Jumpstarting conversations about opioid risks is the mission of The Partnership For A Drug-Free NJ. “Don’t Let Her Toothache Lead To Your Heartache™” is our newest video collaboration. We’re excited to get so many eyeballs on this important topic.
The statistics for opioid-risk connected to wisdom tooth operations deserve such conversations.
Consider this article:
"In a new study published in JAMA on Monday, researchers from Stanford University and the University of California, San Francisco found that among around 15,000 patients aged 16 to 25 who received opioids from their dentists, almost 7 percent went back to a healthcare provider for additional opioids between 3 and 12 months later. Nearly 6 percent were diagnosed with opioid abuse within one year after the initial prescription. In contrast, only 0.4 percent of patients who were not prescribed dental opioids were later diagnosed with opioid abuse." (Popular Science, December 2018).
Concepts Video Productions Times Square PSA
Credits of this Concepts Video Production include: Client: The Partnership For A Drug-Free NJ Executive Producer: Collette Liantonio & Jon Calderaro Art Director: Scott English Writer: Collette Liantonio Director of Post-Production: James Nolan Producer: Marissa Ciancitto
https://conceptstv.com/wp-content/uploads/2023/04/Drugfree-NJapril21.jpeg524952James Nolanhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngJames Nolan2023-04-24 15:41:002023-04-24 15:41:51Wisdom Tooth PSA Video live in Times Square
Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat. Cats don’t listen! But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ.
What is the most terrifying, venom filled creature that is the perfect metaphor for the toxins in the killer opioid Fentanyl?… A deadly Scorpion! Drug Free NJ’s mission is to educate and get everyone talking about the dangers of opioids. The NJ creative team at Concepts Video Productions developed a “killer” concept certain to attention of parents and children alike. We knew our message would get eyeballs on TV, social media, highway rest stop kiosks, mass transit signage, in classrooms and on a Times Square billboard.
“A scorpion’s sting can kill your kid.Fentanyl can kill all the kids in your neighborhood.”
Where did we find our “star”, the Scorpion? Executive VP Jon Calderaro had lived in Costa Rica where scorpions abound, but our budget limited us to the environs of NJ, so he and producer Marissa Ciancitto scouted NJ Exotic Pets in Lodi, NJ, where they found an abundance of scorpions and other venomous creatures.
Stock footage was not an option given the need for movement following the riveting storyboard created by Art Director Scott English. Thanks to the superb skills of scorpion handlers Megan Betracca and Salvador Galdamez, we were able to film a large scorpion on a white cyc and green screen in the Exotic Pet store. While the scorpion was initially shy, we like to think it warmed up with our DP David Kaptein’s jokes. Soon the scorpion was creeping our greenscreen runway just like a true movie star.
Senior Editor James Nolan and our Post-Production team started Pre-Viz. While we had some success with Blender animation renders, we determined there’s nothing like the real movement of a scorpion. Their unexpected movement leaves you on the edge of your seat. Our post-production team was able to “cut out” the scorpion and graphically superimpose it on the tombstones containing the likenesses of the young opioid victims of the deadly toxin Fentanyl.
To pick the right scorpion performance, it meant leaving a treasure trove on the cutting room floor. These predatory arachnids are fascinating and deserve a long-form show. For VFX Compositing we employed the Maxon and Adobe Suites to light wrap the scorpion in the cemetery environment. Although the topic is heavy, creating scenes from scratch is a post-production pleasure.
The percentage of overdose deaths due to fentanyl is alarming. No one should lose a loved one to this. We wanted to make sure we hammered this home. The scorpion embodies the scary public health emergency, fentanyl, and we connect it to the somber imagery of teen gravestones.
Between the detailed filming in an exotic pet store and the remote location of the Boonton cemetery, it was a most intense experience. Given the lifesaving message, it’s one of the most gratifying ones. We sincerely hope this video can prompt discussion and raise awareness about the danger of fentanyl.
https://conceptstv.com/wp-content/uploads/2023/03/TimesSquare_Scorpion_LONGER_558x1928_march09pm424.mov.01_00_04_04.Still001.png5581928Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2023-03-21 16:26:232023-03-21 16:28:20Concepts Video Productions: "Deadly Scorpion" for Drug Free NJ
Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales.
It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers' recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.
Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions.
The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience.
Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.
https://conceptstv.com/wp-content/uploads/2023/01/dwreviews.jpg8941600Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2023-01-18 15:39:312023-01-18 15:39:31The Convergence of Digital Marketing & TV
With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement, and sales!
Professional video content sets your company apart by helping you to share information in an entertaining way. We live in a digital world where online video content and TV commercials give your company a greater chance of cutting through the clutter, reaching wider audiences, and sharing your brand with the world.
With over 39 years in business, Concepts Video Productions has produced thousands of successful campaigns. Our team works with you through all aspects of the campaign from scripting and casting, production, and editing.
Whether you’re looking for genuine user testimonials, engaging animation, a how-to, or simply beautiful product shots, our team is ready to produce creative and personal campaigns that will not only attract customers to your company but keep them engaged.
In a media-heavy world, don’t let your company fall behind. Make sure to prioritize video production in next year’s budget and contact Concepts Video Productions to help you reach those goals!
https://conceptstv.com/wp-content/uploads/2022/12/Grey-Minimalist-Tips-Blog-Banner.jpg12602240Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-12-06 14:52:242022-12-06 14:53:22Importance of Including Video in Your 2023 Budget
https://conceptstv.com/wp-content/uploads/2022/09/jcalJN3_5214_394.jpg394461James Nolanhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngJames Nolan2022-09-15 16:08:272022-09-15 16:26:56Concepts Video Productions is awarded 1st Place Educational Video in New Jersey
What is a producer? A producer is a problem solver. What is an editor? An editor can “fix” the problem the producer couldn’t solve.
You wouldn’t believe it could happen, but it did...
We were filming a Dial A Santa series of commercials. After weeks of casting the “perfect” Santa, he showed up at the shoot very drunk! After 40 takes slurring his words, I was ready to quit when we realized that the big white beard masked his lips. We “fixed it in post” with a synched-up voiceover and a seamless sound mix!
We were filming a tv commercial for solar panels in Palm Springs, California. It was an “El Nino” year and it kept raining. We filmed between torrential downpours. In post-production, we removed the raindrops and turned the grey sky to blue.
We were filming a cubic zirconia earring commercial. The talent agency sent a beautiful model... but she was missing an earlobe. “The dog bit it off when I was a child,” she explained. I asked her, “Why would you try out for an earring commercial?” She answered, “My one earlobe is perfect!” It was and we sold earrings!
When we filmed Jack Lalanne, there was a handsome young twenty-something actor who did not have the stamina to keep up with the 89-year-old fitness icon. Every one of our squeaky prototype machines broke so we couldn’t finish filming all the scenes. Yet the commercial sold hundreds of thousands of machines.
Our dental whitening commercial featured the inventor, a professional dentist. Only after it successfully ran on national TV did we discover he had lost his license. “I didn’t think you were going to show it so many times in so many states.” We re-cut the spot sans doctor... and America enjoyed one of the first TV teeth whiteners!”
Every problem solved leaves us a little better prepared to solve the next problem. A team full of problem solvers and 40 years of problem- solution thinking!
90 East Halsey Rd, Suite 105, Parsippany, NJ,07054
https://conceptstv.com/wp-content/uploads/2022/08/jacklalane.jpg533948Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2022-08-01 16:43:492022-08-01 16:43:49You Wouldn’t Believe It Could Happen, But It Did...
I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may be, the storyboard serves as a much better blueprint for understanding visual content.
The layout of a commercial script typically appears as two columns. The audio dialogue or voiceover appears in one column and the visual descriptions, graphics and logos appear in the second column. A detailed script may also include music cues, sound effects, descriptions of animation, text graphics of salient features, prices, ordering information and director’s notes such as CU (close-up), MS (medium shot), WS (wide shot), Zoom In or Zoom Out. The timing of the script should adhere to the varying media buy lengths, such as 60, 30, 15 or 10 seconds.
However, as detailed as any commercial script may be, it is subject to individual interpretation. Since many persons find it impossible to "visualize", the written script is often subject to misinterpretation.
A good, detailed storyboard can avoid many issues that occur during the pre-production process. Graphic treatments, supers, logos, and animations are more easily understood. Colors come alive. The proposed wardrobe, props, sets, and talent can be illustrated and agreed upon prior to filming. A great storyboard will save time and money and help create a more cohesive team effort.
In conclusion, storyboards can help the marketing and creative teams agree on the direction of the creative approach and visual details. Surprises can be exciting but are very expensive when creating visual content.
Collette Liantonio
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
With Halloween right around the corner, you may be preparing to host a spooktacular Halloween party. Hosting a party can be a lot of work. From decorating the outside and inside of your house, preparing food and drinks, and planning fun party activities, it takes quite a lot to be the head witch in charge. That’s why our team at Concepts TV is excited to share some of our favorite products we’ve produced for a variety of our scariest clients!
An important part of being a great party host is the food you serve for your guests. With All Star Marketing’s Clever Cutter, you can serve spooky snacks with ease. The two-in-one knife and cutting board device can slice a wide range of foods in seconds. Two spooky snack ideas by Clever Cutter include Spider Cakes and Apple Monsters. With Clever Cutter, the black licorice legs for the spider cakes can be cut in half with ease, and the strawberry tongues for the apple monsters can be cut perfectly thin. “Wow” your guests with hauntingly good snacks in half the time with Clever Cutter!
When it comes to decorating for Halloween, it seems like all the focus typically goes towards making the outside of your house look like the most haunted on the block. But what about the inside of your house? With Ontel Products’ Glow Candles, you can make your home spooky on the inside too! Made with LED lights, the candle stays cool to the touch, making it safe to have around trick-or-treaters and party-goers alike. Glow Candles come with a remote control featuring 12 color options and illumination adjustment, perfect for matching to the colors of your Halloween party and keeping the lights dim for a spooky effect.
Want to make your Halloween party unforgettable? Try Southern Telecom’s Karaoke Duet, the fun, easy, and wireless way to bring your party guests together. The microphones connect to your phone via Bluetooth, so you can sing along to your Halloween party playlist with friends! With buttons for microphone volume, music level, and an option to add reverb, you will be sounding scary good.
Decorating for Halloween can be a hassle. Untangling wires for spooky lights can take hours, and those spider web decorations on the front bushes get ruined in the weather. Want a decoration that is easy to use and won’t take hours to set up? Try TeleBrand's Star Shower Slide Show! Simply set up the device in your front yard, insert the slide of your choice, and watch the animations dance across the front of your house. The Star Shower Slide show is a unique way to get in the Halloween spirit, and your house will definitely stand out from the other haunted houses on your street!
Since the pandemic, the need for cleaning has increased rapidly. According to a survey taken by the American Cleaning Institute, 70% of individuals said they now view cleaning “as a way to ensure the health and safety of me and/or my family.” Our team at Concepts TV is happy to share a variety of cleaning products we’ve filmed to help keep you and your loved ones safe during the pandemic.
As the CDC recommends, it is necessary now more than ever to frequently wash our hands. But, good ole’ soap and water aren’t always accessible when you’re out of the house. Scrubzz is an antibacterial hand wash and sponge bath that you can keep in your home, purse, or car to use anywhere, anytime. Add a splash of water and you can wash head to toe without rinsing! The gentle benzoyl alcohol and antibacterial formula is great for all ages and leaves your skin clean and refreshed!
Disinfecting all common surfaces is a crucial way to keep your home clean and your family healthy. With the SoniClean Varro steamer, you can instantly eliminate bacteria and viruses to provide a deep clean to your home. With 13 custom attachments and accessories, you can clean a variety of household surfaces. The SoniClean Varro steamer provides an all-natural way to keep your home clean and fresh.
For the safety and health of your family, it’s not only crucial to clean common surfaces but also to clean the air. Homeowners are turning to air purifiers to remove toxins and pollutants in the air. With NuWave’s OxyPure Air Purifier, you can remove virtually all viruses and bacteria to protect your home. The OxyPure Air Purifier also removes allergens, dust, and odors from your home to keep it a safe, clean, and healthy environment for your family.
Spending time at home can mean more stress and more mess. With frequent cleaning and scrubbing, it’s important to keep all surfaces safe and scratch free. Comet now has a soft cleanser that cleans the toughest of stains without leaving a single scratch. Comet is simple to use and great for daily cleaning on kitchen and bathroom surfaces.
For both indoor and outdoor cleaning purposes, Bar Keepers Friend is safe, quick, and easy to use. Get a professional level cleaning that tackles rust, tough stains, and baked on foods. Bar Keepers Friend will give your stainless-steel surfaces the industrial strength cleaning it needs in these uncertain times.
90 East Halsey Rd, Suite 105, Parsippany, NJ, 07054
https://conceptstv.com/wp-content/uploads/2021/08/scrubzz2.jpg8941600Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2021-08-05 17:08:062022-04-14 15:32:29The Need for Clean
According to ABC news, the pandemic has led to a surge in pet adoptions and fostering. With pet adoptions hitting this all-time high, new owners are searching to find the best products for their new family members. Our team of pet lovers at Concepts TV is happy to share an array of pet products we’ve filmed for first-time pet owners.
For new cat owners, it can be difficult to see when your pet is feeling under the weather. But with Pretty Litter, the color changing crystals help monitor your kitty’s health by spotting problems early. Pretty Litter keeps your kitty healthy, your house clean, and odor-free.
As for dog owners, giving your dog a bath can be a challenge. If your new dog fears the hose or bathtub, you can use the Woof Washer 360 as a simple yet effective way to bathe your pup. It adjusts to any size dog and attaches to any hose, making it a great product to wash your new best friend quickly and easily.
As we make our way back to the office, leaving bored pets at home can cause havoc. The Cat’s Meow is the perfect toy to turn your mischievous kitty into a content cat with the touch of a button. It’s easy to set-up so you can let your kitty play night and day while you’re away. It really is ‘the cat’s meow’!
The pandemic has encouraged us to spend more time outdoors, but when you bring your pup along it often leads to messy and muddy paws. Now with Paw Shower, a simple way to clean your pet’s paws, you don't have to leave your best friend at home. You can enjoy the adventure while keeping your car, furniture, and floors clean.
Due to the Covid-19 pandemic, homeowners are turning to air purifiers to remove toxins and contaminants to protect their homes. Since our pets often carry pollutants and odors, it’s especially important for pet owners to improve indoor air quality. With NuWave’s OxyPure Air Purifier you not only remove airborne viruses, but also remove allergens, pet dander, and odors. A happy and healthy home makes for happy and healthy pets!
https://conceptstv.com/wp-content/uploads/2021/07/woofwasheranimation.jpg8721124Marissa Ciancittohttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngMarissa Ciancitto2021-07-09 14:01:132022-04-14 15:34:08Pandemic Leads To A Surge In Pet Adoptions
Concepts TV specializes in brand response advertising.
We skillfully develop direct sales for your brands. We lean into our 30+ years of creative campaign expertise and we continue to captivate audiences. We have sold billions of dollars of product for our clients, and our work has won hundreds of awards. Concepts’ focus is on both creativity and commerce.
This December, the Concepts Video team spent some time reflecting on some of the greatest projects of 2018. Check them out below!
MoleSafe
MoleSafe was one of the most important projects we had this year. We got to dive deep into the causes of skin cancer and created videos to persuade people to go to their local MoleSafe office and get a full body scan.
We heard staggering statistics from doctors and heart wrenching stories from real testimonials, which is what made this MoleSafe project so impactful. We learned that skin cancer can happen to anyone, so go get checked before it’s too late!
Click here to watch our doctor video. Or click here to check out the testimonials.
MD Hearing Aid
Our MD Hearing Aid project, which began in 2017, took us to California this year, where we interviewed an ear, nose and throat surgeon. Dr. Battaglia spoke about the incredibly high cost and the minimal health insurance coverage of traditional hearing aids.
We found true MD Hearing Aid believers all over the country, and were captivated by their confidence in the product.
Click here to watch our MD Hearing Aid commercial.
Kegenix Campaign
This year, Concepts Video was a part of a really incredible digital campaign for Kegenix, a line of ketone based supplements. We created compelling, graphic heavy videos for a successful social media campaign, and produced an influencer testimonial video with Collette Stohler of Roamaroo.
The team also flew to Florida’s west coast to film gripping testimonials and convincing doctor endorsements. This project was eye opening, and really taught the team more about ketosis and the impact of a healthy lifestyle.
Click here to check out our digital media campaign. Or click here to hear from Collette Stohler.
Natural Dentist
Dental health is vital, and this year Concepts Video got to promote a new, all natural tooth care line called Natural Dentist. This line boasts gentle, all natural mouth washes and toothpastes for sensitive mouths.
The Natural Dentist mouthwash contains 20% aloe vera gel, which makes it the perfect wash to use for bleeding gums and sensitive teeth. Our Concepts Video team still uses this product for all of our healthy smiles.
Earlier this year, we began our Summit Brands journey with Plink, an easy to use garbage disposal cleaner and an absolute must have in the kitchen. These tablets easily get rid of stuck on food and rotten smells from every garbage disposal. Our campaign proved incredibly successful via social media clicks and Amazon purchases.
Most recently, we created short digital, sales driven videos for the entire Iron Out Rust Remover line on Amazon, which will be released in 2019.
Click here to watch our Plink social video. And stay tuned for the Iron Out videos!
That’s a wrap on Concepts Videos best projects of 2018. We are so grateful we got to produce all of these great videos, and we’re looking forward to more incredible pharmaceutical and corporate projects in 2019!
“Ok Google, play my dance mix playlist in the kitchen”. Now there’s a line that will go down in Concepts TV history. Why? Because this was one of the most exciting commercials ever produced! Here’s a look behind the scenes at our Onkyo Google commercial production…
The Best Part
The best part about producing this commercial was the casting phase. Every talent at the audition had to act out her scenes. Every “mom” had to dance around the kitchen with a mixing spoon, and every “dad” had to rock out with his air guitar. What a HILARIOUS way to spend a day at work! Concepts TV is lucky enough to have an extensive list of both direct talent and talent agencies, providing perfect talent options for our commercial.
The Hardest Part
One of the hardest parts was finding the music. Popular music is all licensed and expensive, unknown music isn’t licensed but also isn’t popular. Every character in this commercial, mom, dad, son, grandma had to have a different sound track. Mom is a dancer, and needed upbeat, catchy dance music. Dad is a huge metal head, so he needed good rock ‘n roll. Their son is a part of Gen Z, so it had to be pop music for him. And of course, classical music for Grandma. Our team scoured the internet for usable music, which wasn’t easy. We ended up finding 2-3 options for each member of the family, which we then selected as a team.
The Easiest Part
The easiest part was the shoot. Once the actors were locked in and the music was chosen, the 10 hour shoot day was full of laughs, good music, and great footage. Our vendors were exceptional. Our DP, Peter Mariuzza, climbed a 20 foot ladder to film into a second floor window!
Our Onkyo Google commercial won a Bronze Telly Award, proving teamwork, good preparation, and great vendors are the key to success.
Check out our award winning Onkyo Google commercial below!
https://conceptstv.com/wp-content/uploads/2018/11/Behind-The-Scenes.jpg315560Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-10-04 11:57:142019-05-24 14:33:12Behind The Scenes – Telly Award Winning Onkyo Google Commercial
Digital tools, such as fitness trackers and step counters, are on the rise in the medical field. However, these tools are not proving to be as beneficial to its wearers as previously believed. Read more
https://conceptstv.com/wp-content/uploads/2018/05/PATIENT-BEHAVIOR-AND-DIGITAL-TOOLS.jpg315560Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-05-17 15:29:212020-01-09 12:04:22Patient Behavior and Digital Tools
It’s not as simple as just hitting “record”. Live videos require strategy and for social media, it’s important for a company or brand to publicize details of a live broadcast in advance – especially those seeking audience interaction. Read more
https://conceptstv.com/wp-content/uploads/2018/03/Intergrating-Live-Video-into-Social-Media-Strategies-710x375-1.jpg375710Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-03-20 12:04:342020-01-09 12:08:38Integrating Live Video into Social Media Strategies
In a new digital world, consumers are now relying heavily on the internet to provide health information. “One in twenty Google searches is now for health-related information.” That means that before calling a physician, or scheduling an appointment, consumers go straight to the internet, and many times, self-diagnose from their research. Read more
https://conceptstv.com/wp-content/uploads/2018/03/pharama-710x375-1.png375710Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-03-12 15:26:122020-01-09 12:09:31Pharmaceutical Advertising and Understanding the Patient
This year is an important year for companies to benefit from video advertising. The social world is ever changing, therefore new trends are underway. In order for businesses to meet their marketing goals, it’s crucial to stay up to date on the latest and greatest video trends. Read more
https://conceptstv.com/wp-content/uploads/2018/02/Video-Marketing-Trends-in-2018-710x375-1.png375710Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2018-02-26 10:53:332020-01-09 12:10:18Video Marketing Trends to Look Out for in 2018
As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV.
Too Many Choices
In the digital age, choosing a TV station is a lot like trying to find a quality piece of clothing in H&M; it’s in there, but you may not have the patience to find it. Fowler continues, ‚“Hulu isn’t the only service to recognize we need fewer choices, not more. YouTube TV, the Google live service that launched last month, puts search, trending shows and personalized suggestions front and center. Sling TV’s home screen has evolved to include the stuff you watch most. Even Comcast is leading traditional cable companies to adapt with a new X1 cable box that offers 'for you’ recommendations, plus a voice-commanded remote.”
Advertising During the Renaissance
With the shift to streaming and digital content, advertisers have an opportunity: adapt and advertise on various platforms. For example, big brands like Johnson & Johnson and AT&T have advertised on YouTube. If a brand is looking to advertise on Hulu, they can opt into choice-based ads where the viewer has the choice of what type of ads to see. If you’re a pharmaceutical company or car company, this is key for targeted marketing. Another benefit of advertising on Hulu is the direct click through for users to purchase a product instantly. Unlike the days of traditional TV commercials, this gives customers and advertisers the ability for instant transactions.
In an age where new channels and platforms are popping up daily, it is clear that traditional television’s reign is coming to an end and the digital reign is beginning. There is a new royal waiting in the wings and it’s clear that in 2017, content will be crowned king. Players like Netflix and Amazon churning out original content on a paid subscription basis and others seem to be following suit. Online video big wig YouTube is looking to join the game with a new slate of original content positioned to take over network television consumers.
YouTube chief business officer Robert Kyncl said. ‚“We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube, bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.”
While some advertisers may balk at the idea of commercial free television, this is also an opportunity for advertisers and marketers. With an entirely new channel to promote product, advertisers just need to get creative. YouTube will partner with key advertisers such as Johnson & Johnson and Google Preferred. Advertisers will have the opportunity to build long term relationships with YouTube content creators that have the ability to infiltrate not only the shows audience, but the overall influence of the content creators audience as a whole.
What can advertisers do to stay up on the times? Advertisers should look to get involved with content creators and influencers. Don’t just look to put your product in front of direct selling audiences on TV and the web, put your product in the hands of trustable influencers and new media channels.
https://conceptstv.com/wp-content/uploads/2017/12/Online-Video-Content.jpg450800Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-12-12 16:00:542019-05-24 14:36:59Online Video Pushing Original Content
Dish Network, previously known for satellite TV, is catching up with the times. In fact, they seem to be trending in the world of online video. While television stations used to be the norm for content consumption, the masses are now turning to the world of online video on YouTube and Facebook.
According to Phys.org, “Dish is unveiling a wireless device, SlingStudio, meant to enable multi-camera productions without high-end equipment. The wireless device collects video from up to 10 smartphones and traditional cameras as they are being shot. An iPad app lets you choose which video and audio feed to broadcast at any given moment. The app also has tools for transitions and text overlay.”
Multi-camera shoots used to be reserved for primetime television, but now there are devices that allow multi-camera shoots right from your own home. At $999, the price tag will cut out your average user, but if you’re a company or influencers looking to make waves in the world of online video, a device like SlingStudio can be an instrumental piece of the content puzzle.
At Concepts TV, we specialize in multi-camera shoots for online video, television, and corporate videos.
https://conceptstv.com/wp-content/uploads/2017/12/Multi-Camera-Shoots.jpg14402560Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-12-12 15:48:422019-05-24 14:40:04Multi-Camera Shoots to the Masses
There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% - 300%.
Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.
Laser Targeting
It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone’s life?
Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you’ll be able to write and film video content which captures their attention and makes them feel like you’re speaking directly to them.
Smart Marketing
The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media videos, accounts, and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.
Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.
Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.
Engagement
Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.
Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.
Ongoing Optimization
Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.
There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.
Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.
Virtual reality has been a game changer in the entertainment world, but now it’s also changing the world of medicine. Instead of taking away from surgery time, elite surgeons can now simultaneously train thousands of surgeons through virtual reality in medicine.
Google Glass & Surgery
In 2014, Shafi Ahmed reached “14,000 surgeons across 100 different countries by using Google Glass to stream a surgical training session.” Later on in 2016, Ahmed live-streamed cancer surgery in virtual reality that was filmed in 360-degree video. Virtual reality and advanced cameras are changing the medical industry for the better. Instead of one-to-one training, these technologies can influence hundreds of thousands of people.
Social Media
Ahmed didn’t just utilize virtual reality for doctor training, in 2016, he used Snapchat glasses “to record an operation in ten-second clips that were uploaded to his Snapchat story.” This received two million views and over 100,000 YouTube downloads. With this shift to virtual reality and 360-degree video, medical clients can utilize Concepts Video for all of their video needs. Instead of time consuming one-on-one training, Concepts Video can film and animate all of your medical needs for virtual reality in medicine.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-13 08:10:432017-11-13 08:10:43Virtual Reality in Medicine
Concepts TV Productions Invites You to A Grand Tour of our State of the Art Studio
Concepts TV Productions has opened a new, state of the art studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.
Concepts TV Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.
Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.
Studio Specifications
11,000 Sq. Feet of Sound Proof Shooting Space
Broadcast Quality TV Production Services
Professional Studio Lighting
White Cyclorama (14' x 21' x 9.5')
Green Screen Stage
Kitchen Set / Living Room Set / Bedroom Set
Video/Audio Post-Production Facility
Full Service Set Design and Construction/ Flats
Conference Room
Loading Dock
Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
Elevator
Wheelchair Access
Ample A/C
Two sided studio equipped with three 120 v 20amp dedicated circuits
Production Offices
Acreage for Outdoor Shooting
Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
Studio Uses Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion
https://conceptstv.com/wp-content/uploads/2017/11/Drone-Pic-1.jpg7871392Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-11-09 19:03:562019-05-24 14:51:12State of the Art Production Studio in Northern New Jersey
Concepts Video has opened a new, state of the art production studio located near the crossroads of Routes 80, 46 and 287 in Towaco, NJ only 45 minutes from NYC. Our studio is fully equipped with 11,000 square feet of studio space with over 50 parking spots. Our studio space includes a 14 foot white cyc, a large green screen stage, and multiple flats for creating personalized sets.
Concepts Video Studios also provides an expansive cutting edge working kitchen set plus prep kitchen, ample office space, and shower facilities.
Additional resources include video and audio post production facilities, full service set design, and acreage for outdoor shooting.
Studio Specifications
11,000 Sq. Feet of Sound Proof Shooting Space
Broadcast Quality TV Production Services
Professional Studio Lighting
White Cyclorama (14' x 21' x 9.5')
Green Screen Stage
Kitchen Set / Living Room Set / Bedroom Set
Video/Audio Post-Production Facility
Full Service Set Design and Construction/ Flats
Conference Room
Loading Dock
Working Kitchen (28’ x 22’) - including state of the art appliances, mobile island with counter tops and all kitchen props
Green Room, Makeup/Wardrobe Services, 4 Baths, Shower
Elevator
Wheelchair Access
Ample A/C
Two sided studio equipped with three 120 v 20amp dedicated circuits
Production Offices
Acreage for Outdoor Shooting
Storyboard / Art Studio / Logo Design / Photography/ Package Design Services
Animation/ Special Effects
Studio Uses
Photography / Point of Purchase Production / Webcasts / Testimonials Development / Commercials / Training Videos / Auditions / Social Media Production / Sizzle Reels / Sales Promotion
Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-11-09 14:05:422017-11-09 14:05:42Northern New Jersey State of the Art Production Studio
In the past 50 years, brands had to rely on big media budgets and large television networks in order to sell products. While television still helps with credibility, brands no longer need massive television networks in order to sell their products. With so many various platforms in digital advertising and social media, brands can specify and target a detailed demographic using online video without having to worry about a massive media budget.
Choosing a Channel
There has never been a better time for product marketers because there are so many different platforms to choose from. While these choices might seem overwhelming, it’s the perfect way to target your user demographic. If your products are geared towards younger demographics, marketers will want to look towards Instagram and Snapchat, products with great demonstrations may look to Facebook and Instagram, and products with a larger story can look to online video giant YouTube.
Influencers
Furthermore, marketers can choose influencers to market their products. These influencers are a much more affordable way to get your products in front of specific markets. For example, if you’re marketing a product to a new mother, you should also utilize Mommy bloggers and influencers for reviews of your products. These influencers will be viewed as much more trustworthy versus traditional advertising.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-11-06 22:13:212017-11-06 22:13:21Choosing Channels: Brands Shift from Television to Digital
The dynamic duo was recently featured on BBC.com! "Collette and Scott Stohler have what looks like the dream career. They travel the world for six months a year and are paid to post photos, videos, newsletters and blogs on their website and social media channels."
https://conceptstv.com/wp-content/uploads/2017/10/Elephant-Bath.jpg6001200Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2017-10-20 18:57:402018-06-14 11:00:58Roamaroo - The Social Media Influencers Who Get Paid To Travel The Globe
Native advertisements have been around for decades, but now, they have a new stage to shine. Social media is taking a large piece of the advertising market with in-feed ads, online video, and paid content marketing all creating a new type of marketing pie. According to Rapid TV News, display advertising will increase from $84 billion to $126 billion dollars by 2019.
Social Media
While some of the $126 billion accounts for overall digital media, a large portion of this digital spend will be in social media. According to Rapid TV News, social media is predicted to grow at a rate of 20% a year and online video is growing at a rate of 21% a year.
Native Advertising
While TV commercials were out in the open, social media is a little more stealth. Native advertising and user generated content is king across social media platforms. While brands and users still need to disclose paid partnerships, products prefer the gentle touch across social media. For products looking to break into social media marketing, they should focus on storytelling instead of the yell and sell.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-09-18 10:54:532017-09-18 10:54:53The New Native of Advertising is Social Media
Social media is the new way for businesses to market themselves. Viral videos have skyrocketed products such as The Woof Washer, The Willa Walker, and Pod Tents. Viral videos convert to more followers, increased web traffic, and products sold. With Facebook prioritizing video content to compete with YouTube, it’s the ultimate platform for businesses to advertise.
Concepts Video specializes in eye-catching advertisements that tell and sell in 30 seconds or less. Concepts Video has pivoted their award-winning television expertise into videos for social media. Here are 6 ways for you to create videos that go viral:
Keep it Timely: We are in the age of the short attention span. Most viewers rarely see anything after the first 10 seconds of a video. Just like a successful eye-catching TV commercial, keep your videos under 60 seconds.
Have an Attention Grabbing Photo / Opener: A viewer will usually see your video as they’re scrolling through their newsfeed. The only thing that’s going to halt an aggressive thumb scroll is something eye-catching and clear. Utilize high-resolution photographs and a bold concise title to make people click.
Create a Formula: Much like direct response television, viral videos have a specific formula. Grab the viewer in the first 5-10 seconds with a shocking opener, dramatic drone shot, or amazing demo. Add graphics and simple copy to add in your storytelling and jump cuts to keep the action flowing. If you’re selling a product, a creative “wow” demonstration such as the Concepts Video Woof Washer video, will make viewers hit the prized “share” button.
Add Subtitles: Since most Facebook users consume their video content at work, they tend to watch videos without sound. While videos should show and not tell, it’s always helpful to have copy and graphics to lead your storytelling process. If you’re a business page on Facebook, the platform will automatically add captions. However, if you don’t have a certified business page, video creators should add subtitles or copy in the lower third of the video.
Test Something New: Social media is so new that there is no guaranteed formula for a successful viral video. Every video is a constant test. After your video has run its course, utilize the “insights” tool on Facebook to see how long viewers are watching, when they’re dropping off, and start to figure out any trends in your videos. Once in a while, throw in a wild card video to see how it does.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-08-07 18:03:022017-08-07 18:03:026 Tips to Make Your Videos Go Viral
While big businesses have invested in video for decades, small and medium sized businesses are starting to realize the true value of video marketing. With the advent of social media giants like Facebook, Instagram, YouTube, Snapchat, and Periscope, it’s clear that online video is an integral part of any successful marketing strategy.
As millennials age into a prized financial demographic, small businesses are integrating video into their marketing campaigns. While video campaigns used to involve Hollywood stars and big budgets, now, small businesses can take advantage of the video generation without the traditional high budgets of their big business counterparts. A mom & pop shop can now create video at a much lower cost than 10 years ago.
Video Moves to the Small Screen
20 years ago, companies that created videos for marketing purposes traditionally lived on television. With television came big media budgets that blocked out many small and medium sized businesses. In 2017, viewers are consuming the majority of their content on their computers or their smartphones. For the marketer, the cost to entry to market on web is significantly lower than television. Plus, according toMarketing Land “YouTube reaches more adults 18+ during prime time than any cable network does.”
In 2016, Mark Zuckerberg told Buzzfeed,
“We’re entering this new golden age of video … I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
If you want your company to stand out from the pack, contact us at Concepts Video for all of your video needs.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-07-31 08:07:252017-07-31 08:07:25Small Businesses Click to Online Video
By 2020, “IP video traffic will comprise 82 percent of all consumer Internet traffic, up from 70 percent in 2015.” It is imperative for advertisers' future to be in the digital realm, whether it is video on demand, social media, or Internet video and Concepts Video can take you there.
Virtual Reality
One of the main stays of increased Internet traffic is virtual reality, whose traffic quadrupled in 2015. Virtual Reality streaming requires a high bandwidth that will contribute to Internet consumption. Concepts Video produces virtual reality content for all platforms.
Smartphone Friendly
According to statistics, smartphone traffic will exceed PC traffic by 2020. In 2015, PC’s narrowly exceeded smartphone traffic, but that won’t last for long. Advertisements and brand content that appear on smartphones need to be able to last past a swipe. They need to be smartphone friendly with no picture-in-picture shots and no split screens to take advantage of the small screen size. Advertisers must also gear their content towards short-form as many people do not want to watch long videos and advertisements on their phones.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-07-17 12:11:192017-07-17 12:11:19The Future is Online Video
Video is going through its own renaissance and advertisers are pivoting to hop on the digital avenue. Last year, video accounted for 73% of web traffic and it is predicted that in 2021, video will make up 82% of all Internet traffic. As content consumption shifts away from traditional television and onto digital platforms, advertisers have an opportunity to produce memorable content for millennials.
Live Video
It is projected that live video will be “the fastest growing segment of internet video thanks to new video offerings like Facebook Live, Twitter’s broadcast of live sports and live over-the-top bundles from companies like AT&T, YouTube and Hulu.” For advertisers, this means that foraying into the Live Video platform will be extremely advantageous to bottom lines. Just as QVC ruled the airwaves for ages, Zappos has an online video catalogue, and now advertisers can try live demonstrations on Facebook Live platforms.
While TV is not dead yet, cable networks are shifting content towards digital platforms. The Travel Channel and Land Rover recently created a digital series, Uncharted Discoveries, which had a live component to the adventure, asking followers to vote on Facebook Live. The live component dictated exactly what was going to happen in the filmed series. This series also coupled the Travel Channel’s highest-ranking host with a group of digital influencers, marrying traditional TV with modern digital.
Concepts Video has been in the video industry for nearly 35 years, building an expertise in brands despite constant changes to the video industry. Call us today to create Live Video, branded campaigns, and digital content.
News is consumed in many ways including through social media. The younger age bracket, aka Millennials, ages 18-34, tend to skew towards YouTube and Facebook for their news consumption, while this age group only accounted for 8% of viewers on national broadcast television.
Digital Municipalities
That’s why NBC News is pivoting and serving their news from an innovative broadcast menu. Matt Danzico, head of NBC Left Field, a division of NBC that produces short documentaries for social media said, “it’s my belief that broadcaster need to begin viewing these hubs as digital cities. So in the same way that it’s clearly important for NBC [to] have local bureaus to serve news and information for, about and within the actual cities their audiences live, it’s now imperative that we exist within these digital municipalities.”
Digital Advertising
While NBC Left Field videos will not have advertisements to start out, ads will not be far behind. NBC News will not rely solely on traditional commercials, but it will look to utilize the popularity of branded content and influencer marketing.
For brands looking to advertise to the 18-34 set, digital is the way to go. Between Johnson & Johnson funding YouTube, NBC launching Left Field, and CNN’s “Great Big Story,” the new way to advertise is upon us.
Concepts Video specializes in creating memorable branded content campaigns for television and the web.
Sources
NBC News Wants to Woo Millennials With Its Own Digital Video Service. Fortune. June 13, 2017.
China has one of the most flourishing markets in our global economy and now, the Asian country is penetrating the online video sector. China’s population is estimated at over 1.3 billion people (about 4x as many people as The United States). That population number reveals an opportunity in various markets and online video is feeding that need.
SVOD on the Rise
According to JPMorgan Chase & Co. as quoted in eMarketer, “the number of SVOD subscribers will hit 144 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers.” At a time when cable TV subscribers are dropping from 252 million this year to 248 million, it seems like subscription video-on-demand is on the rise.
While China’s video content used to include pirated materials and user-generated content, the country is now signing licensing deals with major content studios. This is the perfect time for marketers to get in front of a highly influential population. The main SVOD player in China is iQiyi with nearly 100 million subscribers. While Netflix withdrew its SVOD services from China in 2016, they have recently inked a deal with iQiyi.
Concepts Video creates award-winning content for international players around the globe. Call us today!
Sources
China’s Online Video Subscribers Are Closing the Gap with Cable TV. eMarketer. June 14, 2017. https://www.emarketer.com/Article/Chinas-Online-Video-Subscribers-Closing-Gap-with-Cable-TV/1016005
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-06-19 08:00:102017-06-19 08:00:10Online Video Flourishes in China
Amazon started with online shopping, moved into original programming, and now it’s looking to break into the 300 billion dollar pharmaceuticals sector. Having already sold medical equipment on its U.S. website, it’s no stranger to the medical industry. The health care industry accounts for nearly 18% of the U.S. GDP so this could be a big move in extending their business.
Regulatory Issues
While Amazon has cornered the online market, safety issues will play into factor when it comes to selling Pharmaceutical products. Amazon will have to deal with FDA clearance, doctor authorizations, prescriptions, insurance, and deductibles. According to Fortune, “given the company’s need to continue its sales growth, improve profit margins, and justify its stock price, pharmaceutical distribution may be just what the doctor ordered.
We’ve Got Company
Amazon isn’t the only company that’s looking to diversify itself with Pharma. In fact, Johnson & Johnson is investing in online video giant YouTube for their new foray into original programming. Since Pharma plays such a huge role in the U.S. health care industry, it’s no wonder that they are getting involved with the profitable video market.
As Geoffrey A. Fowler of the Wall Street Journal said, we are going through a television renaissance right now. Channels are blurred, shows are binge-watched, and streaming is king. Hulu has been around for a few years now, but they’re about to shake up the market again with their Live TV.
Too Many Choices
In the digital age, choosing a TV station is a lot like trying to find a quality piece of clothing in H&M; it’s in there, but you may not have the patience to find it. Fowler continues, “Hulu isn’t the only service to recognize we need fewer choices, not more. YouTube TV, the Google live service that launched last month, puts search, trending shows and personalized suggestions front and center. Sling TV’s home screen has evolved to include the stuff you watch most. Even Comcast is leading traditional cable companies to adapt with a new X1 cable box that offers ‘for you’ recommendations, plus a voice-commanded remote.”
Advertising During the Renaissance
With the shift to streaming and digital content, advertisers have an opportunity: adapt and advertise on various platforms. For example, big brands like Johnson & Johnson and AT&T have advertised on YouTube. If a brand is looking to advertise on Hulu, they can opt into choice-based ads where the viewer has the choice of what type of ads to see. If you’re a pharmaceutical company or car company, this is key for targeted marketing. Another benefit of advertising on Hulu is the direct click through for users to purchase a product instantly. Unlike the days of traditional TV commercials, this gives customers and advertisers the ability for instant transactions.
There is no denying that most people find video content more compelling and engaging than written content. Videos provide an effective way to develop a brand’s story, to build the like, know and trust factor, and ultimately to boost sales. Statistics back-up these claims, as videos placed on landing pages can increase conversion rates by 80%, while videos included in an email will improve the click-through rate by an impressive 200% - 300%.
Yet, when it comes to video marketing, many companies place too much focus on the production side of things, rather than setting the foundations by researching and creating a thorough video marketing master plan. We reveal four video marketing steps that will supercharge your marketing growth.
Laser Targeting
It all starts with becoming incredibly clear on who your target audience is. Delve deeper than demographics; Instead of broad factors such as age, sex or location, you want to think more in terms of targeting an individual with likes, dislikes and problems that they need help with. Do some detective work, and study the USP (unique selling point) of your products and services as well as the pain points of your customers. What issues can you solve? How will your product improve someone's life?
Shorten this information down to a few sentences, then use it to build a target customer profile. When you get crystal clear on your ideal audience, you'll be able to write and film video content which captures their attention and makes them feel like you're speaking directly to them.
Smart Marketing
The next step is to identify the platforms that your ideal audience spends time on. What do they search for? What social media accounts and apps do they use? What are their favorite websites? Use this information to decide what platforms to market your videos on.
Also take into consideration the platform when choosing what type of video content to create. For example, over 85% of Facebook videos are watched without sound, so if you plan to promote your video on the platform then be sure to include subtitles or text captures which convey the message to your audience without them having to hit the volume button.
Tailor your video content for your target audience, the platform it will be shared or advertised on and the type of product or service you are marketing. For example, foodie vids for Facebook can be short, snappy and subtitled, while more serious medical content for the healthcare sector may benefit from longer informational videos that are targeted at an older audience.
Engagement
Engagement is everything. You want to be able to strike up a conversation with your target audience, so ask people to engage with the content, be it through likes, shares or comments. Asking a question at the end of a video is also a good way to strike-up a conversation between you and the customer.
Understand where your customer is in their buying journey. Are they simply looking for information, or are they aching to make a purchase? If price points for your products are high, then you may want to get hold of the customer’s email address so that you can place them into a marketing funnel, work on the customer relationship, and eventually convert them.
Ongoing Optimization
Stats reveal that approximately one-fifth of viewers will close a video within the first ten seconds, so create a compelling hook, spark curiosity, provide a promise and payoff or catch them off guard to keep them watching to the end.
There is no magic, step-by-step formula that fits all. Instead, you must create video content and then test and adapt. Analyze results, then choose to optimize videos. Optimization is key if you want to craft exciting content which speaks to your audience.
Incorporate these factors into your video marketing strategy, and you’ll see a rise in traffic, engagement and ultimately sales.
If you want to reach the masses while strengthening your brand, content marketing is the answer. After all, as Jonah Berger, a professor and expert on viral marketing and social influence said, “Going viral isn't random, magic or luck — it's a science.”
Have you recently seen a video that truly captured your attention? You may have even discussed it with your peers. If so, that's what you're after, and with a little guidance and perseverance, you too can succeed within the content marketing world.
In relation to video content, the pharmaceutical industry has an upper hand. Everyone is interested in how they can improve their health. If this is unchartered territory for you, these tips will get you started.
10 Tips You Need to Know About Content Marketing
Keep this concept in mind — the key to good content is that it's not overly promotional but is useful, interesting or valuable. Instead of selling, provide consumers with the information they need to make an informed decision.
Let's get started!
Invest in your brand — you need to inject money into your content marketing budget in order to get a return. If implemented properly, that investment will be well worth the initial funding. Standard commercials on social media are great for this purpose.
Create a video content strategy — start with a solid plan of action. Although you'll need to make modifications along the way, it's critical that you're able to measure your level of success. Ask yourself, what do you want your video content to accomplish? Who is your target audience? What action do you want them to take?
Share to educate — offer practical information in order to build a long-term, mutually beneficial relationship. This is great to capture the attention of potential customers, while also keeping your current customers engaged.
Strike human emotion — we've all seen those commercials or videos that really seem to touch the human spirit, ending with a message from a phone or soda company. These types of videos are meaningful and spark another level of intellect.
Use multiple videos — as stated in the 2013 Online Video Marketing Survey and Trends Report, 25 percent of the respondents planned on incorporating 50 or more videos into their marketing strategy. This is because based on the cost of production, the return can be substantial.
Create how-to videos for existing customers — did you know that, on average, it costs five times more to attract a new customer than it does to keep an existing one? Offer how-to videos that will appeal to this customer base.
Keep it short — as stated by Time magazine, our approximately eight-second attention spans are now shorter than the nine-second attention span of goldfish. Although there are exceptions, aim for a video that's 90 seconds or fewer.
Be patient — you'll want to see some sort of initial progress, but if you're not seeing the results you'd like right off the bat, do not be so quick to give up. Content marketing is a long-term investment, and in order to truly influence your audience, you need to be persistent.
SEO isn't always king — pay attention to SEO within your daily routines, always incorporating the basics. With that being said, when making video content, if you're too robotic about SEO requirements you could reduce the quality of your content by taking away from the narrative.
Ask for help — if you don't know where to begin, invest in individuals that do. Although you may need to fund content marketing in the beginning, it will be done right, boosting productivity.
Get started today in order to experience beneficial results in the near and distant future. After all, Andrew Davis, the highest-rated content marketing speaker and author, said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Finding the best copywriter is a challenge to advertisers all over the world. In the online world, finding a gifted writer should be easier now more than ever. After all, the digital age makes it possible to reach talent from around the world, but that is also part of the problem. Many people with a keyboard and a creative mind market themselves as copywriters. However, all the best copywriters have a few things in common: experience, eloquence, and ingenuity.
Copywriting and Scripting Services
If you select the correct copywriting agency, its staff will find the right copywriter for you. However, that requires that you spend precious hours finding the right agency first. Though there are hundreds of copywriting services floating around the Web, only a handful attract corporate-level talent.
When appraising a copywriting service, ask yourself one question, how much confidence in its writers does the agency have? If the agency can promise you'll be 100 percent satisfied with the result, you can be fairly certain the company has faith in the abilities of its writers. Concepts Video has over 30 years of successful copywriting experience.
Independent Search
An independent search requires you find candidates and then vet them. While this can be time consuming, recognizing a great writing talent is something almost anyone can do because, inherently, we all have the ability to recognize great prose. Companies like Upwork.com, Freelancer.com, and Fiverr.com all offer independent contractors offering copywriting services. While they may be cheaper than using an agency or production company, you’ll need to vet them properly so that you don’t waste your money or time on bad copy.
Here are the steps you can take when vetting a copywriter:
Look at Past Work
Ask for 10 writing samples. Whether you read each sample is irrelevant. If a writer can produce 10 pieces, that writer is experienced enough to consider.
Ask for a Sample Piece
If you find a writer that seems to have the experience you are looking for, ask for a sample piece on a theme or subject of your choosing. The best way to determine if a writer is worth their salt is to ask them to write about something they are unaccustomed to writing. Scrutinize this piece ruthlessly; if there’s a grammatical error or spelling mistake, then it’s likely they didn’t edit and review their piece properly.
Assess Writing Style
Find a great piece of writing — on the subject you chose for the sample piece — and read it. Then, immediately after, read your candidate's sample. How does it compare to the great piece? Does the candidate's piece flow or is it a grind to push through? Is it flavored or dull and bland? Is your candidate up-to-date or still writing like it's the 80s? Can the candidate paint a picture with words and illustrate with prose?
Check Word Choice, Timing and Rhyming
Does the candidate use obscure, complicated words (such as "coquette" and "adamantine") that are confusing, unnecessary, and frustrate and annoy the audience? Or does the writer use simple words that everybody can understand? For example, commercials and most popular news outlets are written at a 5th grade level.
Also, most commercials rhyme and have excellent timing with solutions and calls-to-action (CTAs). Check that the copywriter's previous work has good rhyming, as well as engaging and clever calls-to-action.
“Reading copy shouldn’t feel like reading a biology book. Good copy should captivate the reader and motivate them to take action.”
Great Copywriters Are Worth Their Weight in Gold
Great copy can capture a customer in a second. When Concepts Video has two minutes to make a customer choose a Bissel vacuum over a Shark vacuum, our expert copywriting and demonstrations quickly captivate consumers. By creatively explaining the benefit of products in an eloquent way, Concepts Video has made our customers hundreds of millions of dollars.
Great copywriters are invaluable for any business. They can get customers to pick up the phone or enter their credit card information after a 30-second commercial. When it comes to capturing customers, copywriting is always key.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-04-10 13:45:262017-04-10 13:45:26How to Find the Best Copywriters
Videos and animation are an integral parts of any marketing plan. Videos and animation quickly and concisely communicate information, which is especially important with clients in the medical and pharmaceutical industries. These industries are faced with the fact that the information they are presenting can oftentimes be very dense. The medical industry often has to utilize diagrams, drawings, illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option as seen in Part I of our article.
Here is part 2 of our 10 reasons why you need medical animation.
6. Animation Can Be Used to Better Explain How a Drug Works
Following instructions on how to use the drug, a medical animation can also showcase how the drug performs in the body, so that the viewer can “see” what is happening when they take the drug.
7. Medical Animation Can Be Cheaper Than Using Actors or Models
A video marketing firm can quickly develop medical animations for you to suit your needs and budget, making it a more cost-effective option than having to hire actors or models.
8. Medical Animation Can Be Used for Training
Whether training future surgeons, physicians or other medical staff, medical animation can be key in ensuring proper and thorough training.
9. 3D Medical Animation Can Capture All the Details
Advances in video animation make it possible to show lifelike detail for a truly impactful animation.
10. Medical Animation Can Be Used for Online Video Marketing
Using videos and animations as part of your marketing efforts helps you gain an edge over competitors and attract new clients.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-03-27 16:52:522017-03-27 16:52:5210 Reasons why you need Medical Animation - Part 2
Many businesses today know that videos and animation are an important part of marketing, as well as a great way to give information to consumers and clients. The medical industry is no different, having utilized diagrams, drawings and illustrations, photos and videos to foster better learning and enhanced communication. Medical animation is also a useful tool for clarifying many important, often difficult-to-understand subjects, procedures and techniques, and is likewise a cost-effective option.
Because animation an help improve memory retention significantly more than just a verbal or written explanation, it can benefit many medical professionals, facilities, pharmaceutical companies and other healthcare organizations. The following are 10 reasons why you need medical animation.
1. Pictures Will Always Beat Text for Retention
Think back to when you were first learning words like “apple” and “dog.” There were always pictures of the named objects to go along with those words, and for a very good reason. The human brain is very good at remembering pictures, illustrations and animations that are used as a visual aid. In fact, video or animation improves retention by over 50 percent. This is an especially important consideration in the medical field, where medical animation can be used to aid in several areas of training and disciplines.
2. Viewers Can Understand Animation Very Easily
Just as medical animation can aid in retention, so too can it help viewers to better understand a process, a procedure or any other area detailed in the animation, such as how blood cells travel through veins, or how the eyeball perceives its surroundings.
3. Animation Makes a Bigger Impact
Telling someone they have high cholesterol or showing them a picture of a clogged artery can be jarring enough, but show a medical animation of a clogged artery, and you’ve got a teaching tool with impact. It might be just the thing to make a patient truly understand the seriousness of various medical conditions.
4. 3D Medical Animation Can Be Used to Explain Surgical Procedures
A 3D medical animation can clearly describe how various surgical procedures are performed, such as a hip replacement. Having a better idea of how a surgery is performed can make it less worrisome for the patient.
5. Animation Can Be Used to Show How to Properly Use a Drug
The instructions on medication vials can sometimes be confusing and hard to read, and patients might not always remember each detail when told verbally. But a medical animation can help them better understand how to use the drug properly and aid in their retention of the instructions.
In conclusion, medical animation has come a long way, and now plays an important role in training, providing patient information, product marketing and more.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-03-21 16:52:412017-03-21 16:52:4110 Reasons why you need Medical Animation - Part 1
The Best Use of 10 Seconds: Extra-Short Video Marketing Tips
Full-length commercials are a proven effective marketing strategy, but what about extra-short videos that only last 10 seconds (or less)? As it turns out, these are just as effective as commercials when executed properly. To make the most of an extra-short video marketing strategy, you need to make the best use of your time. Here are some tips that will help you get the job done in 10 seconds or less.
Improvise
This goes against all the marketing advice you've heard in the past, but today's consumers prefer improvised content — or at least content that feels improvised. Keep your clips simple, using minimal scripting and no special effects if you want to grab your viewers attention quickly. Authentic improvisation is always best, but if you fake it, make sure it looks and feels like the real thing — because today's consumers are smart and they can tell the difference.
Why this works: Your viewers want you to be real. Today's consumers don't have time for advertising if it's not genuine; they simply don't trust heavily edited commercials. When you share improvised content, viewers feel more connected to your brand because you're including real people, just like them.
Don't Tell the Whole Story
One of the best approaches with a 10-second ad is to treat it like an elevator pitch. Grab your viewers attention with the most compelling message you can create. Leave the viewer with a sense of curiosity, a compulsion to know more about your brand. Then offer additional info through a longer video link, email signup or blog post.
Why this works: A person's attention span is fairly short, but it's even shorter when they're watching an ad. That's an issue when you can't present all the important information in less than 10 seconds. By providing just a snippet of information that intrigues your viewers, you're opening up more opportunities to show them the whole story at a later time.
Form an Ongoing Connection
As with all marketing efforts, the deployment of your extra-short videos may be the most crucial aspect of the journey. With 10-second videos, you shouldn't focus on a "one and done" approach. Instead, create an ongoing connection with your viewers by offering multiple extra-short videos over a significant length of time (the indefinite future is your best bet). You have lots of media options available for this type of advertising. Create an Instagram account, and use the Story feature. Tell your viewers to follow you on Snapchat, or utilize the paid marketing capabilities there. Even YouTube has a six-second video format called Bumper that's great for connecting to an audience.
Why this works: You've heard it before, and you'll hear it again: Social media is prime real estate for marketing. Young consumers practically demand it, and the under-30 crowd is a huge percentage of the population. Today's buyers want real-time videos, authentic updates and brands that create ways to connect. When you offer these connections, you're grabbing viewers who feel more loyal to your brand because you're genuine.
Final Thoughts
Short video marketing is a great idea, and they can add a huge boost to your sales when you make the most of the 10 seconds or less approach. Don't be dissuaded by the new format. There are platforms already available for the short video format — just waiting for you to jump in. After all, marketing should always focus on the next big thing, and extra-short videos are it.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-03-13 15:46:142017-03-13 15:46:14The Best Use of 10 Seconds: Extra Short Video Marketing Tips
First it was social media, then it was live video, and now virtual reality and augmented reality are the wave of the future for online video. With the usage of online video rising at a rapid rate, video creators are looking to stand out from the crowd by utilizing virtual reality in their content creation.
Spending Increase
According to an article in CNet, “Last year, spending on VR and AR amounted to $6.1 billion.” According to Tom Mainelli, IDC’s Vice President of devices and AR/Vr, said "On the virtual reality side, producers are quickly moving beyond games to create new content mainstream audiences will embrace.” Mainelli continued, "On the augmented reality side of the fence we're seeing commercial entities begin to more seriously evaluate the technology."
According to ZDNet, the research firm IDC says, “the AR and VR market will reach $13.9 billion in 2017, an increase of 130.5 percent over the $6.1 billion spent in 2016. What's more, AR and VR spending is expected to accelerate to a compound annual growth rate (CAGR) of 198.0 percent over the 2015-2020 forecast period, reaching $143.3 billion in 2020.”
According to ZDNet, early adopters are “expected to contribute $6.2 billion on hardware, software and services sales in 2017.”
To stay on top of video trends, Concepts Video creates Virtual Reality video in its own in-house state-of-the-art studio. Stay on top of video trends by utilizing virtual reality in your next video campaign.
Ng, Alfred. “Really hot stuff: AR and VR spending to double in 2017.”CNet. 27 February 2017. https://www.cnet.com/news/augmented-virtual-reality-earning-13-billion-2017-pokemon-go-htc-samsung-gear-daydream/
We are living in the era of video marketing with videos already representing 74 percent of all Internet traffic. Pharmaceutical companies have long been using video testimonials to create awareness, but it is even more important today to use this technology to your highest advantage. Having testimonial videos available for your clients to view and share on your website will make your online presentation powerful.
Some of the best web marketing in 2016 included video testimonials on a company website homepage, which draws potential clients in immediately.
Examples of Great Video Testimonials
Tips for video testimonials
Testimonials matter because a viewer's brain can process a video 60,000-times faster than when only hearing or reading words. This medical video testimonial shows a very personal, authentic side that speaks to a viewer emotionally. Remember, testimonials don’t have to be complicated to be profound. They just have to be authentic.
Slack's video testimonial is a great example of showcasing the user experience in a very believable way, while also promoting the product in an organic manner. This video is not only funny and entertaining, but it’s also believable and authentic.
Here are 10 tips on how you can make your own medical video testimonial more believable.
1. Stay Away From Scripted-sounding Testimonials
The best social media videos are the unscripted ones. Even though your video production may need scripted audio, or prompts, try having your video hosts and interviewees practice a few times so that their words and testimonials come out naturally. If it doesn’t feel authentic, then it won’t look authentic to the viewers.
2. Humanize Your Characters
Whoever is giving the testimonial needs to be someone people feel they can relate to. Specify the speaker's name, age and occupation. Humanizing your subject will help viewers believe the authenticity of your testimonial. A great example is in this BeActive commercial where the testimonials are true users of the product, showcasing their testimonials as authentic and believable.
3. Use Ambient or Natural Lighting
Studio lighting and props have the disadvantage of looking rigged. If you can interview the doctors and nurses outside, on location, in their offices or even in a medical waiting room, you transport the viewer to the location, further enhancing the genuine nature of the setting.
4. Ensure Quality Audio
Even if you are using an iPhone, tablet or other small digital device for recording, you can still get clear, good-quality audio. Check your settings and get to know your equipment before filming.
5. Engage Your Viewers
When using professionals like doctors, your viewers will be looking for medical professionals who are engaging, warm and thoughtful. Be sure to have a doctor your viewers can trust trust and feel like they could schedule a consultation with.
Don't Go Overboard on "Salesy" Speak
Viewers can spot a hard-sell video advertorial and will be immediately turned off if something sounds fake. Your testimonial should sound like someone telling a good friend about a great product. This way, viewers don't even realize they are being sold on something. This essential point is part of the creative process that Concepts Video can help you with.
7. Keep It Short
People won’t keep their attention focused on something for too long. To make your interviewees more believable, you can edit their speech to just under a minute. Skip the pharmaceutical jargon and use simple layman's terms.
8. Zoom In
Many people are not familiar with medical devices. To give a good picture, don't be afraid to have your testimonial showcase the tiniest details of your equipment. If you are showing an internal device, a good illustrator can help make complicated concepts visually understandable.
9. Be Authentic
Asking for honest customer reviews is the best way to get content for your video testimonials. If users are not available for a video shoot, you have the opportunity to interview people by phone, including snippets of their testimonial with subtitles accompanying your soundbite.
10. Back Up Claims With Research
Scientists know that they need research data to back up their claims. The same is true for branded video content. If you can gather some research quotes and statistics, you'll have a better chance of your viewers believing your claims. A good testimonial will include numbers, figures, data and detail. Viewers won't want generalized assumptions. If you are showcasing medical breakthroughs and technology, give statistics and cite examples.
At Concepts Video, we can help you create successful brand awareness and tell your story in an entertaining and informative manner. We specialize in captivating audiences through well-crafted video content production.
Collette Stohlerhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngCollette Stohler2017-02-27 09:58:582021-01-14 15:28:57Top 10 Tips for Believable Medical Video Testimonials
While Millennials used to be known as the lazy generation, they now have the largest buying power of any generation. This change in buying power creates a demand for new marketing strategies. Millennials are consuming more and more video content and they will spend more time in front of “screens” than any generation before. In this recent article, Oren Boiman discusses how important video marketing is for any company.
Per Oren,
“There are countless reasons why video should be central to your marketing strategy. The biggest one is that the millennial generation does not grant trust easily, nor to many. Video fits with the way millennials experience the world: highly visual, easy to consume, personal and experiential.”
This means that video marketing and video content are becoming more important than ever. With this increased screen time and resistance to “old school” ads like billboards or pop-up ads, video content is becoming critical for any brand. If you want to get a portion of the millennials spending on your product, then video content should be a chief component of your marketing spend.
How can companies react? Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”
This means brands need to look outside the normal video content of commercials or web videos. Videos like “Tasty” food videos, how-to videos, and product review videos are all great ways to get product in front of the eyes of customers. At Concepts Video, our in-house studio allow us to shoot any needs for our customers; kitchen shots, white cyc, or on-site video. Our in-house editing suite allows us to turn projects around quickly to keep up with the attention span and changing consumer landscape of millennials.
Like Oren said, “In the end, the process of finding your video strategy is much like buying a house.” At Concepts Video, our expert Creative Team can help craft and develop a winning video strategy for any brand.
The Electronic Retailing Association’s 2016 D2C Convention featured The Moxie Awards Gala, akin to Oscar Night for the Direct Response/Infomercial world. Luminaries from Direct Response Marketing attended and received awards for the most successful DR campaigns of 2015/2016. Interspersed throughout the Gala dinner were various videos, some highlighting the industry’s philanthropic work, while others touched on creative trends. One standout video at the Gala was ‚“DRTV Zombie Dance 2016,” a dystopian thriller where DR influencers transfigured into Zombies.
Concepts TV Productions, who produced the video, along with Marketing Maven, ERA, Swipe Payment Solutions, Marc Gill, Ideal Living, Guthy-Renker, Bluewater Media, and THOR Associates, tapped into THE UNDEAD with Zombie-centric submissions. Check out the video:
These DR Marketing companies dolled themselves up as Zombies and Zombified their DR products. The result was flesh-eatingly perfect!
https://conceptstv.com/wp-content/uploads/2016/09/ZOMBIE_0919.mov.00_03_31_22.Still031_Beautune_20160930.jpg10801920Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-09-30 17:15:202019-05-24 14:53:19DRTV Zombie Dance 2016 produced by Concepts TV
LAS VEGAS, NV (September 20th, 2016) Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony.
ERA is a non-profit trade association for direct response and infomercial companies that sell goods and services on the internet, TV and at ‚“As Seen on TV” retail stores. Each year, Moxie Awards are presented to the greatest direct response marketing campaigns. This year the first annual pro bono award was given to the team at Concepts TV for ItStartsWithAGirl.org. Concepts TV traveled to India to create a video presentation to raise funds in an effort to break the cycle of poverty and provide education for girls in rural India.
Jon Calderaro, Vice President of Operations at Concepts TV said, ‚“I was very touched by the stories of the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and, from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.
Collette Liantonio, President and Creative Director at Concepts TV stated, ‚“I felt really blessed to have been a part of this project and so grateful to receive this award. I hope in some way my involvement will inspire other DRTV professionals to be a part of giving back.”
Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV strives to participate in fundraising and philanthropic efforts from causes such as March of Dimes, The Wheelchair Foundation, NJ State Organization of Cystic Fibrosis and the Essex County Family Justice Center for Domestic Violence.
https://conceptstv.com/wp-content/uploads/2016/09/kripalu4.jpg6801024Rachel Leskanichttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngRachel Leskanic2016-09-20 13:04:282019-06-14 13:17:14Concepts TV Productions Receives the First Annual Pro Bono Moxie Award
FAIRFIELD, NJ (August 2nd, 2016) Concepts TV Productions, the NJ based Direct Response commercial Production Company has announced Sky Hanstein’s promotion to Director of Production. Hanstein will be responsible for spearheading the team’s production processes from inception to completion, in addition to introducing Satellite Media Tours to Concepts TV and its new medical division Concepts TV Productions.
Prior to joining Concepts, Hanstein had over 10+ years of experience in Broadcast PR and production management. Hanstein worked at Sony Pictures Television, served as Media Director at Synaptic Digital, and as VP at Vidicom in New York City.
‚“Sky’s new position brings excitement to the team and our clients as he introduces Satellite Media Tours to both Concepts TV and Concepts TV,” said Collette Liantonio, President and Creative Director of Concepts TV Productions. ‚“We are expanding to service the pharmaceutical sector. His knowledge of the production realm and media tours will strengthen the team's capabilities in both DRTV and the medical field.”
‚“As Director of Production, I am eager to oversee and deliver impactful messages to consumers and healthcare professionals through a variety of multi-media channels including broadcast via Satellite Media Tours,” said Hanstein. ‚“With cutting edge technology and Concepts’ new state of the art facility opening in winter of 2016, Concepts TV will deliver video content to medical industries in a more efficient and cost-effective manner.”
Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV Productions has worked with Novartis, Whitehall Labs, Bard Parker, Prestige Brands and medical agencies such as Harrison and Star.
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-08-02 13:34:342019-05-24 15:01:26Concepts TV Productions Promotes Sky Hanstein to Director of Production
With 10 years plus at Concepts TV, the growth I have witnessed is remarkable! I have seen the company grow from 9 employees in 2006 to the current 15. Of course the number one goal in any business is to grow the client base but the domino effect that takes place is endless. When I joined Concepts TV, we occupied the 2 upper levels of a charming Victorian home, with a swimming pool in the backyard which we utilized for shoots and an occasional afternoon swim. With the staff growing not only did we need more office space but parking was a nightmare! There went the swimming pool! Filling in the pool to accommodate additional parking spots became a necessity. And incorporating the 1st level into our office space was a huge help.
As the Finance/ HR Director, for me having a door on my office was unquestionably a must but somehow never possible! My first office, in the reception area had ZERO privacy, always needing to whisper or go to a different office should a sensitive issue arise. My 2nd home at Concepts was the 1st level living room. Although much larger, still no door! With the kitchen neighboring my new space, lunch time or kitchen shoots made confidential conversations quite challenging. So last year when Concepts TV realized a lifelong dream of building a 10,000 square foot new office with our very own studio, I thought finally a door!
We are currently under construction building our state-of-the-art studio and offices where we hope to bring our number of staff members to an all-time high and bring our business to a whole new level. Launching Concepts TV medical marketing division earlier this year is just one of the many areas where we plan to grow and reach out to new clients. With our new home scheduled for completion in the fall, we look forward to opening many new doors including Mine!
https://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.png00Webmasterhttps://conceptstv.com/wp-content/uploads/2020/01/logo-tagline.pngWebmaster2016-07-12 20:02:452019-05-24 15:03:00Opening a New Door for Concepts TV!
We may be masterminds in Direct Response Television, but using social media takes a whole different skill set. Concepts TV can help your brand reach its greatest potential simply by knowing the ‚“best times to post” across select platforms (Facebook, Twitter, Instagram and LinkedIn). According to HubSpot, the best times to post for Facebook are as follows:
The best times to post on Twitter:
The best times to post on Instagram:
The best times to post on LinkedIn:
Knowing the appropriate times to post for optimal viewership is the first step in gaining brand recognition. The second step is to know how often to post before it gets ‚“annoying”. Don’t waste your time thinking, ‚“the more, the better”. I recommend sticking to a few posts that contain impactful content. According to eClincher, the ideal amount to post on Facebook is a minimum of 5 per week (one per day) and no more than 10 per week, while limiting it to one per day on the weekend.
Twitter is a different story. Tweets tend to get lost and overthrown by others tweeting, so tweet like there’s no tomorrow! The lifespan of posts on Twitter are significantly shorter than on Facebook. If 2 hours have gone by, your post will be long gone into the abyss. Due to the large range of frequencies and time zones, the appropriate amount to tweet on Twitter according to eClincher is 4-15 times per day (including retweets). Sharing similar content multiple times per day allows your followers to view it before it vanishes.
Instagram is easy to use and intriguing to scroll through. Since Instagram is more about visually appealing content, be sure to share ‚“behind the scenes” photos and/or videos of what happens within a business. According to a Union Metrics study, brands post an average of 1.5 times a day, but don’t be afraid to exceed that it all depends on the brand. Union Metrics states, ‚“Stick to a regular posting schedule, but generally don’t post more than a few times a day. One or two great posts a day is better than 10 mediocre posts.”
LinkedIn is sought to be the ‚“back up” social platform of choice, but think again. According to Buffer Social, LinkedIn is just as important as Facebook and posting a total of 20 times per month is key (once per weekday), but avoid weekends. Business professionals tend to favor LinkedIn over other networks in order to cater to a more professional audience for the ideal engagement.
Moving on to topics of interest how can a target audience find your brand? By using Hashtags’. According to Dictionary.com, a hashtag is, ‚“a word or phrase (on social media websites) preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.” In plain terms, a hashtag helps viewers find photos, videos, and information pertaining to topics of interest. When posting across social media, be sure to use multiple #hashtags’ as a tool, so that potential followers can find your brands’ content more easily.
Don’t have time to post every single day? Hate having to juggle all your social networking platforms individually? Using Hootsuite, a helpful social media managing tool, allows users to schedule posts in weeks even months in advance. It also provides analytical reports for each social platform and access to engage with audiences all in one place. With the busy schedule of productions here at Concepts TV, using Hootsuite at least once a week has definitely helped plan posts for weeks ahead.
Next time you think about posting across Facebook, Twitter, Instagram, or LinkedIn keep in mind when to post, how often, and the helpful tools for successful social outreach. Get noticed and make a difference with the content you share without being irritating. Be sure to check out Concepts TV’s social platforms:
How can companies react? Per Oren, “The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities.”
