proven way to complete your ROI, joining social media and video together makes for the greatest organic reach. Google, the largest search engine in the world is the owner of YouTube, the second largest search engine in the world. Using video can easily boost a pharmaceutical companies search ratings, promising you more organic (unpaid) eyeballs for your videos. Make sure to include a clear call to action and/or link that drives the viewer to take action in the sense of clicking through to your site.
2. Teach with Entertainment:Consumers are educated individuals and they’re jaded to the typical slice of life advertisements they see on television. When it comes to influencing buying decisions and capturing a lifelong customer, Pharmaceutical companies need to provide unique, useful information in an entertaining way. GlaxoSmithKline’s YouTube channel is filled with engaging informational videos on a wide variety of subjects. GSK takes a typically boring subject like research and transforms it into an entertaining video with their “Finding New Ways to Fight Antibiotic Resistance.” By telling their own personal story and utilizing quick cuts and graphics, GSK completely renovated the way to communicate an issue. These educational videos create brand awareness with an up and coming young demographic.
3. Influence Buyer Decisions:If you want to acquire customers and influence buyer decisions, you have to go where the eyeballs are; in 2016, that is online. People don’t want to read long editorials or blogs. They want their information with the click of the button and they want it conveyed in an entertaining, captivating fashion. They’re also getting information in different ways than ever before. People are going to YouTube and Facebook for their news, scrolling through Instagram for entertainment, and getting almost all of their information through their mobile devices. The Pharmaceutical industry has an opening in the market and an opportunity to influence buyer decisions by using persuasive and compelling videos across mobile-friendly platforms. Videos should be optimized for mobile phones, tablets, and iPads, and live across all social platforms as well as a company's website to elevate customer acquisition.
While optimizing for all these platforms can be laborious and time consuming, it’s stretches the use of any one video. At Concepts Video, we specialize in optimizing videos across all platforms with our editing team. Instead of only getting a few thousand videos on one platform, with our “Social Media Edit Package,” we optimize your video for each platform to ensure proper viewing and expand the video’s reach beyond the normal commercial’s reach.
4. Non-Audio Video:We’re not talking about black and white videos made before “talkies.” We’re talking about creating video content that can be viewed without sound on a Facebook or Instagram feed. Many viral videos are made with eye-catching scenes and simple, yet educational subtitles. These videos are great for viewers to watch while on their commute to work or in an area where audio cannot be used. This format pairs perfectly with Facebook’s new automatic video feed. Once a user watches one video, another is queued and starts automatically after the first. This automatic player is great for video ads as users tend to watch video ads as much as viral videos. These sound-free videos are shared easily and can generate millions of organic views.
5. Make it Professional: With the rise of video content, your videos need to stand out from the rest. You need to hire a professional production company that can properly light, hire talent, and edit your story so that it clearly conveys your message without being distracted by poor production quality. When an individual reads a brochure, he or she only retains 10 percent of the information 72 hours later, according to Business 2 Community. In video's case, the retention rate is 68 percent. Everyone retains information more easily through visuals. Johnson & Johnson’s YouTube channel is filled with entertaining, informative, and professional videos. Their “Distinctly Dad” film has almost 1,000,000 views on YouTube and places the Johnson & Johnson in households without yelling and selling.
6. Turns a Story into Conversion: How can a Pharmaceutical company connect with their customers without alienating them online? By including a story! How can your company become relatable? When GlaxoSmithKline created their YouTube channel,GSKvision, they loaded their channel with patient stories and short films offering nutritional and wellness advice. By sharing real life user testimonials, they are able to share the benefit of the product and the story behind it, and thus, earn the valuable trust of their consumers. This alternative method of gaining consumers can pay limitless dividends as entertaining and emotional stories will be shared and watched organically.
7. Stop Selling, Start Educating: Having a clear call to action at the end of a video will drive traffic and sales to your website, but it must be done in a non “yell and sell” fashion. Consumers are weary of buy now buttons and can see right through an overzealous sell. By displaying concise, targeted, entertaining video that is short in length, Pharmaceutical companies can drive traffic to other parts of their website, acquire email addresses, and build lifelong customers. The world of online video means that Pharmaceutical companies need to take an informational and educational approach and stay away from the sales pitch.
8. Video Annotations: When creating a video, it’s important for Pharmaceutical companies to overlay clickable text on a YouTube video to give the viewer easy access to a website or other pertinent information to keep the viewer fully engaged. Renovate products, special offers, frequently asked questions, and interactive links to keep articles fresh. Even better, include an email capture to capture precious email addresses and interact with customers. One of the most searched topics on YouTube is “How-to” videos. Many companies likeJohnson & Johnson,GlaxoSmithKline, andEli Lilly have developed themselves as influencers by generating free informational videos for their users. These videos build trust with users and generate more brand awareness.
9.Build Customer Service Through Content: Let’s face it, between all of the news stories and television advertisements, it is hard for consumers to fully trust Pharmaceutical companies. There is one way to change that – through video. There is a new way to build customer service and that is through content. When made in an entertaining way, video allows businesses to have a conversation with their user. There is a new way to build customer service and that is through content. Provide your customers with pertinent, helpful information and you will have a place in their hearts and their wallets. Make it easy for users to find answers to new products with simple “How-to” videos. Users are more likely to watch a “how-to” video from the manufacturing company than another user. Eliminating any confusion and headaches will make a happy and loyal customer.
10. Shareable: Extra! Extra! Read all about it! Sharing is the new word of mouth marketing. By creating an engaging, entertaining, and informational video for viewers, they can easily share this video with their friends. Instead of spending precious ad dollars on television, creating a viral video can organically reach millions. When Concepts produced a video for the product Woof Washer, we placed the video on Facebook. Because of its jaw-dropping demos, the Internet went crazy over. It was shared so quickly that in a week’s period, the video was viewed over 66 million times. Pharmaceutical companies have an opportunity to create videos that users will share with their friends, boosting their organic reach and unpaid acquired customers.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-05-10 10:34:312016-05-10 10:34:31The Best Selling Drug on the Market: Online Video
Online video is to pharmaceutical marketing as Viagra is to relationships: exciting and engaging, with long lasting, fulfilling and beneficial side effects. If you don't want your pharmaceutical marketing campaign to fall flaccid, you have to pump it up with unique online video content. Online video is sure to deliver inflated results that will increase your campaigns libido. Read on to learn why your pharmaceutical marketing campaign needs video content.
16 minutes and 49 seconds - Average time a consumer spends watching online ads each month
According to comScore, the average user spends 16 minutes and 49 seconds watching online video ads every month. These are advertising videos, not entertainment videos! Patients spend less time with the doctor during a normal office visit! Video content is the perfect regimen to boost sales, inform your sales reps, and educate doctors with concise and entertaining information. Be sure that your pharmaceutical product or medical device has a proper video for everyone to see.
80 percent of consumers say a video showing how a product or service works is important when learning about the company
As important as CPR class and malpractice insurance, a how-to video is critical for your patients and doctors. Pharmaceutical advertising videos are great, but 80% of consumers want to see how the product works. This staggering statistic means that you need to have a how-to online video stat! At Concepts Video, we use cutting edge animation technology to show how a new prescription drug or hip replacement works inside the body. In health care, consumers and doctors are inundated with new complex products that can easily confuse. By using animation in videos, videos allow the patient and doctors to easily understand how new products work inside the body - See link here.
About half of customers say that 'about the company' videos are the most helpful when purchasing a product/service
Not only do consumers want to learn about your product they also want to know about the company to make sure they aren’t receiving quackery. People are interested in the company's values and beliefs as much as they are interested in the product. A personal, anecdotal company video is an essential prescription for all healthcare websites.
Unlike wine, videos don't get better with age, be sure to refresh your company video every year or two to stay abreast of cutting-edge technology and current events. Customers also prefer a company that benefits the community. This is where great social media videos are essential to share up to date activities that are going on inside your company.
The takeaway from all of this: If you’re not using online video as part of your pharma marketing campaign then you’re missing a massive opportunity. While the number of people watching online videos is staggering, it’s more important to note how they interact with your videos. Online videos drive users to company websites which in turn drives sales and builds a customer for life. At Concepts Video we have an award winning history with 30+ years in video production. Some of our clients are venerable brands like National Geographic, Timex, and Direct TV. At Concepts Video and we specialize in:
Medical Device How-to Videos
Pharmaceutical and Medical Device Sales Videos
Animation Videos
Pharmaceutical and Medical Device Informational Videos
Informational Doctor Videos
Sales Rep Videos
Social Media Videos
Social Media Management
Methodology Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-04-07 13:02:162016-04-07 13:02:16Why Pharmaceutical Marketing Needs Video Content: Part II
Pharmaceutical marketing and pharmaceutical advertising are a tough competitive world filled with cutting edge technology, countless side-effects, and nebulous product names that can easily confuse and overwhelm the consumer. One of the easiest ways to vaccinate against confusion and give the consumer the right treatment is through online video content. While everyone loves online videos, whether it is cats playing with yarn or corgis chasing a ball, reading statistics about online video content may be a tedious and tough pill to swallow. If you want to feel better in the morning about your pharmaceutical marketing, then take a few of these and call us in the morning.
64% More likely to buy a product after seeing a video
Online videos are the perfect antidote for poor pharmaceutical sales. Users are 64% more likely to buy a product after seeing a video; therefore, your company site should be 300% more likely to have online videos for all of it’s products. While most products purchased online are simple consumer products and not prescription drugs or healthcare products; all consumers are going online to educate themselves about any purchase, online or offline. Be it a purse, t-shirt, or new blood pressure medication, online video is the key source for consumer education.
25% of consumers lose interest in a company if the company doesn't have online video
As exciting as reading another double-blind study, a website without any video content will have your patients sleeping faster than Ambien or Lunesta. Give them a virtual dose of Modafinil with some new video marketing. At Concepts Video our content is designed to be entertaining while also, informative. Without any video content, 1 out of every 4 visitors will lose interest in your company and you will lose potential money in your pocket.
4x the amount of people would rather watch a video about a product than read about it.
Video content is more effective than homeopathic remedies with four times the amount of people preferring to watch a product video than read about it. Everyone dreamed of movie day at school when they were a child and that same concepts applies to adults. At Concepts Video we specialize in eye catching video and mesmerizing demonstrations that keep the user engaged. That's why we have won over 100 industry awards.
59% of consumers find it beneficial to watch a video twice before making a purchase
Twice! that's right! Nearly 60% of consumers will watch your wonderful online video two times before making a purchase. This is because consumers want to research a product on their own before asking a doctor about it. That means whatever you say in your pharmaceutical video is twice as important. With 30+ years of experience and a team of editors, we guarantee your video will deliver positive test results.
Want to learn more about online video? Stay tuned for Part 2 on why pharmaceutical marketing needs online video content!
Methodology Animoto surveyed a representative sample of U.S. adult consumers to learn about consumer perception and experiences with video marketing as a promotional medium. The web-based survey was fielded December 26-30, 2013 with a sample size of 1,014 (Margin of error +/- 3 percent at a 95 percent confidence level). Photo source: Animoto
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2016-03-29 12:58:132016-03-29 12:58:13Why Pharmaceutical Marketing Needs Video Content: Part I
Senior Editor James Nolan and our Post-Production team started Pre-Viz. While we had some success with Blender animation renders, we determined there’s nothing like the real movement of a scorpion. Their unexpected movement leaves you on the edge of your seat. Our post-production team was able to “cut out” the scorpion and graphically superimpose it on the tombstones containing the likenesses of the young opioid victims of the deadly toxin Fentanyl. 
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