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The Convergence of Digital Marketing & TV

Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. 

It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers' recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.   

Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions. 

The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience. 

Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.  

 

www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com

Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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Importance of Including Video in Your 2023 Budget

With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement, and sales!  

Professional video content sets your company apart by helping you to share information in an entertaining way. We live in a digital world where online video content and TV commercials give your company a greater chance of cutting through the clutter, reaching wider audiences, and sharing your brand with the world.  

With over 39 years in business, Concepts Video Productions has produced thousands of successful campaigns. Our team works with you through all aspects of the campaign from scripting and casting, production, and editing. 

Whether you’re looking for genuine user testimonials, engaging animation, a how-to, or simply beautiful product shots, our team is ready to produce creative and personal campaigns that will not only attract customers to your company but keep them engaged.  

In a media-heavy world, don’t let your company fall behind. Make sure to prioritize video production in next year’s budget and contact Concepts Video Productions to help you reach those goals! 

www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com

Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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SCRIPT OR STORYBOARD?

I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may be, the storyboard serves as a much better blueprint for understanding visual content.  

The layout of a commercial script typically appears as two columns. The audio dialogue or voiceover appears in one column and the visual descriptions, graphics and logos appear in the second column. A detailed script may also include music cues, sound effects, descriptions of animation, text graphics of salient features, prices, ordering information and director’s notes such as CU (close-up), MS (medium shot), WS (wide shot), Zoom In or Zoom Out. The timing of the script should adhere to the varying media buy lengths, such as 60, 30, 15 or 10 seconds.  

However, as detailed as any commercial script may be, it is subject to individual interpretation. Since many persons find it impossible to "visualize", the written script is often subject to misinterpretation.  

A good, detailed storyboard can avoid many issues that occur during the pre-production process. Graphic treatments, supers, logos, and animations are more easily understood. Colors come alive. The proposed wardrobe, props, sets, and talent can be illustrated and agreed upon prior to filming. A great storyboard will save time and money and help create a more cohesive team effort.  

In conclusion, storyboards can help the marketing and creative teams agree on the direction of the creative approach and visual details. Surprises can be exciting but are very expensive when creating visual content.

Collette Liantonio

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

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Woman Owned Company Produces Digital Ads

When Medicine Mama wanted to promote their bee-based products designed for intimacy, they chose woman owned Concepts Video Productions to create their digital campaign. The Concepts team assembled a variety of women of all ages and our women directors interviewed the users. The result was a series of genuine testimonials regarding the effectiveness of both V-Magic for intimacy and Sweet Bee Magic for dry skin.  

These natural organic skin care creams were universally praised by women of all ages in our ‘closed set’ interviews and became the driving force behind the organic digital campaign.  

In addition, tastefully produced digital ads were also created featuring the intimate moments when a moisturizer is vitally important.

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

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Amazon Ads

Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer for their all-new Triple Steel Collection. Utilizing only pre-existing still photography, Concepts created a powerful Amazon ad that performed for The Cookware Company.

 

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

 

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Meet Concepts TV’s Newest Team Member!

Concepts TV Productions has been producing pet commercials for 40 plus years, so we’re proud to introduce Lucy Bear! Her ex-paw-tise and baby blue eyes have made her the perfect fit for our team. 

After her morning hike, Lucy will love getting pampered with Paw Shower. For a deep clean, Lucy will love Woof Washer! 

     

 

We look forward to brushing her silky coat with Knot Out. 

 

 

After a ruff day Lucy will love cooling off on her Chillow Pet Pillow.  

 

 

Send your love to Lucy, our Toy Australian Shepherd, at collette@conceptstv.com! 

90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054 

conceptstv.com | jonc@conceptstv.com | 973-331-1500 

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Halloween Tricks & Treats!

With Halloween right around the corner, you may be preparing to host a spooktacular Halloween party. Hosting a party can be a lot of work. From decorating the outside and inside of your house, preparing food and drinks, and planning fun party activities, it takes quite a lot to be the head witch in charge. That’s why our team at Concepts TV is excited to share some of our favorite products we’ve produced for a variety of our scariest clients! 

 

An important part of being a great party host is the food you serve for your guests. With All Star Marketing’s Clever Cutter, you can serve spooky snacks with ease. The two-in-one knife and cutting board device can slice a wide range of foods in seconds. Two spooky snack ideas by Clever Cutter include Spider Cakes and Apple Monsters. With Clever Cutter, the black licorice legs for the spider cakes can be cut in half with ease, and the strawberry tongues for the apple monsters can be cut perfectly thin. “Wow” your guests with hauntingly good snacks in half the time with Clever Cutter! 

 

When it comes to decorating for Halloween, it seems like all the focus typically goes towards making the outside of your house look like the most haunted on the block. But what about the inside of your house? With Ontel Products’ Glow Candles, you can make your home spooky on the inside too! Made with LED lights, the candle stays cool to the touch, making it safe to have around trick-or-treaters and party-goers alike. Glow Candles come with a remote control featuring 12 color options and illumination adjustment, perfect for matching to the colors of your Halloween party and keeping the lights dim for a spooky effect. 

Want to make your Halloween party unforgettable? Try Southern Telecom’s Karaoke Duet, the fun, easy, and wireless way to bring your party guests together. The microphones connect to your phone via Bluetooth, so you can sing along to your Halloween party playlist with friends! With buttons for microphone volume, music level, and an option to add reverb, you will be sounding scary good. 

 

Decorating for Halloween can be a hassle. Untangling wires for spooky lights can take hours, and those spider web decorations on the front bushes get ruined in the weather. Want a decoration that is easy to use and won’t take hours to set up? Try TeleBrand's Star Shower Slide Show! Simply set up the device in your front yard, insert the slide of your choice, and watch the animations dance across the front of your house. The Star Shower Slide show is a unique way to get in the Halloween spirit, and your house will definitely stand out from the other haunted houses on your street!

 

Click to Watch:

The Best Zombie Video From

Concepts TV!

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Online Video Pushing Original Content

In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end and the digital reign is beginning. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.

YouTube chief business officer Robert Kyncl said. ‚“We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube, bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”

While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.

What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.

 

Source: https://www.rapidtvnews.com/2017050547104/youtube-makes-major-original-content-push.html#axzz4gFEoFAx2

 

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How to Boost Your SEO With Video Marketing

As a marketer working in the medical or pharmaceutical industry, SEO is imperative for bringing traffic to your website, but did you know that video can play a key role in your SEO strategy? A recent report by CISCO revealed that video traffic is growing rapidly as a majority of all Internet use.  This report predicts that it would take one individual 5 MILLION YEARS to watch the amount of video that is reported to shared globally each month by 2020. This statistic has caused leading experts around the globe to predict that video is the medium of the future. With these colossal predictions, brands will need to spend more time developing video content for their customers and viewers if they want to stay current on the state of video. Let’s take a detailed look at how video content affects SEO and brand strategy.

How Video Content Affects SEO

When used correctly, video content can have a hugely beneficial effect on your site’s search rankings. Video is currently an underused medium, which means that you can get one step ahead of your competitors by including it in your brand strategy.  Numerous brands are increasing their SEO rankings through “backlinking” to their videos.  One of these very successful SEO videos was created by the company, Dollar Shave Club.  This video had nearly 100k backlinks to it within a year of its posting.  What does this mean for SEO?  Google and other search “bots” will see these 100,000 backlinks and rank the site #1 in it’s search results.  

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Additionally, videos can be very engaging for visitors to your site, encouraging them to stay and learn more about your brand, rather than hitting the back button and adding to your bounce rate statistics. Video is also highly shareable, which means it can help you generate buzz on social media. By constantly publishing interesting, useful videos, you can increase the number of people linking to your site, which has a direct effect on your site’s position in the search engine results pages. Along with social media platforms like Facebook, it is recommended to publish all videos to YouTube since Google ranks YouTube videos highly in its search results, allowing you to reach a wider audience.

It’s Easy to Get Started With Video Content for SEO

You don’t have to be a Fortune 500 company to create great video. In fact, even small businesses can create meaningful and engaging content.  Firstly, it’s important to understand what would be beneficial for your customer.  Is your target market potential customers looking for more information about a product, existing customers looking for how-to videos, or something else?  One great example of a company relating to existing customers is DJI’s tutorial videos.  Their product, the Mavic Pro Drone, doesn’t have any owner’s manual in the box.  All their videos are “how-to” videos that can be found online.  Since every new customer is likely to watch all of their videos, this increases their SEO rankings as well and in-turn generates more customers.

For a great example of a video relating to potential customers, take a look at this short-and-sweet video from pharmacy group Smart RX Systems.  This video helps educate potential customers and consumers on this cutting edge product without boring them with pharmaceutical jargon.  This video is a great use of animation as it simplified a complicated product for its viewers.  

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Concepts Video Can Help

Video marketing takes a multi-prong approach and thus, it’s a good idea to get help with your first foray into video marketing. Concepts Video can help you develop a video content marketing strategy that works in harmony with your SEO goals and overall brand vision. Why not get in touch today to see how we can help?

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